Update welcome email

open_humans/templates/email/welcome.html

@@ -1,10 +1,8 @@
 {% load utilities %}<p><strong>Thank you for joining the Open Humans community!</strong></p>
 
 <p>
-  It's our mission to help connect you and your data with researchers.
-  In Open Humans, you'll be able to build a profile with data you receive
-  from studies and commercial sources. We'll invite you to share that data
-  in various ways, publicly or directly with projects.
+  It's our mission to empower you with your personal data, to explore and
+  share for the purposes of education, health, and research.
 </p>
 
 <p>
@@ -15,13 +13,13 @@
 
 <hr>
 
-<b>Add Your Data</b>
+<b>Adding Data</b>
 
 <p>
-  We have many data sources you can add! Each source you add is a generous
-  contribution to science and gets you a badge on your public profile. It also
-  helps enable more studies because researchers can design studies more easily
-  when they know members have data ready to share.
+  Your account can be used to collect and manage any personal data you
+  choose to connect to Open Humans. We have activities created by us, as
+  well as other members, that enable adding data from a variety of sources.
+  enable adding data from a variety of sources.
 </p>
 
 <p>
@@ -31,13 +29,14 @@
 <b>Explore and Share</b>
 
 <p>
-  Once you've added data, you can start to explore and share it! We support
-  diverse projects to help you learn more about your data. You can also join
-  projects to contribute to citizen science and academic research studies.
+  We also support a variety of activities that engage members in
+  exploring their data, as well as contributing it to group activities –
+  from academic studies to citizen science projects. Your data is private
+  by default: you choose when to share it.
 </p>
 
 <p>
-  Join projects to explore and share:
+  Activities to explore or share data:
   <a href="{{ explore_share_url }}">{{ explore_share_url}}</a>
 </p>
 
@@ -46,15 +45,15 @@
 <b>Public Data Sharing</b>
 
 <p>
-  <b>Data is private by default.</b> For each data source, you can opt to turn
-  on public sharing. To enable this feature, you'll need to activate it here:
-  {{ public_sharing_url }}
+  <b>Data is private by default.</b> But sometimes people decide to make
+  some of their data a "public resource". For each data source, you can opt
+  to turn on public sharing. To enable this feature, you'll need to activate
+  it here: {{ public_sharing_url }}
 </p>
 
 <p>
   You'll be able to turn "public" status on (and off) for each of your data
-  sources on individual activity pages, or on your data management page:
-  {{ data_management_url }}
+  sources on individual activity pages.
 </p>
 
 {% if not newsletter %}
@@ -64,7 +63,7 @@
 
 <p>
   You've opted to not receive news and update emails. Maybe you'd like to enable
-  this? We really don't email much! We email to tell Members about new studies and
+  this? We really don't email much! We email to tell members about new studies and
   activities, and give updates about progress in current studies. You can change
   this on your account settings page: {% url 'my-member-settings' %}
 </p>
@@ -73,15 +72,13 @@
 <hr>
 
 <p>
-  Thank you again for joining Open Humans! With your help, we'll start breaking
-  down data silos in human health and research.
+  Thank you again for joining Open Humans!
 </p>
 
 <p>Sincerely,</p>
 
 <p>Mad, Bastian, and the rest of the Open Humans team.</p>
 
 <p>P.S. You can also follow us on Twitter at <a
-    href="https://twitter.com/OpenHumansOrg">@OpenHumansOrg</a>,
-    <a href="https://www.facebook.com/openhumansorg/">Facebook</a>, and the
+    href="https://twitter.com/OpenHumansOrg">@OpenHumansOrg</a>, and on the
     <a href="http://blog.openhumans.org/">Open Humans blog!</a></p>

open_humans/templates/email/welcome.txt

@@ -1,43 +1,43 @@
 {% load utilities %}Thank you for joining the Open Humans community!
 
-It's our mission to help connect you and your data with researchers.
-In Open Humans, you'll be able to build a profile with data you receive
-from studies and commercial sources. We'll invite you to share that data
-in various ways, publicly or directly with projects.
+It's our mission to empower you with your personal data, to explore and
+share for the purposes of education, health, and research.
 
 To make sure you get future emails from us, add our email to your "contacts".
 Without this step, our emails might be "filtered" by your email client!
 
 ------------------------------------------------------------
-Add Your Data
+Adding Data
 
-We have many data sources you can add! Each source you add is a generous
-contribution to science and gets you a badge on your public profile. It also
-helps enable more studies because researchers can design studies more easily
-when they know members have data ready to share.
+Your account can be used to collect and manage any personal data you
+choose to connect to Open Humans. We have activities created by us, as
+well as other members, that enable adding data from a variety of sources.
+enable adding data from a variety of sources.
 
 Check out data sources: {{ add_data_url }}
 
 ------------------------------------------------------------
 Explore and Share
 
-Once you've added data, you can start to explore and share it! We support
-diverse projects to help you learn more about your data. You can also join
-projects to contribute to citizen science and academic research studies.
+We also support a variety of activities that engage members in
+exploring their data, as well as contributing it to group activities –
+from academic studies to citizen science projects. Your data is private
+by default: you choose when to share it.
 
-Join projects to explore and share: {{ explore_share_url }}
+Activities to explore or share data: {{ explore_share_url }}
 
 ------------------------------------------------------------
 Public Data Sharing
 
-Data is private by default. For each data source, you can opt to turn
-on public sharing.
+Data is private by default. But sometimes people decide to make
+some of their data a "public resource". For each data source, you can opt
+to turn on public sharing.
 
-To enable public sharing, you'll need to activate it here:
+To enable this feature, you'll need to activate it here:
 {{ public_sharing_url }}
 
 You'll be able to turn "public" status on (and off) for each of your data
-sources on your data management page: {{ data_management_url }}
+sources on individual activity pages.
 
 {% if not newsletter %}
 ------------------------------------------------------------
@@ -52,14 +52,12 @@ You can change this on your account settings page:
 {% endif %}
 ------------------------------------------------------------
 
-Thank you again for joining Open Humans! With your help, we'll start breaking
-down data silos in human health and research.
+Thank you again for joining Open Humans!
 
 Sincerely,
 
 Mad, Bastian, and the rest of the Open Humans team.
 
 
 P.S. You can also follow us on Twitter at @OpenHumansOrg,
-on Facebook at https://www.facebook.com/openhumansorg/
 and on the Open Humans blog at http://blog.openhumans.org/