Merge pull request #8083 from GSA/bc-inclusive-language

Scan site for non-inclusive language

content/communities/video.md

@@ -5,7 +5,7 @@
 slug: video-production
 date: 2016-07-08 1:19:06 -0400
 title: 'Video Production Pros'
-summary: 'Video Production Pros brings together passionate storytellers, artists, social gurus, strategists, and video production experts from across the U.S. government.'
+summary: 'Video Production Pros brings together passionate storytellers, artists, social media experts, strategists, and video production experts from across the U.S. government.'
 
 # Redirects: enter the path of the URL that you want redirected to this page
 aliases:
@@ -40,7 +40,7 @@ community_list:
 ---
 ## Who We Are
 
-Video Production Pros brings together passionate storytellers, artists, social gurus, strategists, and video production experts from across the U.S. government. We share leading trends, best practices, latest projects, feedback, techniques, and strategies to help our respective agencies connect with people through the power of video.
+Video Production Pros brings together passionate storytellers, artists, social media experts, strategists, and video production experts from across the U.S. government. We share leading trends, best practices, latest projects, feedback, techniques, and strategies to help our respective agencies connect with people through the power of video.
 
 ## What We Do
 

content/guides/mobile-principles/principles-configuration.md

@@ -29,7 +29,7 @@ The following are some (not all; there are _many_ more) key impacts to server pe
 
 2) **Web Server Software** <br />Changing your web server software or configuration may improve server response time (again, consult your network and server administrators). There are many types of web server software, including: Apache, Nginx, and Litespeed. No matter what web server software you are using, it should be optimized for your own needs. However, server optimization and tuning can be a challenge— in [How to Optimize and Speed Up Your Server by More Than 20%](https://bobcares.com/blog/how-to-increase-your-server-speed/), Hamish Oscar Lawrence recommends that one starts by tuning the following nine areas:  <br /><br /> - Enable caching <br /> - Setup a fast reverse proxy <br /> - Choose the right application server <br /> - Fine tune your web server once a month <br /> - Turn on HTTP/2 <br /> - Defragment your database tables & optimize server settings <br /> - Fix your DNS query speed <br /> - Trim down your site’s critical rendering path <br /> - Disable resource intensive services <br /><br />Also, if you are using a [Content Delivery Network](https://en.wikipedia.org/wiki/Content_delivery_network) (CDN), check to make sure it is configured properly. If it is configured to store your files in different locations around the world, a CDN will allow users all over the world to see your pages faster because they are receiving files closer to their physical location.
 
-3) **Website Traffic** <br />The more traffic a website gets, the more server resources are required. A website that is quick on initial deployment may become slow over time as traffic increases. This is why continuing monitoring is required. <br /><br />Each situation and configuration is unique, so you may need to bring your network guys in to help.
+3) **Website Traffic** <br />The more traffic a website gets, the more server resources are required. A website that is quick on initial deployment may become slow over time as traffic increases. This is why continuing monitoring is required. <br /><br />Each situation and configuration is unique, so you may need to bring your network people in to help.
 
 ## References
 

content/news/2012/08/2012-08-06-how-kids-search.md

@@ -56,7 +56,7 @@ To help kids use your directory:
 Young children are literal. They are learning to tell fact from fiction, and are on the lookout for what they think are tricks. For example:
 
   * Do not use sarcasm. Kids can’t judge beyond the words because they don’t have enough experience evaluating tone or meaning, and they’ll interpret as fact.
-  * Do not use silly or dumb characters to convey true facts. Kids are alert to tricks and will not trust your silly characters. Consider “Sesame Street” as an example of what works: on this show, the human adult characters tell the silly monsters the right way to do things.
+  * Do not use silly characters to convey true facts. Kids are alert to tricks and will not trust your silly characters. Consider “Sesame Street” as an example of what works: on this show, the human adult characters tell the silly monsters the right way to do things.
   * Use icons that match the ideas you’re trying to convey. Kids are put off by wrong icons and won’t trust your page.
 
 ## References and Additional Resources

content/news/2012/10/2012-10-02-taking-cancer-gov-mobile.md

@@ -47,7 +47,7 @@ We are also thrilled that m.cancer.gov was named among the top 10 government mob
   * If your content is structured (either XML or XHTML), it is much easier to port to mobile
   * Tables in content are really difficult to deal with on mobile
   * Be mindful of how users may be using their devices – we added the ability to directly call our contact center, but did not anticipate that on some devices, users are given an option to call or text. And our contact center was not prepared to respond to text messages.
-  * A cross-functional team of content experts, user research and web analytics experts, information architect and designer, and technology gurus are critical to success.
+  * A cross-functional team of content experts, user research and web analytics experts, information architect and designer, and technology experts are critical to success.
 
