diff --git a/include/zephyr/drivers/video.h b/include/zephyr/drivers/video.h
index ed2d353011c9ea1..5595a740c35207f 100644
--- a/include/zephyr/drivers/video.h
+++ b/include/zephyr/drivers/video.h
@@ -32,6 +32,30 @@
 extern "C" {
 #endif
 
+/**
+ * @brief Print formatter to use in printf() style format strings.
+ *
+ * This prints a video format in the form of "{fourcc} {width}x{height}" format
+ * string for use along with @ref PRIvfmt_arg.
+ *
+ * @code{.c}
+ * LOG_DBG("Setting format to " PRIvfmt " at %u FPS", PRIvfmt_arg(fmt), fps);
+ * @endcode
+ */
+#define PRIvfmt "%c%c%c%c %ux%u"
+
+/**
+ * @brief Argument formatter for use in printf() style format strings.
+ *
+ * This conditions a video format argument for use with @ref PRIvfmt.
+ *
+ * @param fmt Pointer to a @ref video_format that will be formatted
+ * @return list of parameters that match @ref PRIvfmt specification
+ */
+#define PRIvfmt_arg(fmt)                                                                           \
+	(fmt)->pixelformat, (fmt)->pixelformat >> 8, (fmt)->pixelformat >> 16,                     \
+	(fmt)->pixelformat >> 24, (fmt)->width, (fmt)->height
+
 /**
  * @struct video_format
  * @brief Video format structure
diff --git a/samples/drivers/video/capture/src/main.c b/samples/drivers/video/capture/src/main.c
index 352eb9ec6101378..4936e8c34061189 100644
--- a/samples/drivers/video/capture/src/main.c
+++ b/samples/drivers/video/capture/src/main.c
@@ -135,9 +135,7 @@ int main(void)
 		fmt.pixelformat = VIDEO_FOURCC_FROM_STR(CONFIG_VIDEO_PIXEL_FORMAT);
 	}
 
-	LOG_INF("- Video format: %c%c%c%c %ux%u", (char)fmt.pixelformat,
-	       (char)(fmt.pixelformat >> 8), (char)(fmt.pixelformat >> 16),
-	       (char)(fmt.pixelformat >> 24), fmt.width, fmt.height);
+	LOG_INF("- Video format: " PRIvfmt, PRIvfmt_arg(&fmt));
 
 	if (video_set_format(video_dev, VIDEO_EP_OUT, &fmt)) {
 		LOG_ERR("Unable to set format");
diff --git a/samples/drivers/video/capture_to_lvgl/src/main.c b/samples/drivers/video/capture_to_lvgl/src/main.c
index 1c50163d1afc440..103d4d14cdfd385 100644
--- a/samples/drivers/video/capture_to_lvgl/src/main.c
+++ b/samples/drivers/video/capture_to_lvgl/src/main.c
@@ -80,13 +80,11 @@ int main(void)
 	fmt.pixelformat = VIDEO_PIX_FMT_RGB565;
 
 	if (video_set_format(video_dev, VIDEO_EP_OUT, &fmt)) {
-		LOG_ERR("Unable to set up video format");
+		LOG_ERR("Unable to set video format to " PRIvfmt, PRIvfmt_arg(&fmt));
 		return 0;
 	}
 
-	LOG_INF("- Format: %c%c%c%c %ux%u %u", (char)fmt.pixelformat, (char)(fmt.pixelformat >> 8),
-		(char)(fmt.pixelformat >> 16), (char)(fmt.pixelformat >> 24), fmt.width, fmt.height,
-		fmt.pitch);
+	LOG_INF("- Format: " PRIvfmt " %u", PRIvfmt_arg(&fmt), fmt.pitch);
 
 	/* Size to allocate for each buffer */
 	bsize = fmt.pitch * fmt.height;
diff --git a/samples/drivers/video/tcpserversink/src/main.c b/samples/drivers/video/tcpserversink/src/main.c
index 90946be44bd88a8..13890cbb85091b2 100644
--- a/samples/drivers/video/tcpserversink/src/main.c
+++ b/samples/drivers/video/tcpserversink/src/main.c
@@ -87,9 +87,7 @@ int main(void)
 		return 0;
 	}
 
-	printk("Video device detected, format: %c%c%c%c %ux%u\n", (char)fmt.pixelformat,
-	       (char)(fmt.pixelformat >> 8), (char)(fmt.pixelformat >> 16),
-	       (char)(fmt.pixelformat >> 24), fmt.width, fmt.height);
+	printk("Video device detected, format: " PRIvfmt "\n", PRIvfmt_arg(&fmt));
 
 	/* Alloc Buffers */
 	for (i = 0; i < ARRAY_SIZE(buffers); i++) {