Welcome to Istehaar, a project born out of our final year university hustle! 🎓 Our goal? To shake up the advertising game by reducing costs and boosting visibility for businesses. How did we do it? By strapping digital screens onto the backs of vehicles and turning them into rolling billboards! 🚚💡
Istehaar is all about smart, mobile advertising. Instead of sticking ads in one place, we let them travel! By using vehicles as moving billboards, we give businesses a cost-effective way to reach more people, in more places, at the right time. With a Ruby on Rails backend, our platform lets advertisers manage their campaigns, track performance, and target specific areas based on where the vehicles are heading.
- Ruby on Rails Backend: The engine that powers the whole system, ensuring smooth communication between the digital screens, the ad server, and the advertiser’s dashboard.
- Raspberry Pi Integration: Each vehicle was equipped with a Raspberry Pi, which stored the ads locally and communicated with the server to ensure smooth ad delivery, even in areas with limited connectivity.
- Geographical Targeting: Ads were displayed based on the vehicle’s geographical location, allowing businesses to target specific audiences in real-time as the vehicle moved through different areas.
- Dynamic Ad-Serving System: Ads update in real-time based on the vehicle’s location, making sure the right message hits the right audience.
- Advertiser Dashboard: A user-friendly interface for managing campaigns, tracking performance, and setting target areas.
This project isn’t just a cool idea—it’s got real potential! We were stoked to receive pre-seed funding, giving us the boost we needed to think about taking Istehaar from a uni project to a real startup. 🚀
- Clone the Repo:
git clone https://github.com/obyman98/Ishtehaar.git cd istehaar - Install Dependencies:
bundle install - Set Up the Database:
rails db:create db:migrate - Run the App:
rails server
We’ve got big dreams for Istehaar. With the initial funding, we’re looking at expanding features, refining our ad-targeting algorithms, and maybe even hitting the streets with a fleet of ad-driven vehicles!
Got ideas? Found a bug? Want to help us take Istehaar to the next level? Fork the repo, send us a pull request, or just drop a line—we’d love to collaborate!
This project is open-source, so feel free to use, modify, and share it as you see fit. Just give us a shout-out when you do! 😄