diff --git a/package-lock.json b/package-lock.json
index ee4fe16..2922e23 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -12,6 +12,7 @@
         "app-root-path": "^3.0.0",
         "axios": "^0.26.1",
         "bcryptjs": "^2.4.3",
+        "cheerio": "^1.0.0-rc.10",
         "dotenv": "^10.0.0",
         "express": "^4.17.1",
         "helmet": "^5.0.2",
@@ -554,6 +555,11 @@
         "node": ">= 0.8"
       }
     },
+    "node_modules/boolbase": {
+      "version": "1.0.0",
+      "resolved": "https://registry.npmjs.org/boolbase/-/boolbase-1.0.0.tgz",
+      "integrity": "sha1-aN/1++YMUes3cl6p4+0xDcwed24="
+    },
     "node_modules/brace-expansion": {
       "version": "1.1.11",
       "resolved": "https://registry.npmjs.org/brace-expansion/-/brace-expansion-1.1.11.tgz",
@@ -653,6 +659,41 @@
         "url": "https://github.com/chalk/chalk?sponsor=1"
       }
     },
+    "node_modules/cheerio": {
+      "version": "1.0.0-rc.10",
+      "resolved": "https://registry.npmjs.org/cheerio/-/cheerio-1.0.0-rc.10.tgz",
+      "integrity": "sha512-g0J0q/O6mW8z5zxQ3A8E8J1hUgp4SMOvEoW/x84OwyHKe/Zccz83PVT4y5Crcr530FV6NgmKI1qvGTKVl9XXVw==",
+      "dependencies": {
+        "cheerio-select": "^1.5.0",
+        "dom-serializer": "^1.3.2",
+        "domhandler": "^4.2.0",
+        "htmlparser2": "^6.1.0",
+        "parse5": "^6.0.1",
+        "parse5-htmlparser2-tree-adapter": "^6.0.1",
+        "tslib": "^2.2.0"
+      },
+      "engines": {
+        "node": ">= 6"
+      },
+      "funding": {
+        "url": "https://github.com/cheeriojs/cheerio?sponsor=1"
+      }
+    },
+    "node_modules/cheerio-select": {
+      "version": "1.6.0",
+      "resolved": "https://registry.npmjs.org/cheerio-select/-/cheerio-select-1.6.0.tgz",
+      "integrity": "sha512-eq0GdBvxVFbqWgmCm7M3XGs1I8oLy/nExUnh6oLqmBditPO9AqQJrkslDpMun/hZ0yyTs8L0m85OHp4ho6Qm9g==",
+      "dependencies": {
+        "css-select": "^4.3.0",
+        "css-what": "^6.0.1",
+        "domelementtype": "^2.2.0",
+        "domhandler": "^4.3.1",
+        "domutils": "^2.8.0"
+      },
+      "funding": {
+        "url": "https://github.com/sponsors/fb55"
+      }
+    },
     "node_modules/chrome-trace-event": {
       "version": "1.0.3",
       "resolved": "https://registry.npmjs.org/chrome-trace-event/-/chrome-trace-event-1.0.3.tgz",
@@ -811,6 +852,32 @@
         "node": ">= 8"
       }
     },
+    "node_modules/css-select": {
+      "version": "4.3.0",
+      "resolved": "https://registry.npmjs.org/css-select/-/css-select-4.3.0.tgz",
+      "integrity": "sha512-wPpOYtnsVontu2mODhA19JrqWxNsfdatRKd64kmpRbQgh1KtItko5sTnEpPdpSaJszTOhEMlF/RPz28qj4HqhQ==",
+      "dependencies": {
+        "boolbase": "^1.0.0",
+        "css-what": "^6.0.1",
+        "domhandler": "^4.3.1",
