diff --git a/vizro-core/changelog.d/20230921_075648_petar_pejovic_enable_custom_actions_unofficially.md b/vizro-core/changelog.d/20230921_075648_petar_pejovic_enable_custom_actions_unofficially.md
new file mode 100644
index 000000000..ec3c663a6
--- /dev/null
+++ b/vizro-core/changelog.d/20230921_075648_petar_pejovic_enable_custom_actions_unofficially.md
@@ -0,0 +1,41 @@
+<!--
+A new scriv changelog fragment.
+
+Uncomment the section that is right (remove the HTML comment wrapper).
+-->
+
+<!--
+### Removed
+
+- A bullet item for the Removed category.
+
+-->
+
+### Added
+
+- Add the ability to use custom actions. Currently in beta, expect this to break at any time. ([#46](https://github.com/mckinsey/vizro/pull/46))
+
+<!--
+### Changed
+
+- A bullet item for the Changed category.
+
+-->
+<!--
+### Deprecated
+
+- A bullet item for the Deprecated category.
+
+-->
+<!--
+### Fixed
+
+- A bullet item for the Fixed category.
+
+-->
+<!--
+### Security
+
+- A bullet item for the Security category.
+
+-->
diff --git a/vizro-core/src/vizro/actions/_action_loop/_build_action_loop_callbacks.py b/vizro-core/src/vizro/actions/_action_loop/_build_action_loop_callbacks.py
index a4fef6c78..34d04a572 100644
--- a/vizro-core/src/vizro/actions/_action_loop/_build_action_loop_callbacks.py
+++ b/vizro-core/src/vizro/actions/_action_loop/_build_action_loop_callbacks.py
@@ -7,7 +7,6 @@
 from dash.exceptions import PreventUpdate
 
 from vizro._constants import ON_PAGE_LOAD_ACTION_PREFIX
-from vizro.actions import action_functions
 from vizro.actions._action_loop._action_loop_utils import (
     _get_actions_chains_on_registered_pages,
     _get_actions_on_registered_pages,
@@ -88,10 +87,12 @@ def gateway(*gateway_triggers: List[dcc.Store]) -> List[Optional[str]]:
         )
         logger.debug("=========== ACTION ===============")
         logger.debug(f"Triggered component: {triggered_actions_chains_ids[0]}.")
+
         final_action_sequence = [
-            {"Action ID": action.id, "Action name": action_functions[action.function._function]}
+            {"Action ID": action.id, "Action name": action.function._function.__name__}
             for action in model_manager[actions_chain_to_trigger].actions  # type: ignore[attr-defined]
         ]
+
         logger.debug(f"Actions to be executed as part of the triggered ActionsChain: {final_action_sequence}")
         return [action_dict["Action ID"] for action_dict in final_action_sequence]
 
diff --git a/vizro-core/src/vizro/models/_action/_action.py b/vizro-core/src/vizro/models/_action/_action.py
index 0bedbb8c6..0ac940867 100644
--- a/vizro-core/src/vizro/models/_action/_action.py
+++ b/vizro-core/src/vizro/models/_action/_action.py
@@ -5,7 +5,6 @@
 from pydantic import Field
 
 import vizro.actions
-from vizro.actions import action_functions
 from vizro.models import VizroBaseModel
 from vizro.models._models_utils import _log_call
 from vizro.models.types import CapturedCallable
@@ -62,7 +61,7 @@ def build(self):
 
         logger.debug(
             f"Creating Callback mapping for Action ID {self.id} with "
-            f"function name: {action_functions[self.function._function]}"
+            f"function name: {self.function._function.__name__}"
         )
         logger.debug("---------- INPUTS ----------")
         for name, object in callback_inputs.items():