diff --git a/README.md b/README.md
index 08055fc..fe5e028 100644
--- a/README.md
+++ b/README.md
@@ -7,7 +7,7 @@ A pandoc [markdown] reader plugin for [pelican]
 Requirements
 ------------
 
-  - [pandoc] in $PATH
+  - [pandoc], ideally in $PATH but this is not mandatory.
 
 
 Installation
@@ -37,6 +37,15 @@ PANDOC_EXTENSIONS parameter.
       '-citations'
     ]
 
+In case [pandoc] is not in $PATH it is possible to provide the full path:
+
+    PANDOC_EXEC = '/usr/local/bin/pandoc'
+
+This parameter can also be used to call a variant of [pandoc] such as [scholdoc]:
+
+    PANDOC_EXEC = 'scholdoc'
+
+
 Contributing
 ------------
 
@@ -50,3 +59,4 @@ Contributing
 [markdown]: http://daringfireball.net/projects/markdown/
 [pandoc]: http://johnmacfarlane.net/pandoc/
 [pelican]: http://getpelican.com
+[scholdoc]: http://scholdoc.scholarlymarkdown.com/
diff --git a/pandoc_reader.py b/pandoc_reader.py
index 87c7735..bcfc518 100644
--- a/pandoc_reader.py
+++ b/pandoc_reader.py
@@ -3,6 +3,7 @@
 from pelican.readers import BaseReader
 from pelican.utils import pelican_open
 
+
 class PandocReader(BaseReader):
     enabled = True
     file_extensions = ['md', 'markdown', 'mkd', 'mdown']
@@ -22,16 +23,17 @@ def read(self, filename):
                 break
 
         extra_args = self.settings.get('PANDOC_ARGS', [])
+        executable = self.settings.get('PANDOC_EXEC', 'pandoc')
         extensions = self.settings.get('PANDOC_EXTENSIONS', '')
         if isinstance(extensions, list):
             extensions = ''.join(extensions)
 
-        pandoc_cmd = ["pandoc", "--from=markdown" + extensions, "--to=html5"]
+        pandoc_cmd = [executable, "--from=markdown" + extensions, "--to=html5"]
         pandoc_cmd.extend(extra_args)
 
         proc = subprocess.Popen(pandoc_cmd,
-                                stdin = subprocess.PIPE,
-                                stdout = subprocess.PIPE)
+                                stdin=subprocess.PIPE,
+                                stdout=subprocess.PIPE)
 
         output = proc.communicate(content.encode('utf-8'))[0].decode('utf-8')
         status = proc.wait()
@@ -40,9 +42,11 @@ def read(self, filename):
 
         return output, metadata
 
+
 def add_reader(readers):
     for ext in PandocReader.file_extensions:
         readers.reader_classes[ext] = PandocReader
 
+
 def register():
     signals.readers_init.connect(add_reader)