+        "domutils": "^2.8.0",
+        "nth-check": "^2.0.1"
+      },
+      "funding": {
+        "url": "https://github.com/sponsors/fb55"
+      }
+    },
+    "node_modules/css-what": {
+      "version": "6.1.0",
+      "resolved": "https://registry.npmjs.org/css-what/-/css-what-6.1.0.tgz",
+      "integrity": "sha512-HTUrgRJ7r4dsZKU6GjmpfRK1O76h97Z8MfS1G0FozR+oF2kG6Vfe8JE6zwrkbxigziPHinCJ+gCPjA9EaBDtRw==",
+      "engines": {
+        "node": ">= 6"
+      },
+      "funding": {
+        "url": "https://github.com/sponsors/fb55"
+      }
+    },
     "node_modules/debug": {
       "version": "2.6.9",
       "resolved": "https://registry.npmjs.org/debug/-/debug-2.6.9.tgz",
@@ -869,6 +936,57 @@
         "node": ">=6.0.0"
       }
     },
+    "node_modules/dom-serializer": {
+      "version": "1.3.2",
+      "resolved": "https://registry.npmjs.org/dom-serializer/-/dom-serializer-1.3.2.tgz",
+      "integrity": "sha512-5c54Bk5Dw4qAxNOI1pFEizPSjVsx5+bpJKmL2kPn8JhBUq2q09tTCa3mjijun2NfK78NMouDYNMBkOrPZiS+ig==",
+      "dependencies": {
+        "domelementtype": "^2.0.1",
+        "domhandler": "^4.2.0",
+        "entities": "^2.0.0"
+      },
+      "funding": {
+        "url": "https://github.com/cheeriojs/dom-serializer?sponsor=1"
+      }
+    },
+    "node_modules/domelementtype": {
+      "version": "2.3.0",
+      "resolved": "https://registry.npmjs.org/domelementtype/-/domelementtype-2.3.0.tgz",
+      "integrity": "sha512-OLETBj6w0OsagBwdXnPdN0cnMfF9opN69co+7ZrbfPGrdpPVNBUj02spi6B1N7wChLQiPn4CSH/zJvXw56gmHw==",
+      "funding": [
+        {
+          "type": "github",
+          "url": "https://github.com/sponsors/fb55"
+        }
+      ]
+    },
+    "node_modules/domhandler": {
+      "version": "4.3.1",
+      "resolved": "https://registry.npmjs.org/domhandler/-/domhandler-4.3.1.tgz",
+      "integrity": "sha512-GrwoxYN+uWlzO8uhUXRl0P+kHE4GtVPfYzVLcUxPL7KNdHKj66vvlhiweIHqYYXWlw+T8iLMp42Lm67ghw4WMQ==",
+      "dependencies": {
+        "domelementtype": "^2.2.0"
+      },
+      "engines": {
+        "node": ">= 4"
+      },
+      "funding": {
+        "url": "https://github.com/fb55/domhandler?sponsor=1"
+      }
+    },
+    "node_modules/domutils": {
+      "version": "2.8.0",
+      "resolved": "https://registry.npmjs.org/domutils/-/domutils-2.8.0.tgz",
+      "integrity": "sha512-w96Cjofp72M5IIhpjgobBimYEfoPjx1Vx0BSX9P30WBdZW2WIKU0T1Bd0kz2eNZ9ikjKgHbEyKx8BB6H1L3h3A==",
+      "dependencies": {
+        "dom-serializer": "^1.0.1",
+        "domelementtype": "^2.2.0",
+        "domhandler": "^4.2.0"
+      },
+      "funding": {
+        "url": "https://github.com/fb55/domutils?sponsor=1"
+      }
+    },
     "node_modules/dotenv": {
       "version": "10.0.0",
       "resolved": "https://registry.npmjs.org/dotenv/-/dotenv-10.0.0.tgz",