 ## What’s Next
 

content/news/2013/08/2013-08-13-trends-on-tuesday-people-are-crazy-about-mobile.md → content/news/2013/08/2013-08-13-trends-on-tuesday-people-are-excited-about-mobile.md

@@ -1,7 +1,7 @@
 ---
-slug: trends-on-tuesday-people-are-crazy-about-mobile
+slug: trends-on-tuesday-people-are-excited-about-mobile
 date: 2013-08-13 10:02:46 -0400
-title: 'Trends on Tuesday: People Are Crazy about Mobile!'
+title: 'Trends on Tuesday: People Are Excited about Mobile!'
 summary: 'The way people are using mobile is changing—we are socializing in new ways; performing tasks in new ways, often multi-tasking between activities; and sharing and gathering information in new ways.'
 authors:
   - lisa-wilcox

content/news/2013/09/2013-09-10-how-to-be-a-fly-on-the-wall-the-dos-and-donts-of-sharing-executive-discussions.md

@@ -2,7 +2,7 @@
 slug: how-to-be-a-fly-on-the-wall-the-dos-and-donts-of-sharing-executive-discussions
 date: 2013-09-10 10:05:05 -0400
 title: 'How to Be a Fly on the Wall: The Dos and Don’ts of Sharing Executive Discussions'
-summary: 'A sure way to drive employees crazy is to never share what executives discuss or decide until a new mandate lands on the organization’s collective head. While senior leaders should expect some privacy in decision-making and debate, they should also expect to openly hold themselves accountable and to make sure their employees know where the'
+summary: 'A sure way to annoy employees is to never share what executives discuss or decide until a new mandate lands on the organization’s collective head. While senior leaders should expect some privacy in decision-making and debate, they should also expect to openly hold themselves accountable and to make sure their employees know where the'
 authors:
   - david-hebert
 topics:
@@ -11,7 +11,7 @@ topics:
   - social-media
 ---
 
-A sure way to drive employees crazy is to never share what executives discuss or decide until a new mandate lands on the organization’s collective head. While senior leaders should expect some privacy in decision-making and debate, they should also expect to openly hold themselves accountable and to make sure their employees know where the organization is headed.
+A sure way to annoy employees is to never share what executives discuss or decide until a new mandate lands on the organization’s collective head. While senior leaders should expect some privacy in decision-making and debate, they should also expect to openly hold themselves accountable and to make sure their employees know where the organization is headed.
 
 One way to offer that clear accountability and communication is by keeping people apprised of what happens in important executive meetings, even as those meetings are happening. Here are a few things you should and shouldn’t do.
 

content/news/2013/09/2013-09-26-plain-language-ninja.md

@@ -1,7 +1,7 @@
 ---
-slug: plain-language-ninja
+slug: plain-language-expert
 date: 2013-09-26 8:24:42 -0400
-title: Plain Language Ninja
+title: Plain Language Expert
 summary: 'A few days ago a coworker asked me to look at a paragraph. He said it was on the top customer service priorities in our division. So I scooted my chair over and looked at it. Then I looked at him and asked, “But what'
 authors:
   - katherine-spivey
@@ -28,23 +28,21 @@ He wanted to tell me about the pilot study; I didn’t want to hear about the pi
 
 I wanted the results.
 
-So I took the mouse and went through my ninja routine, honed by about 20 years of plain language editing..
+So I took the mouse and went through my routine, honed by about 20 years of plain language editing..
 
 So my first step was to separate all the sentences so I could see them distinctly.
 
 Then I deleted the pilot study sentences.
 
 Then I moved the last two sentences to the top.
 
-[{{< legacy-img src="2013/09/600-x-202-Plain-Language-Ninja-example.jpg" alt="Highlighted text is not essential content." >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2013/09/932-x-314-Plain-Language-Ninja-example.jpg)
-
 Then I connected two sentences, took out three prepositional phrases, and changed all “Divisions” to “We.”
 
 I moved the screen over to my coworker. “How’s that?” I asked.
 
 His eyes were bugged out in surprise. “How did you do that so quickly?” he said.
 
-> You too can be a plain language ninja.
+> You too can be a plain language expert.
 
