Merge branch 'main' into mh-policy-topic-page

content/news/2024/12/2024-12-13-18f-project-defaults.md

@@ -0,0 +1,24 @@
+---
+# Originally published at the following URL
+source_url: https://18f.gsa.gov/2024/12/05/2024-12-5-18f-project-defaults/
+source: 18f
+date: 2024-12-05 00:00:00 -0500
+title: 18F project defaults
+deck: 18F collaborated on 31 government digital service projects in 2024,
+  including the IRS Direct File Pilot and Notify.gov. To streamline processes,
+  they shared five default templates for other project teams to adopt and
+  improve efficiency and transparency on their own projects.
+summary: 18F collaborated on 31 government digital service projects in 2024,
+  including the IRS Direct File Pilot and Notify.gov. To streamline processes,
+  they shared five default templates for other project teams to adopt and
+  improve efficiency and transparency on their own projects.
+# See all topics at https://digital.gov/topics
+topics:
+  - best-practices
+  - content-strategy
+slug: 18f-project-defaults
+# Controls how this page appears across the site
+# 0 -- hidden
+# 1 -- visible
+weight: 1
+---

content/news/2024/12/2024-12-13-driving-digital-transformation-across-government-for-lasting-impact.md

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+---
+# Originally published at the following URL
+source_url: https://www.whitehouse.gov/omb/briefing-room/2024/12/12/driving-digital-transformation-across-government-for-lasting-impact/
+source: whitehouse
+date: 2024-12-12 00:00:00 -0500
+title: Driving Digital Transformation Across Government for Lasting Impact
+deck: Digital promotes effective, usable federal services that enhance public
+  trust in government. Over the past four years, the Office of the Federal
+  Chief Information Officer (OFCIO) has laid the groundwork for a modern,
+  secure, and user-friendly federal government. From advancing cybersecurity to
+  forging global partnerships and streamlining IT investments, these efforts
+  have improved how millions interact with government services.
+summary: Digital promotes effective, usable federal services that enhance public
+  trust in government. Over the past four years, the Office of the Federal
+  Chief Information Officer (OFCIO) has laid the groundwork for a modern,
+  secure, and user-friendly federal government. From advancing cybersecurity to
+  forging global partnerships and streamlining IT investments, these efforts
+  have improved how millions interact with government services.
+# See all topics at https://digital.gov/topics
+topics:
+  - governance
+  - digital-service-delivery
+  - design
+  - accessibility
+  - communication
+slug: driving-digital-transformation-across-government-for-lasting-impact
+# Controls how this page appears across the site
+# 0 -- hidden
+# 1 -- visible
+weight: 1
+---

content/news/2024/12/2024-12-13-how-we-measure-the-success-of-coaching-engagements.md

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+---
+# Originally published at the following URL
+source_url: https://18f.gsa.gov/2024/12/10/how-we-measure-coaching/
+source: 18f
+date: 2024-12-10 00:00:00 -0500
+title: How we measure the success of coaching engagements
+deck: >
+  18F measures the success of coaching by tracking the progress of first-time
+  product owners. Through self-assessments and ongoing support, they focused on
+  developing key skills such as product discovery and vendor management. This
+  approach allowed them to visibly track growth and ensure agency partners were
+  empowered to lead their technology modernization projects with confidence.
+summary: >
+  18F measures the success of coaching by tracking the progress of first-time
+  product owners. Through self-assessments and ongoing support, they focused on
+  developing key skills such as product discovery and vendor management. This
+  approach allowed them to visibly track growth and ensure agency partners were
+  empowered to lead their technology modernization projects with confidence.
+# See all topics at https://digital.gov/topics
+topics:
+  - analytics
+  - data-visualization
+  - communication
+  - emerging-tech
+slug: how-we-measure-the-success-of-coaching-engagements
+# Controls how this page appears across the site
+# 0 -- hidden
+# 1 -- visible
+weight: 1
+---

content/resources/an-introduction-to-analytics.md

@@ -4,16 +4,16 @@ title: "An introduction to analytics"
 deck: "Use metrics and data to understand how people use your website"
 summary: "Learn how to set performance goals, and identify specific KPIs and targets to measure and meet them, using web analytics."
 
