Refactor readme.md

readme.md

@@ -1,19 +1,18 @@
-# retext-equality [![Build Status](https://img.shields.io/travis/wooorm/retext-equality.svg)](https://travis-ci.org/wooorm/retext-equality) [![Coverage Status](https://img.shields.io/codecov/c/github/wooorm/retext-equality.svg)](https://codecov.io/github/wooorm/retext-equality)
+# retext-equality [![Build Status][travis-badge]][travis] [![Coverage Status][coverage-badge]][coverage]
 
 Warn about possible insensitive, inconsiderate language with
-[**retext**](https://github.com/wooorm/retext).
+[**retext**][retext].
 
 ## Installation
 
-[npm](https://docs.npmjs.com/cli/install):
+[npm][npm-install]:
 
 ```bash
 npm install retext-equality
 ```
 
-**retext-equality** is also available for
-[duo](http://duojs.org/#getting-started), and as an AMD, CommonJS, and
-globals module, [uncompressed and compressed](https://github.com/wooorm/retext-equality/releases).
+**retext-equality** is also available for [duo][], and as an AMD, CommonJS,
+and globals module, [uncompressed and compressed][releases].
 
 ## Usage
 
@@ -35,8 +34,8 @@ Yields:
 
 ```text
 <stdin>
-    1:1-1:4  warning  `His` may be insensitive, use `Their`, `Theirs`, `Them` instead
-  1:31-1:37  warning  `master` / `slave` may be insensitive, use `primary` / `replica` instead
+    1:1-1:4  warning  `His` may be insensitive, use `Their`, `Theirs`, `Them` instead           her-him
+  1:31-1:37  warning  `master` / `slave` may be insensitive, use `primary` / `replica` instead  master-slave
 
 ⚠ 2 warnings
 ```
@@ -46,7 +45,7 @@ Yields:
 ### `retext.use(equality[, options])`
 
 Adds warnings for possible insensitive, inconsiderate language to the
-processed [virtual file](https://github.com/wooorm/vfile)s.
+processed [virtual file][vfile]s.
 
 **Parameters**
 
@@ -64,4 +63,28 @@ processed [virtual file](https://github.com/wooorm/vfile)s.
 
 ## License
 
-[MIT](LICENSE) © [Titus Wormer](http://wooorm.com)
+[MIT][license] © [Titus Wormer][home]
+
+<!-- Definitions -->
+
+[travis-badge]: https://img.shields.io/travis/wooorm/retext-equality.svg
+
+[travis]: https://travis-ci.org/wooorm/retext-equality
+
+[coverage-badge]: https://img.shields.io/codecov/c/github/wooorm/retext-equality.svg
+
+[coverage]: https://codecov.io/github/wooorm/retext-equality
+
+[npm-install]: https://docs.npmjs.com/cli/install
+
+[duo]: http://duojs.org/#getting-started
+
+[releases]: https://github.com/wooorm/retext-equality/releases
+
+[license]: LICENSE
+
+[home]: http://wooorm.com
+
+[retext]: https://github.com/wooorm/retext
+
+[vfile]: https://github.com/wooorm/vfile