Merge pull request #8159 from GSA/update-hugo-links-to-markdown

update hugo links to markdown

content/news/2014/04/2014-04-22-government-social-media-isnt-lagging-its-different-and-thats-good.md

@@ -1,8 +1,8 @@
 ---
 slug: government-social-media-isnt-lagging-its-different-and-thats-good
 date: 2014-04-22 16:30:34 -0400
-title: 'Government Social Media Isn’t Lagging, It’s Different: And That’s Good'
-summary: ' Social Media tools, trends and algorithms come and go, but federal managers continue to see improvements in their digital engagement initiatives when they put citizens at the center of their programs. It’s common to hear that government social media lags behind'
+title: "Government Social Media Isn’t Lagging, It’s Different: And That’s Good"
+summary: "Social Media tools, trends and algorithms come and go, but federal managers continue to see improvements in their digital engagement initiatives when they put citizens at the center of their programs."
 authors:
   - jherman
 topics:
@@ -28,7 +28,7 @@ Social media for government is rightfully different from social media for the pr
 
 The differences between social media as a _public relations_ tool and as _public services_ tool do not stop there. Many companies seek to increase sales and brand likeability, are free to use whatever tools they may want to experiment with, and can manage their programs with analysis to “target influencers.”
 
-Federal agencies are less concerned with increasing likeability than increasing effectiveness of their programs &#8212; citizens like a government that works when they need it, but generally aren&#8217;t interested in fandom. The &#8220;targeting of influencers&#8221; is restricted by the **Privacy Act of 1974** in order to protect personally identifiable information, and agencies can only use free tools that adopt a <a href="{{< ref "negotiated-terms-of-service-agreements.md" >}}" target="_blank">legal Terms of Service for public use</a> &#8212; a process that can take days or months depending on the platform provider.
+Federal agencies are less concerned with increasing likeability than increasing effectiveness of their programs &#8212; citizens like a government that works when they need it, but generally aren&#8217;t interested in fandom. The &#8220;targeting of influencers&#8221; is restricted by the **Privacy Act of 1974** in order to protect personally identifiable information, and agencies can only use free tools that adopt a [legal Terms of Service for public use](https://digital.gov/resources/negotiated-terms-of-service-agreements/) &#8212; a process that can take days or months depending on the platform provider.
 
 Also, while private sector social media managers can allocate funds for promotional posts, many government agencies cannot &#8212; and if they are focusing on the right performance metrics and mission goals they shouldn&#8217;t need to. While federal programs like recruitment and awareness campaigns traditionally rely upon and benefit from promotional campaigns, citizens may not expect agencies to advertise in order for them to find official information on student loans or health care.
 
@@ -42,14 +42,14 @@ According to **Christopher Lagan**, Chief of Social Media for the **U.S. Coast G
 
 While changes to the Facebook news feed, for example, can mean improvements in how companies use the tool, they serve as a reminder to government social media managers to kick the tires of their programs and ensure that their goals address the needs of the mission and not the perceptions of what advertisers think we should be.
 
-In the next three months, the <a href="{{< ref "communities/social-media.md" >}}" target="_blank"><strong>Federal SocialGov Community</strong></a> is developing three new government social media toolkits for public comment and improvement on **Github** that agencies can use to improve their programs by standards important to public services:
+In the next three months, the [**Federal SocialGov Community**](https://digital.gov/communities/social-media/) is developing three new government social media toolkits for public comment and improvement on **Github** that agencies can use to improve their programs by standards important to public services:
 
   * The first **Federal Social Media Policy Development toolkit**, a product of a 20-agency working group that will help offices better evaluate and improve their governance policies
-  * The second version of the [**Social Media Accessibility toolkit**]({{< ref "federal-social-media-accessibility-toolkit-hackpad.md" >}}), updated by the **Department of Labor Office of Disability Employment Policy**
-  * The next phase of the<a href="{{< ref "2013-04-19-social-media-metrics-for-federal-agencies.md" >}}" target="_blank"><strong> Social Media Performance Analysis Recommendations</strong></a>, based on the **Digital Analytics Program** authorized by the **White House Digital Government Strategy**.
+  * The second version of the [**Social Media Accessibility toolkit**](https://digital.gov/resources/federal-social-media-accessibility-toolkit-hackpad/), updated by the **Department of Labor Office of Disability Employment Policy**
+  * The next phase of the [**Social Media Performance Analysis Recommendations**](https://digital.gov/2013/04/19/social-media-metrics-for-federal-agencies/), based on the **Digital Analytics Program** authorized by the **White House Digital Government Strategy**.
 
-We need to do a better job communicating our unique needs and perspectives too &#8212; which is why we&#8217;re recruiting two <a href="http://gsablogs.gsa.gov/dsic/2014/04/08/knowledge-manager-for-federal-wide-digital-engagement/" target="_blank">Knowledge Managers through the Open Opportunities program</a> to track, curate and report the trends, ideas and issues facing social media in government.
+We need to do a better job communicating our unique needs and perspectives too &#8212; which is why we&#8217;re recruiting two [Knowledge Managers through the Open Opportunities program](http://gsablogs.gsa.gov/dsic/2014/04/08/knowledge-manager-for-federal-wide-digital-engagement/) to track, curate and report the trends, ideas and issues facing social media in government.
 
