Merge pull request #8326 from GSA/cms/resources/california-wildfires-…

…guidance-for-u-s-government-websites-and-social-media

Create Resource “california-wildfires-guidance-for-u-s-government-websites-and-social-media”

content/resources/california-wildfires-guidance-for-u-s-government-websites-and-social-media.md

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+---
+date: 2025-01-10 00:00:00 -0500
+title: California wildfires guidance for U.S. government websites and social media
+deck: Addressing web and digital communications related to the California wildfires
+summary: Addressing web and digital communications related to the California wildfires.
+
+# See all topics at https://digital.gov/topics
+topics:
+  - design
+  - web-content-managers-forum
+  - content
+  - social-media
+  - content-strategy
+  - multilingual
+  - communication
+  - customer-service
+
+slug: california-wildfires-guidance-for-u-s-government-websites-and-social-media
+
+primary_image: 
+
+# Controls how this page appears across the site
+# 0 -- hidden
+# 1 -- visible
+# 2 -- highlighted
+weight: 1
+
+---
+
+In response to the California wildfires, the U.S. Department of Homeland Security (DHS) is issuing guidance for the coordination of federal web and social media communications related to this incident.
+
+The authority for this action comes from [Emergency Support Function 15](https://www.fema.gov/emergency-managers/national-preparedness/frameworks/response#esf) (ESF-15 - Public Affairs – Annex R) of the [National Response Framework](https://www.fema.gov/emergency-managers/national-preparedness/frameworks/response) where, during incidents of national significance, DHS has the authority to coordinate all U.S. government communications.
+
+On January 10, 2025, in conjunction with the [Digital Experience Council](https://digital.gov/resources/an-introduction-to-the-digital-experience-council/), DHS issued ESF-15 guidance for federal web and social communications to support the national response to the California wildfires. 
+
+{{< note >}} **All federal agencies are required to follow this guidance.** {{< /note >}}
+
+## In brief
+
+Federal agencies with a role in the response effort should stand up an `agency.gov/california-wildfires` page. That page should link to the two primary [Lanes of Communication](#lanes-of-communication), which are:
+
+1. What DHS and Federal Emergency Management Agency (FEMA) are doing
+2. What the U.S. government is doing
+
+{{< note "action" >}}
+When distributing materials related to the California wildfires, please include links to these two Lanes of Communication on all materials.
+{{< /note >}}
+
+{{< note "action" >}}
+When posting information to your agency website, please only post information related to your individual agency. Then, link to the authoritative information from other government agencies that is related to your agency mission or “lane.” Do NOT copy and paste content from other agencies or websites onto your site.
+{{< /note >}}
+
+Coordinate emergency response-related web and digital communications with your [Digital Experience Council representative](https://digital.gov/resources/an-introduction-to-the-digital-experience-council/#agency-members).
+
+## Lanes of communication
+
+### What DHS and FEMA are doing
+
+*English*: [https://www.fema.gov/california-wildfires](https://www.fema.gov/california-wildfires)<br />
+*Spanish*: [https://www.fema.gov/es/california-wildfires](https://www.fema.gov/es/california-wildfires)
+
+FEMA has established a landing page on FEMA.gov with the latest information from FEMA and DHS on the disaster. The page is currently promoting response and recovery information and serves as a clearinghouse for related information from DHS. The page is located at [https://www.fema.gov/california-wildfires](https://www.fema.gov/california-wildfires) and is available in multiple languages.
+
+### What the U.S. government is doing
+
+*English*: [https://www.usa.gov/california-wildfires](https://www.usa.gov/california-wildfires)<br/>
+*Spanish*: [https://usa.gov/es/california-incendios-forestales](https://usa.gov/es/california-incendios-forestales)
+
+GSA has created a landing page on USA.gov for government-wide information related to the California wildfire activities. The page is being populated now — if you have materials from your agency that need to be added to the page, please email [[email protected]](mailto:[email protected]) and they will coordinate posting. USA.gov can support both English and Spanish content. The page is located at [https://www.usa.gov/california-wildfires](https://www.usa.gov/california-wildfires), and the Spanish page is at [https://usa.gov/es/california-incendios-forestales](https://usa.gov/es/california-incendios-forestales).
+
+{{< note "action" >}}
+Send the title and URL for any California wildfires-related materials posted on your agency website to [[email protected]](mailto:[email protected]).
+{{< /note >}}
+
+## Social media guidance
+
+Follow the following handles and share information relevant to your agency.
+
+### Federal resources
+
+* [@fema](https://x.com/fema)
+* [@FEMAespanol](https://x.com/femaespanol)
+* [@FEMARegion9](https://x.com/FEMAregion9)
+* [FEMA on Facebook](https://www.facebook.com/FEMA/)
+* [FEMA en Español on Facebook](https://www.facebook.com/FEMAespanol)
+
+### Local resources:
+
+* [Los Angeles County emergency page](https://lacounty.gov/emergency/)
+* [CAL FIRE incidents page](https://www.fire.ca.gov/incidents)
+* [L.A. Works 2025 fires page|](https://www.laworks.com/2025fires)
+* [Emergency Network Los Angeles (ENLA)](https://enla.org/)
+* [Local air quality on AirNow.gov](https://www.airnow.gov/)
+
+{{< note "action" >}}
+Follow and share the above accounts from your agency social media accounts as appropriate.
+{{< /note >}}
+
+{{< note "action" >}}
+If you have content that you would like FEMA to amplify, please forward the link to [[email protected]](mailto:[email protected]). Please include “California wildfires” in the subject line of your email.
+{{< /note >}}