diff --git a/include/zephyr/drivers/video.h b/include/zephyr/drivers/video.h
index 7b65a02dd98ac09..c16392f9573fc40 100644
--- a/include/zephyr/drivers/video.h
+++ b/include/zephyr/drivers/video.h
@@ -753,10 +753,23 @@ struct video_buffer *video_buffer_alloc(size_t size);
  */
 void video_buffer_release(struct video_buffer *buf);
 
-/* fourcc - four-character-code */
-#define video_fourcc(a, b, c, d)                                                                   \
+/**
+ * @brief Four-character-code uniquely identifying the pixel format
+ */
+#define VIDEO_FOURCC(a, b, c, d)                                                                   \
 	((uint32_t)(a) | ((uint32_t)(b) << 8) | ((uint32_t)(c) << 16) | ((uint32_t)(d) << 24))
 
+/**
+ * @brief Convert a four-character-string to a four-character-code
+ *
+ * Convert a string literal or variable into a four-character-code
+ * as defined by @ref VIDEO_FOURCC.
+ *
+ * @param str String to be converted
+ * @return Four-character-code.
+ */
+#define VIDEO_FOURCC_FROM_STR(str) VIDEO_FOURCC((str)[0], (str)[1], (str)[2], (str)[3])
+
 /**
  * @defgroup video_pixel_formats Video pixel formats
  * The @c | characters separate the pixels, and spaces separate the bytes.
diff --git a/samples/drivers/video/capture/src/main.c b/samples/drivers/video/capture/src/main.c
index 6134b7e56d01a2c..13b167fe1e2096e 100644
--- a/samples/drivers/video/capture/src/main.c
+++ b/samples/drivers/video/capture/src/main.c
@@ -145,9 +145,7 @@ int main(void)
 #endif
 
 	if (strcmp(CONFIG_VIDEO_PIXEL_FORMAT, "")) {
-		fmt.pixelformat =
-			video_fourcc(CONFIG_VIDEO_PIXEL_FORMAT[0], CONFIG_VIDEO_PIXEL_FORMAT[1],
-				     CONFIG_VIDEO_PIXEL_FORMAT[2], CONFIG_VIDEO_PIXEL_FORMAT[3]);
+		fmt.pixelformat = VIDEO_FOURCC_FROM_STR(CONFIG_VIDEO_PIXEL_FORMAT);
 	}
 
 	LOG_INF("- Video format: %c%c%c%c %ux%u", (char)fmt.pixelformat,