-We also look forward to more education programs with tools like **Facebook**, and challenge companies to use our **<a href="{{< tmp "events/3000-and-counting-verifying-federal-social-media-accounts" >}}">Federal Social Media Registry</a>** to verify accounts and help ensure that citizens don’t have to guess what information is real.
+We also look forward to more education programs with tools like **Facebook**, and challenge companies to use our [**Federal Social Media Registry**](https://digital.gov/services/social-media-registry/) to verify accounts and help ensure that citizens don’t have to guess what information is real.
 
 How do you think government agencies can best use social media? We look forward to hearing your ideas.

content/news/2014/05/2014-05-02-wrestling-government-social-media-data-into-knowledge.md

@@ -29,7 +29,7 @@ She defines the three terms as follows:
 
 In other words, data and information are useless without context. We’ve already proven that it’s possible to take the best data and information from our community and transform it into usable knowledge. The SocialGov Community, for example, is busy perfecting toolkits in priority areas which soon will be released on Github:
 
-  * We’ve seen The Social Media Accessibility Working Group, spearheaded by the **Department of Labor’s Office of Disability Employment Policy**, lead the charge for accessibility in social media for citizens with disabilities with a soon-to-be-updated [**Federal Social Media Accessibility toolkit**]({{< ref "federal-social-media-accessibility-toolkit-hackpad.md" >}}).
+  * We’ve seen The Social Media Accessibility Working Group, spearheaded by the **Department of Labor’s Office of Disability Employment Policy**, lead the charge for accessibility in social media for citizens with disabilities with a soon-to-be-updated [**Federal Social Media Accessibility toolkit**](https://digital.gov/resources/federal-social-media-accessibility-toolkit-hackpad/).
 
   * According to **Justin Herman of GSA**, “Social media in government requires accurate, targeted performance analysis to ensure we’re taking full advantage of these tools to deliver better service and engage with our customers.” We developed the first [**Federal Social Media Performance Analysis toolkit**]({{< ref "2013-04-19-social-media-metrics-for-federal-agencies.md" >}}) so we can do just that.
 

content/news/2014/06/2014-06-30-u-s-gov-releases-new-collaborative-social-media-services.md

@@ -25,7 +25,7 @@ Bottom line: social media in government isn’t just about using digital eng
 
 New resources, which take the collaborative model for ePolicy and eRegulations and expands it, include:
 
-  * The new **[Federal Social Media Accessibility toolkit]({{< ref "federal-social-media-accessibility-toolkit-hackpad.md" >}})**, updated by the **Department of Labor Office of Disability Employment Policy**. Originally a product of eight agencies working together to provide guidance on better ensuring, it is now offered for open collaboration on **Hackpad** as well as a static webpage for more accessible viewing.
+  * The new [**Federal Social Media Accessibility toolkit**](https://digital.gov/resources/federal-social-media-accessibility-toolkit-hackpad/), updated by the **Department of Labor Office of Disability Employment Policy**. Originally a product of eight agencies working together to provide guidance on better ensuring, it is now offered for open collaboration on **Hackpad** as well as a static webpage for more accessible viewing.
   * The new **Federal Social Media Policy Development toolkit**, a resource launched by a 20-agency working group to identify and provide customizable examples of key provisions found in government social media policies, or ones needed to drive positive change in the coming years &#8212; also on Hackpad for open collaboration.
   * The **[Federal Social Media Performance Analytics toolkit]({{< ref "2013-04-19-social-media-metrics-for-federal-agencies.md" >}})**, a resource launched by a 12-agency working group to identify the metrics and reporting methodologies important or unique to public services &#8212; also, for the first time, open for public contribution.
 

content/news/2016/03/2016-03-29-usagovs-step-by-step-guide-to-making-snapchat-stories-as-accessible-as-possible.md

@@ -39,4 +39,5 @@ Here’s our step-by-step guide for improving Snapchat accessibility.
 You can check out our Snapchat stories in real-time on Snapchat (our username is USAGov or follow using the snapcode below) or you can watch our [more accessible versions on YouTube](https://www.youtube.com/watch?v=zogckVOaWJk&list=PLrcvzEeHM66sPsgTJSWdRx5zpKuGB-IhB).
 
 _This post was originally published on the [USAgov blog](https://blog.usa.gov/) by Jessica Milcetich, who manages social media for USAGov._
-_Read about [Improving the Accessibility of Social Media in Government]({{< ref "improving-the-accessibility-of-social-media-in-government.md" >}}) and the [Federal Social Media Accessibility Toolkit]({{< ref "federal-social-media-accessibility-toolkit-hackpad.md" >}})._
+
+_Read about [Improving the Accessibility of Social Media in Government]({{< ref "improving-the-accessibility-of-social-media-in-government.md" >}}) and the [Federal Social Media Accessibility Toolkit](https://digital.gov/resources/federal-social-media-accessibility-toolkit-hackpad/)._

content/resources/section-508-standards-for-electronic-and-information-technology-2.md

@@ -22,7 +22,7 @@ authors:
 
 - Read more [Accessibility related articles]({{< ref "/topics/accessibility" >}}) on DigitalGov
 - [Using Section 508 to Improve the Accessibility of Government Services]({{< ref "2015-06-05-using-section-508-guidance-to-improve-the-accessibility-of-government-services.md" >}})
-- [Federal Social Media Accessibility Toolkit]({{< ref "federal-social-media-accessibility-toolkit-hackpad.md" >}})
+- [Federal Social Media Accessibility Toolkit](https://digital.gov/resources/federal-social-media-accessibility-toolkit-hackpad/)
 
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