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Update 2013-07-29-how-to-create-open-structured-content.md
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ToniBonittoGSA authored Dec 22, 2023
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---
slug: how-to-create-open-structured-content
date: 2013-07-29 3:09:49 -0400
title: How to Create Open, Structured Content
summary: 'Structured content refers to the concept of organizing and treating digital content like data. It’s a way of publishing content as modular, discrete pieces of information that are tagged with machine-readable descriptions. Structured content has the potential to transform how people find, understand, share, and use government information. Why Structured Content Matters Most digital content'
title: "How to Create Open, Structured Content"
summary: "Structured content refers to the concept of organizing and treating digital content like data. It’s a way of publishing content as modular, discrete pieces of information that are tagged with machine-readable descriptions."

authors:
- rflagg

topics:
- content
- product-management
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- open-and-structured-content-models
- responsive-web-design
- structured-content

---

Structured content refers to the concept of organizing and treating digital content like data. It’s a way of publishing content as modular, discrete pieces of information that are tagged with machine-readable descriptions. Structured content has the potential to transform how people find, understand, share, and use government information.
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You can structure content by defining [content types](http://wiki.sensenet.com/index.php?title=Content_Type), and then publishing content so it conforms to the defined content type. You can also structure content by implementing a [taxonomy](http://en.wikipedia.org/wiki/Taxonomy_(general)), which is a way to classify information by attaching descriptive terms to each piece of content. Those terms might describe to what section of your site a particular page belongs, or what topics are discussed in a given blog post, or in what region of the country an office is located. The taxonomy should include pre-defined [controlled vocabularies](http://en.wikipedia.org/wiki/Controlled_vocabulary) to describe and tag related pieces of content. Read this [explanation of taxonomies](http://drupal.org/node/46268) (relates to Drupal but very clear and understandable).

Web pages are typically comprised of several common pieces of information, such as titles, dates, descriptions, or contributors. When you [tag your content](http://en.wikipedia.org/wiki/Metadata_tag) to identify and describe each of these elements, you’ve created structured content. This approach requires a significant shift from how federal agencies have traditionally managed content. The key is to think “building blocks” instead of “Web pages.”
Web pages are typically comprised of several common pieces of information, such as titles, dates, descriptions, or contributors. When you [tag your content](http://en.wikipedia.org/wiki/Metadata_tag) to identify and describe each of these elements, you’ve created structured content. This approach requires a significant shift from how federal agencies have traditionally managed content. The key is to think “building blocks” instead of “Web pages.”

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