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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8" />
<meta http-equiv="X-UA-Compatible" content="IE=edge" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>CSS Layouts</title>
<link rel="preconnect" href="https://fonts.gstatic.com" />
<link
href="https://fonts.googleapis.com/css2?family=IBM+Plex+Sans:ital,wght@0,300;0,400;0,500;0,700;1,400;1,500;1,700&display=swap"
rel="stylesheet"
/>
<link rel="stylesheet" href="./styles/reset.css" />
<link rel="stylesheet" href="./styles/variables.css" />
<link rel="stylesheet" href="./styles/base.css" />
<link rel="stylesheet" href="./styles/layouts.css" />
<link rel="stylesheet" href="./styles/components.css" />
</head>
<body>
<h1 id="personas">Personas</h1>
<div class="intro-text">
<p>
The interview responses were analyzed to create the following personas.
They represent behaviors, attitudes, hobbies, education, and other
personal characteristics that real users of the product will have and,
thus, help to create a perspective through which the problem can be seen
and experienced.
</p>
<p>
Creating these personas helped to understand who the users of the
product are, how they behave, and what their circumstances are. They
helped to visualize the people for whom I was designing and thus kept
close to the user’s interest. Thinking about users’ different
personalities, traits, interests, and goals allowed me to identify with
them and, thus, helped me to gain empathy for them.
</p>
</div>
<ul class="overview">
<li class="card">
<h2 id="anna-smith-24">Anna Smith (24)</h2>
<p>The Anime Fan</p>
<figure>
<img src="./images/anna-smith.jpg" alt="Anna Smith" />
<figcaption>Anna Smith</figcaption>
</figure>
<blockquote>
<p>
While I love computer science, pop culture and anime, I equally
enjoy partying and doing sports with my friends
</p>
</blockquote>
<div class="additional-infos">
<dl class="info-list">
<dt>Gender</dt>
<dd>Female</dd>
<dt>Status</dt>
<dd>Single</dd>
<dt>Education</dt>
<dd>Computer Science</dd>
<dt>Occupation</dt>
<dd>Graduate</dd>
<dt>Location</dt>
<dd>Berlin</dd>
</dl>
<h3 >Bio</h3>
<p>
Anna just graduated and is looking forward to her future. She is
outgoing and bubbly and usually meets up with her friends after
lectures. While she loves going out, she equally loves to stay at
home and watch anime with pizza and popcorn. She regularly goes to
the gym to balance her sedentary lifestyle when programming and
watching anime. She recently discovered a series about volleyball,
which made her interested in playing. Unfortunately, none of her
friends are sports enthusiasts.
</p>
<h3 >Social Media & Communities</h3>
<ul>
<li>Board Games Geek</li>
<li>MyAnimeList</li>
<li>Meetup</li>
<li>/r Marvelstudios (Reddit)</li>
<li>LinkedIn</li>
<li>Instagram</li>
<li>Facebook</li>
</ul>
<h3 >Interests</h3>
<ul>
<li>Harry Potter</li>
<li>Board Games</li>
<li>Anime</li>
<li>Technological Advancements</li>
<li>Artificial Intelligence</li>
<li>Smart Home and IoT</li>
<li>Food</li>
</ul>
<h3 >Goals</h3>
<ul>
<li>"I want to play volleyball"</li>
<li>Wants an alternative to going gym</li>
<li>Being spontaneous when</li>
<li>Easy way to find other players for volleybal</li>
</ul>
<h3 >Pains</h3>
<ul>
<li>
Not enough friends are interested in volleyball so she does not
have enough players
</li>
<li>Does not know where to look for other players</li>
<li>
Gym being the only way to stay physically active is getting borin
</li>
</ul>
<h3 >Motivations to do Sports</h3>
<dl class="info-list">
<dt>Health</dt>
<dd>70 %</dd>
<dt>Friends</dt>
<dd>30 %</dd>
<dt>Personal Interest</dt>
<dd>70 %</dd>
<dt>Skill Improvements</dt>
<dd>50 %</dd>
<dt>Looks</dt>
<dd>45 %</dd>
</dl>
<h3 >Personality</h3>
<dl class="info-list">
<dt>Introvert / Extrovert</dt>
<dd>4.5 / 5.5</dd>
<dt>Emotional / Rational</dt>
<dd>7 / 3</dd>
<dt>Passive / Active</dt>
<dd>4 / 6</dd>
<dt>Calculated / Spontaneous</dt>
<dd>2 / 8</dd>
<dt>Analog / Digital</dt>
<dd>0 / 10</dd>
</dl>
</div>
</li>
<li class="card">
<h2 id="james-isaac-31">James Isaac (31)</h2>
<p>The Shy Basketball Lover</p>
<figure>
<img src="./images/james-isaac.jpg" alt="James Isaac" />
<figcaption>James Isaac</figcaption>
</figure>
<blockquote>
<p>
When I’m playing basketball, I forget everything around me. It’s
just me or me and the team. It’s a liberating feeling.
