Performed multi-touch attribution modeling and customer journey analysis on Google Analytics 360 data that acquired through BigQuery.
Tools: Google analytics, BigQuery, SQL, Heuristic Models, Markov Chain, Seaborn, Plotly.
-
Notifications
You must be signed in to change notification settings - Fork 0
UiiKyra/AttributionModeling
Folders and files
| Name | Name | Last commit message | Last commit date | |
|---|---|---|---|---|
Repository files navigation
About
No description, website, or topics provided.
Resources
Stars
Watchers
Forks
Releases
No releases published
Packages 0
No packages published