 Here’s what you do:
 

content/news/2013/12/2013-12-23-trends-on-tuesday-when-was-your-mobile-phone-not-within-ear-shot.md

@@ -2,15 +2,15 @@
 slug: trends-on-tuesday-when-was-your-mobile-phone-not-within-ear-shot
 date: 2013-12-23 13:19:53 -0400
 title: 'Trends on Tuesday: When Was Your Mobile Phone Not Within Ear Shot?'
-summary: 'Here’s the latest news from the people are “crazy about mobile” beat. Do you remember the last time your phone was not within earshot? Well, according to this infographic from Fast Company, 25% of smartphone owners ages 18-44 surveyed said they couldn’t remember the last time their smartphone was not'
+summary: 'Here’s the latest news from the people are “excited about mobile” beat. Do you remember the last time your phone was not within earshot? Well, according to this infographic from Fast Company, 25% of smartphone owners ages 18-44 surveyed said they couldn’t remember the last time their smartphone was not'
 authors:
   - lisa-wilcox
 topics:
   - mobile
   - emerging-tech
 ---
 
-[{{< legacy-img src="2014/01/3021749-inline-i-3-10-surprising-social-media-statistics-that-will-make-rethink-your-social-strategy.png" alt="Pew Graph" >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2014/01/3021749-inline-i-3-10-surprising-social-media-statistics-that-will-make-rethink-your-social-strategy.png)Here&#8217;s the latest news from the [people are &#8220;crazy about mobile&#8221;](https://howtomobile.apps.gov/2013/08/13/trends-on-tuesday-people-are-crazy-about-mobile/) beat. Do you remember the last time your phone was not within earshot? Well, according to this [infographic from Fast Company](http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra), 25% of smartphone owners ages 18-44 surveyed said they couldn&#8217;t remember the last time their smartphone was not within ear shot.
+[{{< legacy-img src="2014/01/3021749-inline-i-3-10-surprising-social-media-statistics-that-will-make-rethink-your-social-strategy.png" alt="Pew Graph" >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2014/01/3021749-inline-i-3-10-surprising-social-media-statistics-that-will-make-rethink-your-social-strategy.png)Here&#8217;s the latest news from the [people are &#8220;excited about mobile&#8221;](https://howtomobile.apps.gov/2013/08/13/trends-on-tuesday-people-are-excited-about-mobile/) beat. Do you remember the last time your phone was not within earshot? Well, according to this [infographic from Fast Company](http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra), 25% of smartphone owners ages 18-44 surveyed said they couldn&#8217;t remember the last time their smartphone was not within ear shot.
 
 There are a couple of significant facts from those who CAN remember;
 

content/news/2014/01/2014-01-27-how-to-win-digital-like-a-grammy.md

@@ -2,14 +2,14 @@
 slug: how-to-win-digital-like-a-grammy
 date: 2014-01-27 15:32:08 -0400
 title: How to Win Digital Like a Grammy
-summary: 'Digital Marketing Evangelist and analytics guru Avinash Kaushik recently published a fascinating article on Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. The article is especially relevant to government organizations, because it talks about the importance of dynamic vs. static content. Government agencies tend'
+summary: 'Digital Marketing Evangelist and analytics expert Avinash Kaushik recently published a fascinating article on Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. The article is especially relevant to government organizations, because it talks about the importance of dynamic vs. static content. Government agencies tend'
 authors:
   - rflagg
 topics:
   - product-and-project-management
 ---
 
-[{{< legacy-img src="2014/02/Digital-Content-Venn-Diagram.jpg" alt="Venn diagram highlighting what your digital content should include." >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2014/02/Digital-Content-Venn-Diagram.jpg)Digital Marketing Evangelist and analytics guru Avinash Kaushik recently published a fascinating article on [Six Visual Solutions To Complex Digital Marketing/Analytics Challenges](http://www.kaushik.net/avinash/six-visual-digital-marketing-analytics-strategic-solutions/). The article is especially relevant to government organizations, because it talks about the importance of dynamic vs. static content. Government agencies tend to have a LOT of static content on our websites&#8230; but once someone has read an article on your site, will they ever come back? How can we draw in new readers, and re-engage past visitors to return? How can we bring new life to older, evergreen content?
+[{{< legacy-img src="2014/02/Digital-Content-Venn-Diagram.jpg" alt="Venn diagram highlighting what your digital content should include." >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2014/02/Digital-Content-Venn-Diagram.jpg)Digital Marketing Evangelist and analytics expert Avinash Kaushik recently published a fascinating article on [Six Visual Solutions To Complex Digital Marketing/Analytics Challenges](http://www.kaushik.net/avinash/six-visual-digital-marketing-analytics-strategic-solutions/). The article is especially relevant to government organizations, because it talks about the importance of dynamic vs. static content. Government agencies tend to have a LOT of static content on our websites&#8230; but once someone has read an article on your site, will they ever come back? How can we draw in new readers, and re-engage past visitors to return? How can we bring new life to older, evergreen content?
 
