Update AB_Testing.md

Topics/User_Experience/AB_Testing.md

@@ -6,23 +6,23 @@ A/B testing is a research method used to compare two versions of a web page or m
 ## **Steps/How To:**
 **Identify Changes:** Identify any potential problem areas within the UI and create a hypothesis of how to fix it <br />
 
-###**Create Variation:** Create two versions of the applications UI to run the experiment on, create the new design based on the hypothesis, whether it be changing the font, colors, or re-designing the whole page. <br />
+**Create Variation:** Create two versions of the applications UI to run the experiment on, create the new design based on the hypothesis, whether it be changing the font, colors, or re-designing the whole page. <br />
 - The original page is known as the control.
 - The altered page is known as the variation. 
 
-###**Running The Experiment:** Randomly filter the traffic of the application where one group (Group A) sees the original, or controlled version, and the other group (Group B) sees the modified version. <br />
+**Running The Experiment:** Randomly filter the traffic of the application where one group (Group A) sees the original, or controlled version, and the other group (Group B) sees the modified version. <br />
 
-###**Collect Data:** Record and measure different metrics such as user session duration or other performance metrics related to the application. <br />
+**Collect Data:** Record and measure different metrics such as user session duration or other performance metrics related to the application. <br />
 
-###**Analyze Results:** Based on the results, determine which version improves performance and deploy the winning variation. The experiment can be repeated to make further improvements. <br />
+**Analyze Results:** Based on the results, determine which version improves performance and deploy the winning variation. The experiment can be repeated to make further improvements. <br />
 
 ## **Types of A/B Testing:**
 **Split URL Testing:** 
-- Split URL testing is a variation of A/B testing where two different web page urls are used, rather than running the experiment on the same url. Used for testing completely new page designs.
+- Split URL testing is a variation of A/B testing where two different web page urls are used, rather than running the experiment on the same url. Used for testing completely new page designs. <br />
 **Multivariate Testing:**
-- Multivariate testing tests various changes to different page elements simultaneously to analyze which combinations perform the best. Can be used to save time rather than performing multiple A/B experiments.
+- Multivariate testing tests various changes to different page elements simultaneously to analyze which combinations perform the best. Can be used to save time rather than performing multiple A/B experiments. <br />
 **Multi-Page Testing:**
-- Multi-Page testing tests changes to an element on the web page over multiple pages within the website. Allows for a consistent set of pages when testing variation with control.
+- Multi-Page testing tests changes to an element on the web page over multiple pages within the website. Allows for a consistent set of pages when testing variation with control. <br />
 
 ## **Benefits of A/B Testing:**
 - Optimizes user experience which allows you to create a more effective application.