@@ -922,6 +1040,14 @@
         "node": ">=10.13.0"
       }
     },
+    "node_modules/entities": {
+      "version": "2.2.0",
+      "resolved": "https://registry.npmjs.org/entities/-/entities-2.2.0.tgz",
+      "integrity": "sha512-p92if5Nz619I0w+akJrLZH0MX0Pb5DX39XOwQTtXSdQQOaYH03S1uIQp4mhOZtAXrxq4ViO67YTiLBo2638o9A==",
+      "funding": {
+        "url": "https://github.com/fb55/entities?sponsor=1"
+      }
+    },
     "node_modules/envinfo": {
       "version": "7.8.1",
       "resolved": "https://registry.npmjs.org/envinfo/-/envinfo-7.8.1.tgz",
@@ -1575,6 +1701,24 @@
         "node": ">=0.10.0"
       }
     },
+    "node_modules/htmlparser2": {
+      "version": "6.1.0",
+      "resolved": "https://registry.npmjs.org/htmlparser2/-/htmlparser2-6.1.0.tgz",
+      "integrity": "sha512-gyyPk6rgonLFEDGoeRgQNaEUvdJ4ktTmmUh/h2t7s+M8oPpIPxgNACWa+6ESR57kXstwqPiCut0V8NRpcwgU7A==",
+      "funding": [
+        "https://github.com/fb55/htmlparser2?sponsor=1",
+        {
+          "type": "github",
+          "url": "https://github.com/sponsors/fb55"
+        }
+      ],
+      "dependencies": {
+        "domelementtype": "^2.0.1",
+        "domhandler": "^4.0.0",
+        "domutils": "^2.5.2",
+        "entities": "^2.0.0"
+      }
+    },
     "node_modules/http-errors": {
       "version": "1.8.1",
       "resolved": "https://registry.npmjs.org/http-errors/-/http-errors-1.8.1.tgz",
@@ -2251,6 +2395,17 @@
         "node": ">=8"
       }
     },
+    "node_modules/nth-check": {
+      "version": "2.0.1",
+      "resolved": "https://registry.npmjs.org/nth-check/-/nth-check-2.0.1.tgz",
+      "integrity": "sha512-it1vE95zF6dTT9lBsYbxvqh0Soy4SPowchj0UBGj/V6cTPnXXtQOPUbhZ6CmGzAD/rW22LQK6E96pcdJXk4A4w==",
+      "dependencies": {
+        "boolbase": "^1.0.0"
+      },
+      "funding": {
+        "url": "https://github.com/fb55/nth-check?sponsor=1"
+      }
+    },
     "node_modules/object-hash": {
       "version": "2.2.0",
       "resolved": "https://registry.npmjs.org/object-hash/-/object-hash-2.2.0.tgz",
@@ -2383,6 +2538,19 @@
         "node": ">=6"
       }
     },
+    "node_modules/parse5": {
+      "version": "6.0.1",
+      "resolved": "https://registry.npmjs.org/parse5/-/parse5-6.0.1.tgz",
+      "integrity": "sha512-Ofn/CTFzRGTTxwpNEs9PP93gXShHcTq255nzRYSKe8AkVpZY7e1fpmTfOyoIvjP5HG7Z2ZM7VS9PPhQGW2pOpw=="
+    },
+    "node_modules/parse5-htmlparser2-tree-adapter": {
+      "version": "6.0.1",
+      "resolved": "https://registry.npmjs.org/parse5-htmlparser2-tree-adapter/-/parse5-htmlparser2-tree-adapter-6.0.1.tgz",
+      "integrity": "sha512-qPuWvbLgvDGilKc5BoicRovlT4MtYT6JfJyBOMDsKoiT+GiuP5qyrPCnR9HcPECIJJmZh5jRndyNThnhhb/vlA==",
+      "dependencies": {
+        "parse5": "^6.0.1"
+      }
+    },
