diff --git a/templates/base.html b/templates/base.html
index 59c88b5e9..3a94b8233 100644
--- a/templates/base.html
+++ b/templates/base.html
@@ -86,6 +86,12 @@
   </head>
   <body>
     <div class="page">
+      {% if current_user.is_authenticated and current_user.should_show_upgrade_button() %}
+
+        <div class="alert alert-success text-center mb-0" role="alert">
+          Black Friday: $20 for the first year instead of $30. Available until December 1st.
+        </div>
+      {% endif %}
       {% block announcement %}{% endblock %}
       <div class="container">
         <!-- For flash messages -->
diff --git a/templates/dashboard/pricing.html b/templates/dashboard/pricing.html
index 462e1e7b5..5fe8e4fbb 100644
--- a/templates/dashboard/pricing.html
+++ b/templates/dashboard/pricing.html
@@ -57,6 +57,19 @@
 {% endblock %}
 {% block default_content %}
 
+  <div class="alert alert-info">
+    Black Friday Deal: 33% off on the yearly plan for the <b>first</b> year ($20 instead of $30).
+    <br>
+    Please use this coupon code
+    <em data-toggle="tooltip"
+        title="Click to copy"
+        class="clipboard"
+        data-clipboard-text="BF2023">BF2023</em> during the checkout.
+    <br>
+    <img src="/static/images/coupon.png" class="m-2">
+    <br>
+    Available until December 1, 2023.
+  </div>
   <div class="pb-8">
     <div class="text-center mx-md-auto mb-8 mt-6">
       <h1>Upgrade to unlock premium features</h1>
