The Hidden Requirements: Exploring Emotions with Placebos
Damian Synadinos — building better software, and building software better
For more than 25 years, Damian Synadinos helped “build better software and build software better”. Now, through his company Ineffable Solutions (Ineffable-Solutions.com), he helps “build better people”. Damian is an international speaker and trainer, delivering keynotes, talks, and workshops that are fun and focused on fundamental topics and people-skills, based on real-world experience, and supplemented with deep research. His diverse experience spans many roles, companies, and industries, including airline, retail, insurance, finance, e-commerce, and commercial realty. Damian also helped organize the "QA or the Highway" testing conference (QAortheHighway.com) from 2014-2020, has over 10 years of theatrical improv experience, authored and illustrated a children’s book, “Hank and Stella in Something from Nothing” (HankAndStellaBooks.com), substitute teaches at primary schools, and draws strangers for fun (IDrawStrangers.com).
Traditionally, products and services are focused on various functional and non-functional requirements (things the product or service should be or do). While this is important, there has been a lack of focus on emotional requirements (feelings that the the product or service should induce in its users). Why is this important?
Because the way we feel is important and should be considered!
A bold claim? Perhaps. And, as with any claim, it should be supported with evidence. In this talk, I stress the importance of emotional requirements and support the claim by providing relevant facts, opinions, statistics, quotations, examples, hypotheticals, and more. Once I’ve sufficiently supported the claim, I offer a few practical methods by which to gather, induce, and test emotional requirements. Finally, I use placebos as lens to view systems and gain insight into emotional requirements.
Join me for a thoughtful and thorough exploration of The Hidden Requirements!
- Level: Intermediate
- Tags: Design, DevOps, Testing, Patterns & Practices