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+### Click Through Rate 
+
+A/B Testing is one of the most practical DS concepts in the workplace and yet the concept is misunderstood.
+
+Examining Marketing data to determine click through rates is very vital to any company marketing team. 
+
+With proper and well monitored measurement of click_through_rate, it becomes easy to optimize the appearance, feel and anything else
+related to online advertisements.
+
+This project is heavily inspired by Terence Shin