+# See all authors at https://digital.gov/authors
+authors:
+  - rflagg
+
 # See all topics at https://digital.gov/topics
 topics:
   - analytics
   - digital-service-delivery
   - budgeting-and-performance
 
-# See all authors at https://digital.gov/authors
-authors:
-  - rflagg
-
 slug: an-introduction-to-analytics
 
 # Controls how this page appears across the site
@@ -34,15 +34,16 @@ Is your website effectively meeting its intended purpose? Are customers able to
 
 Gathering and analyzing metrics and data on how people use your website can help you make [design](https://digital.gov/topics/design/) and development decisions informed by data, rather than by guess or executive whim. Sources of data that can be particularly useful include web analytics, customer feedback, and device usage patterns.
 
-Sharing data from and about the real people who use your products and services is a powerful tool to gain buy-in to make customer-focused improvements.
+Sharing data from and about the real people who use your products and services is a powerful way to gain buy-in to make customer-focused improvements.
 
 ## How to use web analytics to measure performance
 
 Before you begin collecting data, determine what your website is ultimately trying to accomplish. Establishing goals and objectives will help you identify the data you need to understand whether or not you’re meeting those overarching goals.
 
-Follow the framework in the table below to create objectives and calls-to-action, and identify key performance indicators to measure their success or failure.
+To create objectives and calls to action, and identify key performance indicators (KPIs) to measure their success or failure, follow the framework in the table below:
 
 <table class="usa-table">
+  <caption>Key terms to know for measuring site performance</caption>
   <thead>
     <tr>
       <th scope="col">Measurement</th>
@@ -82,15 +83,15 @@ Follow the framework in the table below to create objectives and calls-to-action
 Using a framework like this can help you identify exactly what data you need to assess whether or not you’re meeting your goals. Appropriate research methods and clear KPIs can help you measure only what matters, to focus on the insights you need to meet your targets. There are lots of tools out there. Which ones you’ll need will depend on your KPIs and targets. For example:
 
 * Customer satisfaction and page-level surveys provide a glimpse into what people think and feel.
-* A/B, multivariate, and user testing demonstrate usage and user preference.
+* [A/B](https://digital.gov/event/2018/11/01/dap-learning-series-basics-ab-testing-part-1/), [multivariate](https://guides.18f.gov/methods/validate/multivariate-testing/), and [user testing](https://digital.gov/event/2022/09/28/improve-your-website-with-user-testing/) demonstrate usage and user preference.
 * Web analytics, clickthroughs, scroll-tracking, and heatmaps show how people navigate.
-* Keywords and search terms surface the words people use to search for your content and identify topics they’re having trouble finding.
+* Keywords and search terms surface the words people use to [search](https://digital.gov/topics/search/) for your content and identify topics they’re having trouble finding.
 
 Don’t focus on traffic alone. More visits, more pageviews or low bounce rates don’t necessarily equate to user success. Instead, determine your business goals, define how you will measure success, then gather the right data to know when you’ve met your targets.
 
 ## What can I do next?
 
-It’s a good idea to understand what your agency’s top-visited websites and webpages are. You may need to report your top sites and pages periodically. But more importantly, this data can help you prioritize how you improve the user experience on the sites you manage.
+It’s a good idea to identify and understand your agency’s top-visited websites and webpages. You may need to report your top sites and pages periodically. But more importantly, this data can help you prioritize how to improve the user experience on the sites you manage.
 
 The Digital Analytics Program (DAP) at GSA provides this reporting at no cost to federal agencies. [Add your site to DAP](https://digital.gov/guides/dap/add-your-site-dap/) and then follow the steps below to get access to your agency’s top website data.