Help Entrepreneurs Learn the Ropes of Business

[korygorsky]

Premise

People want to start businesses but there's so much to learn about. Basically entrepreneurs need enough info to make them dangerous and then help finding resources to go deeper.

Idea

This app would be an intro to running a business.

A course but in a monthly subscription format - use it as long as you need.

It would basically give you enough info in the areas of Marketing, Sales, Accounting etc so that you can feel like you understand the breadth of running a business, even if you don't fully understand the depth of each.

It would be a mix of courses and tools.

Examples of one of the tools

Teach them about what a target market is and why its important to focus. Then use a tool to guide them through the process of understanding their market. Walk them through slicing down the broader market into segments.

Eg, you have 8 billion people in the world. First slice, we're going to only target Canada. Awesome, you just reduced the scope by 7.970 billion. Next... you have to own a car... awesome we're down to 10 million people. You also have to be over the age of 30 ... etc etc etc.

Get them to understand who to target through excercise.

Branding

• Thoughts on the name: Start That Business