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Update AB_Testing.md
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leya-595 authored Nov 10, 2023
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Expand Up @@ -19,8 +19,10 @@ A/B testing is a research method used to compare two versions of a web page or m
## **Types of A/B Testing:**
**Split URL Testing:**
- Split URL testing is a variation of A/B testing where two different web page urls are used, rather than running the experiment on the same url. Used for testing completely new page designs. <br />

**Multivariate Testing:**
- Multivariate testing tests various changes to different page elements simultaneously to analyze which combinations perform the best. Can be used to save time rather than performing multiple A/B experiments. <br />

**Multi-Page Testing:**
- Multi-Page testing tests changes to an element on the web page over multiple pages within the website. Allows for a consistent set of pages when testing variation with control. <br />

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