 Dynamic content, such as blog posts, how-to videos, or case studies, can help. It gives you opportunities to reach new readers, highlight relevant older content in new ways, and engage with your audience to bring them back to your site again and again. Another huge bonus is that search engines tend to favor new content &#8212; so even if your evergreen content is great, it can lose its search ranking if you don’t update and refresh it over time.
 

content/news/2014/02/2014-02-18-trends-on-tuesday-distracted-walking.md

@@ -2,7 +2,7 @@
 slug: trends-on-tuesday-distracted-walking
 date: 2014-02-18 9:50:07 -0400
 title: 'Trends on Tuesday: Distracted Walking'
-summary: 'Piggybacking on one of my earlier posts, People are Crazy about Mobile, I’m going to talk about “Distracted Walking.” Who among us hasn’t walked and texted or checked Facebook or Twitter on our smartphones, but have bumped into someone or something while texting on your smartphone? I'
+summary: 'Piggybacking on one of my earlier posts, People are Excited about Mobile, I’m going to talk about “Distracted Walking.” Who among us hasn’t walked and texted or checked Facebook or Twitter on our smartphones, but have bumped into someone or something while texting on your smartphone? I'
 authors:
   - lisa-wilcox
 topics:
@@ -12,7 +12,7 @@ topics:
   - emerging-tech
 ---
 
-[{{< legacy-img src="2013/06/hands-holding-smartphone-450x300.jpg" alt="Hands holding and using a smartphone" >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2013/06/hands-holding-smartphone.jpg)Piggybacking on one of my earlier posts, [People are Crazy about Mobile]({{< ref "2013-08-13-trends-on-tuesday-people-are-crazy-about-mobile.md" >}} "Trends on Tuesday: People Are Crazy about Mobile!"), I’m going to talk about &#8220;Distracted Walking.&#8221; Who among us hasn&#8217;t walked and texted or checked Facebook or Twitter on our smartphones, but have bumped into someone or something while texting on your smartphone? I know I am guilty of that.
+[{{< legacy-img src="2013/06/hands-holding-smartphone-450x300.jpg" alt="Hands holding and using a smartphone" >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2013/06/hands-holding-smartphone.jpg)Piggybacking on one of my earlier posts, [People are Excited about Mobile]({{< ref "2013-08-13-trends-on-tuesday-people-are-excited-about-mobile.md" >}} "Trends on Tuesday: People Are Excited about Mobile!"), I’m going to talk about &#8220;Distracted Walking.&#8221; Who among us hasn&#8217;t walked and texted or checked Facebook or Twitter on our smartphones, but have bumped into someone or something while texting on your smartphone? I know I am guilty of that.
 
 Maybe you&#8217;ve seen this [viral video of a woman who, distracted by Facebook on her phone](http://www.youtube.com/watch?v=bGpVpsaItpU), fell into a fountain. Pew Research recently published an article on ‘[Distracted Walking](http://www.pewresearch.org/fact-tank/2014/01/02/more-than-half-of-cell-owners-affected-by-distracted-walking/).’ In the article, they stated 53% of all adult cellphone owners have been on the giving or receiving end of a distracted walking encounter. Check out the [Twitter replies to Pew’s article](https://twitter.com/pewinternet/status/418775359690375168).
 

content/news/2014/03/2014-03-27-what-to-do-with-big-data.md

@@ -14,7 +14,7 @@ topics:
 
 [{{< legacy-img src="2014/03/innovate\_tint\_med-1.jpg" alt="image of the word innovation in a dictionary" >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/innovate_tint_med-1.jpg)
 
-Shortly after taking office in 2009, President Obama launched the [Open Government Initiative](http://www.whitehouse.gov/open), an effort to increase transparency, participation, and collaboration in the federal government. The initiative introduced a number of websites and strategies to offer raw government data, including research grant information on data.gov. For energy gurus, [data.gov/energy](http://www.data.gov/energy) offers downloads of energy-related data such as energy use and consumption in the U.S.
+Shortly after taking office in 2009, President Obama launched the [Open Government Initiative](http://www.whitehouse.gov/open), an effort to increase transparency, participation, and collaboration in the federal government. The initiative introduced a number of websites and strategies to offer raw government data, including research grant information on data.gov. For energy experts, [data.gov/energy](http://www.data.gov/energy) offers downloads of energy-related data such as energy use and consumption in the U.S.
 
 Yet the mere provision of big data is not enough; a key component of making big data accessible is providing context and meaning to that data to enable the public to solve problems, identify patterns, and draw conclusions. This is where private sector innovation enters the equation. Many government agencies have been using data jams, datapaloozas, or hackathons to highlight the datasets available, while bringing together interdisciplinary groups of experts from both the private and public sectors to explore the data and brainstorm new creations.