     "node_modules/parseurl": {
       "version": "1.3.3",
       "resolved": "https://registry.npmjs.org/parseurl/-/parseurl-1.3.3.tgz",
@@ -3099,6 +3267,11 @@
       "resolved": "https://registry.npmjs.org/triple-beam/-/triple-beam-1.3.0.tgz",
       "integrity": "sha512-XrHUvV5HpdLmIj4uVMxHggLbFSZYIn7HEWsqePZcI50pco+MPqJ50wMGY794X7AOOhxOBAjbkqfAbEe/QMp2Lw=="
     },
+    "node_modules/tslib": {
+      "version": "2.3.1",
+      "resolved": "https://registry.npmjs.org/tslib/-/tslib-2.3.1.tgz",
+      "integrity": "sha512-77EbyPPpMz+FRFRuAFlWMtmgUWGe9UOG2Z25NqCwiIjRhOf5iKGuzSe5P2w1laq+FkRy4p+PCuVkJSGkzTEKVw=="
+    },
     "node_modules/type-check": {
       "version": "0.4.0",
       "resolved": "https://registry.npmjs.org/type-check/-/type-check-0.4.0.tgz",
@@ -3880,6 +4053,11 @@
         "type-is": "~1.6.18"
       }
     },
+    "boolbase": {
+      "version": "1.0.0",
+      "resolved": "https://registry.npmjs.org/boolbase/-/boolbase-1.0.0.tgz",
+      "integrity": "sha1-aN/1++YMUes3cl6p4+0xDcwed24="
+    },
     "brace-expansion": {
       "version": "1.1.11",
       "resolved": "https://registry.npmjs.org/brace-expansion/-/brace-expansion-1.1.11.tgz",
@@ -3950,6 +4128,32 @@
         "supports-color": "^7.1.0"
       }
     },
+    "cheerio": {
+      "version": "1.0.0-rc.10",
+      "resolved": "https://registry.npmjs.org/cheerio/-/cheerio-1.0.0-rc.10.tgz",
+      "integrity": "sha512-g0J0q/O6mW8z5zxQ3A8E8J1hUgp4SMOvEoW/x84OwyHKe/Zccz83PVT4y5Crcr530FV6NgmKI1qvGTKVl9XXVw==",
+      "requires": {
+        "cheerio-select": "^1.5.0",
+        "dom-serializer": "^1.3.2",
+        "domhandler": "^4.2.0",
+        "htmlparser2": "^6.1.0",
+        "parse5": "^6.0.1",
+        "parse5-htmlparser2-tree-adapter": "^6.0.1",
+        "tslib": "^2.2.0"
+      }
+    },
+    "cheerio-select": {
+      "version": "1.6.0",
+      "resolved": "https://registry.npmjs.org/cheerio-select/-/cheerio-select-1.6.0.tgz",
+      "integrity": "sha512-eq0GdBvxVFbqWgmCm7M3XGs1I8oLy/nExUnh6oLqmBditPO9AqQJrkslDpMun/hZ0yyTs8L0m85OHp4ho6Qm9g==",
+      "requires": {
+        "css-select": "^4.3.0",
+        "css-what": "^6.0.1",
+        "domelementtype": "^2.2.0",
+        "domhandler": "^4.3.1",
+        "domutils": "^2.8.0"
+      }
+    },
     "chrome-trace-event": {
       "version": "1.0.3",
       "resolved": "https://registry.npmjs.org/chrome-trace-event/-/chrome-trace-event-1.0.3.tgz",
@@ -4083,6 +4287,23 @@
         "which": "^2.0.1"
       }
     },
+    "css-select": {
+      "version": "4.3.0",
+      "resolved": "https://registry.npmjs.org/css-select/-/css-select-4.3.0.tgz",
+      "integrity": "sha512-wPpOYtnsVontu2mODhA19JrqWxNsfdatRKd64kmpRbQgh1KtItko5sTnEpPdpSaJszTOhEMlF/RPz28qj4HqhQ==",
+      "requires": {
+        "boolbase": "^1.0.0",
