diff --git a/.rspec b/.rspec
new file mode 100644
index 0000000..5f16476
--- /dev/null
+++ b/.rspec
@@ -0,0 +1,2 @@
+--color
+--format progress
diff --git a/.ruby-version b/.ruby-version
new file mode 100644
index 0000000..b6a70da
--- /dev/null
+++ b/.ruby-version
@@ -0,0 +1 @@
+1.9.3-p385
diff --git a/embedda.gemspec b/embedda.gemspec
new file mode 100644
index 0000000..5242988
--- /dev/null
+++ b/embedda.gemspec
@@ -0,0 +1,18 @@
+# -*- encoding: utf-8 -*-
+$:.push File.expand_path("../lib", __FILE__)
+
+Gem::Specification.new do |gem|
+  gem.name        = "embedda"
+  gem.version     = '0.0.1'
+  gem.authors     = ["Kasper Grubbe"]
+  gem.email       = ["kaspergrubbe@gmail.com"]
+  gem.homepage    = "http://github.com/kaspergrubbe/embedda"
+  gem.summary     = %q{Embed content strings in your strings, and turn it to embed HTML!}
+  gem.description = %q{Embed content strings in your strings, and turn it to embed HTML!}
+
+  gem.files         = `git ls-files`.split("\n")
+  gem.test_files    = `git ls-files -- {test,spec,features}/*`.split("\n")
+  gem.require_paths = ["lib"]
+
+  #gem.add_runtime_dependency 'bundler'
+end
diff --git a/lib/embedda.rb b/lib/embedda.rb
new file mode 100644
index 0000000..6b793b8
--- /dev/null
+++ b/lib/embedda.rb
@@ -0,0 +1,27 @@
+class String
+  def embedda
+    youtube_replace!
+    vimeo_replace!
+  end
+
+ private
+  def youtube_replace!
+    self.gsub(/[http|https]+:\/\/(?:www\.)?youtube\.com\/watch\?v=([a-zA-Z0-9\-\_]+)\S*/, youtube_player("\\1"))
+    self.gsub(/<a[^>]*?youtube\.com\/watch\?sv=([a-zA-Z0-9\-\_]+).*?<\/a>/, youtube_player("\\1"))
+  end
+  def youtube_player(token)
+    return <<-END
+<iframe width="560" height="315" src="http://www.youtube.com/embed/#{token}" frameborder="0" allowfullscreen></iframe>
+    END
+  end
+
+  def vimeo_replace!
+    self.gsub(/[http|https]+:\/\/(?:www\.)?vimeo\.com\/(\d+)\S*/, vimeo_player("\\1"))
+    self.gsub(/<a[^>]*?vimeo\.com\/(\d+).*?<\/a>/, vimeo_player("\\1"))
+  end
+  def vimeo_player(token)
+    return <<-END
+<iframe src="http://player.vimeo.com/video/#{token}" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
+    END
+  end
+end
\ No newline at end of file