From 56baec03f2d016d29900d4e70583813f0f516285 Mon Sep 17 00:00:00 2001
From: leya-595 <82251651+leya-595@users.noreply.github.com>
Date: Fri, 10 Nov 2023 16:08:27 -0500
Subject: [PATCH] Update AB_Testing.md
---
Topics/User_Experience/AB_Testing.md | 2 ++
1 file changed, 2 insertions(+)
diff --git a/Topics/User_Experience/AB_Testing.md b/Topics/User_Experience/AB_Testing.md
index 9d05a76db..e23fdf1e1 100644
--- a/Topics/User_Experience/AB_Testing.md
+++ b/Topics/User_Experience/AB_Testing.md
@@ -19,8 +19,10 @@ A/B testing is a research method used to compare two versions of a web page or m
## **Types of A/B Testing:**
**Split URL Testing:**
- Split URL testing is a variation of A/B testing where two different web page urls are used, rather than running the experiment on the same url. Used for testing completely new page designs.
+
**Multivariate Testing:**
- Multivariate testing tests various changes to different page elements simultaneously to analyze which combinations perform the best. Can be used to save time rather than performing multiple A/B experiments.
+
**Multi-Page Testing:**
- Multi-Page testing tests changes to an element on the web page over multiple pages within the website. Allows for a consistent set of pages when testing variation with control.