+        "css-what": "^6.0.1",
+        "domhandler": "^4.3.1",
+        "domutils": "^2.8.0",
+        "nth-check": "^2.0.1"
+      }
+    },
+    "css-what": {
+      "version": "6.1.0",
+      "resolved": "https://registry.npmjs.org/css-what/-/css-what-6.1.0.tgz",
+      "integrity": "sha512-HTUrgRJ7r4dsZKU6GjmpfRK1O76h97Z8MfS1G0FozR+oF2kG6Vfe8JE6zwrkbxigziPHinCJ+gCPjA9EaBDtRw=="
+    },
     "debug": {
       "version": "2.6.9",
       "resolved": "https://registry.npmjs.org/debug/-/debug-2.6.9.tgz",
@@ -4129,6 +4350,39 @@
         "esutils": "^2.0.2"
       }
     },
+    "dom-serializer": {
+      "version": "1.3.2",
+      "resolved": "https://registry.npmjs.org/dom-serializer/-/dom-serializer-1.3.2.tgz",
+      "integrity": "sha512-5c54Bk5Dw4qAxNOI1pFEizPSjVsx5+bpJKmL2kPn8JhBUq2q09tTCa3mjijun2NfK78NMouDYNMBkOrPZiS+ig==",
+      "requires": {
+        "domelementtype": "^2.0.1",
+        "domhandler": "^4.2.0",
+        "entities": "^2.0.0"
+      }
+    },
+    "domelementtype": {
+      "version": "2.3.0",
+      "resolved": "https://registry.npmjs.org/domelementtype/-/domelementtype-2.3.0.tgz",
+      "integrity": "sha512-OLETBj6w0OsagBwdXnPdN0cnMfF9opN69co+7ZrbfPGrdpPVNBUj02spi6B1N7wChLQiPn4CSH/zJvXw56gmHw=="
+    },
+    "domhandler": {
+      "version": "4.3.1",
+      "resolved": "https://registry.npmjs.org/domhandler/-/domhandler-4.3.1.tgz",
+      "integrity": "sha512-GrwoxYN+uWlzO8uhUXRl0P+kHE4GtVPfYzVLcUxPL7KNdHKj66vvlhiweIHqYYXWlw+T8iLMp42Lm67ghw4WMQ==",
+      "requires": {
+        "domelementtype": "^2.2.0"
+      }
+    },
+    "domutils": {
+      "version": "2.8.0",
+      "resolved": "https://registry.npmjs.org/domutils/-/domutils-2.8.0.tgz",
+      "integrity": "sha512-w96Cjofp72M5IIhpjgobBimYEfoPjx1Vx0BSX9P30WBdZW2WIKU0T1Bd0kz2eNZ9ikjKgHbEyKx8BB6H1L3h3A==",
+      "requires": {
+        "dom-serializer": "^1.0.1",
+        "domelementtype": "^2.2.0",
+        "domhandler": "^4.2.0"
+      }
+    },
     "dotenv": {
       "version": "10.0.0",
       "resolved": "https://registry.npmjs.org/dotenv/-/dotenv-10.0.0.tgz",
@@ -4173,6 +4427,11 @@
         "tapable": "^2.2.0"
       }
     },
+    "entities": {
+      "version": "2.2.0",
+      "resolved": "https://registry.npmjs.org/entities/-/entities-2.2.0.tgz",
+      "integrity": "sha512-p92if5Nz619I0w+akJrLZH0MX0Pb5DX39XOwQTtXSdQQOaYH03S1uIQp4mhOZtAXrxq4ViO67YTiLBo2638o9A=="
+    },
     "envinfo": {
       "version": "7.8.1",
       "resolved": "https://registry.npmjs.org/envinfo/-/envinfo-7.8.1.tgz",
@@ -4654,6 +4913,17 @@
         "type-is": "^1.6.12"
       }
     },
+    "htmlparser2": {
+      "version": "6.1.0",
+      "resolved": "https://registry.npmjs.org/htmlparser2/-/htmlparser2-6.1.0.tgz",
