diff --git a/packages/core/src/plugins/ConsentPlugin.ts b/packages/core/src/plugins/ConsentPlugin.ts
index 1651b5f7..3846f73c 100644
--- a/packages/core/src/plugins/ConsentPlugin.ts
+++ b/packages/core/src/plugins/ConsentPlugin.ts
@@ -47,24 +47,25 @@ export class ConsentPlugin extends Plugin {
     analytics.getPlugins().forEach(this.injectConsentFilterIfApplicable);
     analytics.onPluginLoaded(this.injectConsentFilterIfApplicable);
     this.consentCategoryProvider.setApplicableCategories(this.categories);
-    this.consentCategoryProvider.onConsentChange((categoryPreferences) => {
-      this.analytics
-        ?.track(CONSENT_PREF_UPDATE_EVENT, {
-          consent: {
-            categoryPreferences,
-          },
-        })
-        .catch((e) => {
-          throw e;
-        });
+    this.consentCategoryProvider.onConsentChange(() => {
+      this.notifyConsentChange();
+    });
+
+    let lastDeviceAttrs = analytics.context.get()?.device;
+    analytics.context.onChange((c) => {
+      const newAttrs = c?.device;
+      if (
+        newAttrs?.adTrackingEnabled !== lastDeviceAttrs?.adTrackingEnabled ||
+        newAttrs?.advertisingId !== lastDeviceAttrs?.advertisingId ||
+        newAttrs?.trackingStatus !== lastDeviceAttrs?.trackingStatus
+      ) {
+        this.notifyConsentChange();
+      }
+      lastDeviceAttrs = newAttrs;
     });
   }
 
   async execute(event: SegmentEvent): Promise<SegmentEvent> {
-    if (this.isConsentUpdateEvent(event)) {
-      return event;
-    }
-
     event.context = {
       ...event.context,
       consent: {
@@ -143,6 +144,13 @@ export class ConsentPlugin extends Plugin {
   private isConsentFeatureSetup(): boolean {
     return typeof this.analytics?.consentSettings.get() === 'object';
   }
+
+  private notifyConsentChange() {
+    // actual preferences will be attached in the execute method
+    this.analytics?.track(CONSENT_PREF_UPDATE_EVENT).catch((e) => {
+      throw e;
+    });
+  }
 }
 
