- Problem Definition NZ Airlines has a frequent flyer program. NZA is in possession of a lot of data about the behavior of their FFP customers. NZA wishes to develop meaningful customer segments using the FFP behavior data. NZA will use the profile and size of customer segments to develop appropriate marketing and promotional programs to improve their revenues, and satisfy their customers better.
Objective
The objective is to segment the customers into logical clusters, so that specific marketing and promotional programs can be rolloed out for them.