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Developer Relations Strategy

Who we are

Personal Intros

List each person's personal intro. Optionally include everyone's user manuals (- these can also live elsewhere however).

Our place in the organization

Include the mindmap you created in step 1.

What we do

Mission Statement

Copy the mission statement into this document.

Themes for the coming year

Include information about your themes for the coming year. Include information about where you see yourself in the funnel.

Initiatives

Copy each initiative overview into this section.

Event Strategy [optional]

Outline which events you are attending and why. Include important decision criteria for sponsoring/attending events.

Initiative Goals

Copy shortened versions of the initiative overview into this section highlighting SMART goals and planned changes.

Metrics

Show how metrics have changed or list which metrics you will try to collect. Include the definition of vanity metrics and ensure readers are aware of them.

Conclusion

A short summary of what you hope to achieve in the coming year.

Appendix

Our History

Include the history of your company's DevRel team.

Product Analysis

Include segmentation exercises for your products.