 /**
diff --git a/packages/core/src/plugins/__tests__/consent/idfa.test.ts b/packages/core/src/plugins/__tests__/consent/idfa.test.ts
new file mode 100644
index 00000000..fa40aae0
--- /dev/null
+++ b/packages/core/src/plugins/__tests__/consent/idfa.test.ts
@@ -0,0 +1,95 @@
+import { IdfaPlugin } from '@segment/analytics-react-native-plugin-idfa';
+import { createTestClient } from '../../../test-helpers';
+import { ConsentPlugin } from '../../ConsentPlugin';
+import { createConsentProvider } from './utils';
+import noUnmappedDestinations from './mockSettings/NoUnmappedDestinations.json';
+import type { Context, ContextDevice } from '@segment/analytics-react-native';
+
+let mockIdfaValue = {
+  adTrackingEnabled: false,
+  advertisingId: 'trackMeId',
+  trackingStatus: 'denied',
+};
+
+jest.mock(
+  '@segment/analytics-react-native-plugin-idfa/lib/commonjs/AnalyticsReactNativePluginIdfa',
+  () => ({
+    AnalyticsReactNativePluginIdfa: {
+      getTrackingAuthorizationStatus: async () => {
+        return Promise.resolve(mockIdfaValue);
+      },
+    },
+  })
+);
+
+describe('IDFA x Consent', () => {
+  it('triggers consent update event on IDFA change and includes IDFA data', async () => {
+    const { client, expectEvent } = createTestClient(
+      {
+        settings: noUnmappedDestinations.integrations,
+        consentSettings: noUnmappedDestinations.consentSettings,
+      },
+      { autoAddSegmentDestination: true }
+    );
+
+    const mockConsentStatuses = {
+      C0001: false,
+      C0002: false,
+      C0003: false,
+      C0004: false,
+      C0005: false,
+    };
+
+    client.add({
+      plugin: new ConsentPlugin(
+        createConsentProvider(mockConsentStatuses),
+        Object.keys(mockConsentStatuses)
+      ),
+    });
+
+    const idfaPlugin = new IdfaPlugin(false);
+    client.add({
+      plugin: idfaPlugin,
+    });
+
+    await client.init();
+
+    await idfaPlugin.requestTrackingPermission();
+
+    await new Promise((r) => setTimeout(r, 1000));
+
+    expectEvent({
+      event: 'Segment Consent Preference',
+      context: expect.objectContaining({
+        device: expect.objectContaining({
+          adTrackingEnabled: false,
+          advertisingId: 'trackMeId',
+          trackingStatus: 'denied',
+        }) as unknown as ContextDevice,
+      }) as unknown as Context,
+    });
+
+    // update IDFA data
+
+    mockIdfaValue = {
+      adTrackingEnabled: true,
+      advertisingId: 'trackMeId',
+      trackingStatus: 'authorized',
+    };
+
+    await idfaPlugin.requestTrackingPermission();
+
+    await new Promise((r) => setTimeout(r, 1000));
+
+    expectEvent({
+      event: 'Segment Consent Preference',
+      context: expect.objectContaining({
+        device: expect.objectContaining({
+          adTrackingEnabled: true,
+          advertisingId: 'trackMeId',
+          trackingStatus: 'authorized',
+        }) as unknown as ContextDevice,
+      }) as unknown as Context,
+    });
+  });
+});
diff --git a/packages/plugins/plugin-onetrust/src/__tests__/OneTrust.test.ts b/packages/plugins/plugin-onetrust/src/__tests__/OneTrust.test.ts
index 136d80de..d5e342a3 100644
--- a/packages/plugins/plugin-onetrust/src/__tests__/OneTrust.test.ts
+++ b/packages/plugins/plugin-onetrust/src/__tests__/OneTrust.test.ts
@@ -1,8 +1,10 @@
 import {
+  Context,
   DestinationPlugin,
   Plugin,
   PluginType,
   SegmentClient,
+  SegmentEvent,
 } from '@segment/analytics-react-native';
 import { createTestClient } from '@segment/analytics-react-native/src/test-helpers';
 import onChange from 'on-change';
@@ -63,6 +65,7 @@ class MockOneTrustSDK implements OTPublishersNativeSDK {
 
 describe('OneTrustPlugin', () => {
   let client: SegmentClient;
+  let expectEvent: (event: Partial<SegmentEvent>) => void;
   let mockOneTrust: MockOneTrustSDK;
   const mockBraze = new MockDestination('Braze');
   const mockAmplitude = new MockDestination('Amplitude');
@@ -72,6 +75,7 @@ describe('OneTrustPlugin', () => {
     testClient.store.reset();
     jest.clearAllMocks();
     client = testClient.client as unknown as SegmentClient;
+    expectEvent = testClient.expectEvent;
     mockOneTrust = new MockOneTrustSDK();
     client.add({
       plugin: new OneTrustPlugin(
@@ -176,15 +180,20 @@ describe('OneTrustPlugin', () => {
     // this is to make sure there are no unneccessary Consent Preference track calls
     expect(spy).toHaveBeenCalledTimes(2);
 
-    expect(spy).toHaveBeenLastCalledWith('Segment Consent Preference', {
-      consent: {
-        categoryPreferences: {
-          C001: true,
-          C002: true,
-          C003: true,
-          C004: false,
+    expect(spy).toHaveBeenLastCalledWith('Segment Consent Preference');
+
+    expectEvent({
+      event: 'Segment Consent Preference',
+      context: expect.objectContaining({
+        consent: {
+          categoryPreferences: {
+            C001: true,
+            C002: true,
+            C003: true,
+            C004: false,
+          },
         },
-      },
+      }) as unknown as Context,
     });
   });
 });