Fitbit Usage Data Analysis

This is my capstone project for the Google Data Analytics Professional Certificate Program. In this project I analyze smart watch health tracker data to extract insights and make business recommendations for a new wrist-worn health tracking product.

Tableau Visualizations:

https://public.tableau.com/views/ExerciseIntensityvsCaloriesBurned2/Sheet2?:language=en-US&:sid=&:display_count=n&:origin=viz_share_link

https://public.tableau.com/views/ExerciseIntensityvsCaloriesBurned/Sheet2?:language=en-US&:sid=&:display_count=n&:origin=viz_share_link

What I Learned

-Extracting marketing insights from usage trends

-Creating concise and intuitive Tableau data visualizations that tell a story with data

-Creating a written report that shows the main steps of my data anlaysis process