Refine tagline & site messaging

[JosephMcArthur]

Original

Like hackathons, but more inclusive. Like events, but more impactful. Designed for those without enough time.

Feedback:

• describes what is isn't, not what it is
• misses open as a core idea
• misses that it's for action
• feels powerful and good.
• okay in the near-term

Ideas to address:

• action for open (at start / end)
• open for action (at start / end)

Current

Action for Open. Like hackathons, but more inclusive. Like events, but more impactful. Designed for those without enough time.

Feedback:

• not sure I cracked it

cc @rchampieux / @nshockey / @Daniel-Mietchen

[JosephMcArthur]

on the doathon homepage & here: https://github.com/sparcopen/do-a-doathon/blob/master/notepad.md I have a lot more materials speaking to this now. I'm still not sure I've cracked it though.

cc @rchampieux @nshockey

[JosephMcArthur]

suggested on our call today: "like hackathons, but without the hack."