</p>
</blockquote>
<div class="additional-infos">
<dl class="info-list">
<dt>Gender</dt>
<dd>Male</dd>
<dt>Status</dt>
<dd>Married</dd>
<dt>Education</dt>
<dd>Dentistry</dd>
<dt>Occupation</dt>
<dd>Dentist</dd>
<dt>Location</dt>
<dd>Frankfurt</dd>
</dl>
<h3 >Bio</h3>
<p>
James loves watching basketball matches. If a match is broadcasted,
he rushes home after work to be there in time for the kickoff. He
always looks forward to weekends since he and his friends take the
time to meet up and play a couple of rounds of 3-on-3 street
basketball. He would love to play more during the week, but
unfortunately his friends are usually too tired in the evening. He
considered joining his local basketball community, but joining most
teams requires a membership, and he does not want to be the
"new one".
</p>
<h3 >Social Media & Communities</h3>
<ul>
<li>Tipico Sportwetten (Facebook)</li>
<li>/r NBA (Reddit)</li>
<li>Instagram</li>
</ul>
<h3 >Interests</h3>
<ul>
<li>Basketball</li>
<li>NBA</li>
<li>Health and Fitness</li>
<li>Gaming</li>
<li>Food</li>
<li>NBA2K</li>
<li>Movies</li>
</ul>
<h3 >Goals</h3>
<ul>
<li>More opportunities to play</li>
<li>Wants to improve his skills</li>
<li>Wants to get to know strangers first before talking to them</li>
<li>Wants to play normal 5v5 basketball matches</li>
</ul>
<h3 >Pains</h3>
<ul>
<li>His friends do not have time during the week</li>
<li>
Joining a group full of strangers without getting to know them
first is intimidating
</li>
<li>
Does not know enough people to play normal basketball matches
</li>
</ul>
<h3 >Motivations to do Sports</h3>
<dl class="info-list">
<dt>Health</dt>
<dd>70 %</dd>
<dt>Friends</dt>
<dd>75 %</dd>
<dt>Personal Interest</dt>
<dd>100 %</dd>
<dt>Skill Improvements</dt>
<dd>85 %</dd>
<dt>Looks</dt>
<dd>20 %</dd>
</dl>
<h3 >Personality</h3>
<dl class="info-list">
<dt>Introvert / Extrovert</dt>
<dd>7 / 3</dd>
<dt>Emotional / Rational</dt>
<dd>6 / 4</dd>
<dt>Passive / Active</dt>
<dd>4 / 6</dd>
<dt>Calculated / Spontaneous</dt>
<dd>8.5 / 1.5</dd>
<dt>Analog / Digital</dt>
<dd>4 / 6</dd>
</dl>
</div>
</li>
<li class="card">
<h2 id="laura-koch">Laura Koch</h2>
<p>Jogger</p>
<figure>
<img src="./images/laura-koch.jpg" alt="Laura Koch" />
<figcaption>Laura Koch</figcaption>
</figure>
<blockquote>
<p>
I love to do sports in my free time. But I feel lonely and want to
meet people who I can talk to on my walks.
</p>
</blockquote>
<div class="additional-infos">
<dl>
<dt>Gender</dt>
<dd>Female</dd>
<dt>Status</dt>
<dd>Married</dd>
<dt>Education</dt>
<dd>Marketing</dd>
<dt>Occupation</dt>
<dd>Social Media Manager</dd>
<dt>Location</dt>
<dd>Kiel</dd>
</dl>
</div>
</li>
<li class="card">
<h2 id="matthias-zweig">Matthias Zweig</h2>
<p>The hockey enthusiast</p>
<figure>
<img src="./images/matthias-zweig.jpg" alt="Matthias Zweig" />
<figcaption>Matthias Zweig</figcaption>
</figure>
<blockquote>
<p>
I am a long-time fan of my local hockey club. Now I would like to
play myself. But I don't dare sign up for a team because I think the
hurdles are too big.
</p>
</blockquote>
<div class="additional-infos">
<dl>
<dt>Gender</dt>
<dd>Male</dd>
<dt>Status</dt>
<dd>Single</dd>
<dt>Education</dt>
<dd>Gym</dd>
<dt>Occupation</dt>
<dd>Fitness coach</dd>
<dt>Location</dt>
<dd>Bonn</dd>
</dl>
</div>
</li>
<li class="card">
<h2 id="sandra-diedrich">Sandra Diedrich</h2>
<p>The longtime handball player</p>
<figure>
<img
src="./images/sandra-diedrich.jpg"
alt="Sandra Diedrich"
/>
<figcaption>Sandra Diedrich</figcaption>
</figure>
<blockquote>
<p>
Since I've been studying, I don't find the time to play in a club
any more. I think it would still be nice to play with friends from
time to time.
</p>
</blockquote>
<div class="additional-infos">
<dl>
<dt>Gender</dt>
<dd>Female</dd>
<dt>Status</dt>
<dd>De facto Relationship</dd>
<dt>Education</dt>
<dd>Medicine</dd>
<dt>Occupation</dt>
<dd>Graduate</dd>
<dt>Location</dt>
<dd>Duisburg</dd>
</dl>
</div>
</li>
</ul>
</body>
</html>