+      "integrity": "sha512-gyyPk6rgonLFEDGoeRgQNaEUvdJ4ktTmmUh/h2t7s+M8oPpIPxgNACWa+6ESR57kXstwqPiCut0V8NRpcwgU7A==",
+      "requires": {
+        "domelementtype": "^2.0.1",
+        "domhandler": "^4.0.0",
+        "domutils": "^2.5.2",
+        "entities": "^2.0.0"
+      }
+    },
     "http-errors": {
       "version": "1.8.1",
       "resolved": "https://registry.npmjs.org/http-errors/-/http-errors-1.8.1.tgz",
@@ -5197,6 +5467,14 @@
         "path-key": "^3.0.0"
       }
     },
+    "nth-check": {
+      "version": "2.0.1",
+      "resolved": "https://registry.npmjs.org/nth-check/-/nth-check-2.0.1.tgz",
+      "integrity": "sha512-it1vE95zF6dTT9lBsYbxvqh0Soy4SPowchj0UBGj/V6cTPnXXtQOPUbhZ6CmGzAD/rW22LQK6E96pcdJXk4A4w==",
+      "requires": {
+        "boolbase": "^1.0.0"
+      }
+    },
     "object-hash": {
       "version": "2.2.0",
       "resolved": "https://registry.npmjs.org/object-hash/-/object-hash-2.2.0.tgz",
@@ -5295,6 +5573,19 @@
         "callsites": "^3.0.0"
       }
     },
+    "parse5": {
+      "version": "6.0.1",
+      "resolved": "https://registry.npmjs.org/parse5/-/parse5-6.0.1.tgz",
+      "integrity": "sha512-Ofn/CTFzRGTTxwpNEs9PP93gXShHcTq255nzRYSKe8AkVpZY7e1fpmTfOyoIvjP5HG7Z2ZM7VS9PPhQGW2pOpw=="
+    },
+    "parse5-htmlparser2-tree-adapter": {
+      "version": "6.0.1",
+      "resolved": "https://registry.npmjs.org/parse5-htmlparser2-tree-adapter/-/parse5-htmlparser2-tree-adapter-6.0.1.tgz",
+      "integrity": "sha512-qPuWvbLgvDGilKc5BoicRovlT4MtYT6JfJyBOMDsKoiT+GiuP5qyrPCnR9HcPECIJJmZh5jRndyNThnhhb/vlA==",
+      "requires": {
+        "parse5": "^6.0.1"
+      }
+    },
     "parseurl": {
       "version": "1.3.3",
       "resolved": "https://registry.npmjs.org/parseurl/-/parseurl-1.3.3.tgz",
@@ -5803,6 +6094,11 @@
       "resolved": "https://registry.npmjs.org/triple-beam/-/triple-beam-1.3.0.tgz",
       "integrity": "sha512-XrHUvV5HpdLmIj4uVMxHggLbFSZYIn7HEWsqePZcI50pco+MPqJ50wMGY794X7AOOhxOBAjbkqfAbEe/QMp2Lw=="
     },
+    "tslib": {
+      "version": "2.3.1",
+      "resolved": "https://registry.npmjs.org/tslib/-/tslib-2.3.1.tgz",
+      "integrity": "sha512-77EbyPPpMz+FRFRuAFlWMtmgUWGe9UOG2Z25NqCwiIjRhOf5iKGuzSe5P2w1laq+FkRy4p+PCuVkJSGkzTEKVw=="
+    },
     "type-check": {
       "version": "0.4.0",
       "resolved": "https://registry.npmjs.org/type-check/-/type-check-0.4.0.tgz",
diff --git a/package.json b/package.json
index 17b3fd3..2c61061 100644
--- a/package.json
+++ b/package.json
@@ -23,6 +23,7 @@
     "app-root-path": "^3.0.0",
     "axios": "^0.26.1",
     "bcryptjs": "^2.4.3",
+    "cheerio": "^1.0.0-rc.10",
     "dotenv": "^10.0.0",
     "express": "^4.17.1",
     "helmet": "^5.0.2",
diff --git a/src/controllers/itemController.js b/src/controllers/itemController.js
index 05889cb..d52850d 100644
--- a/src/controllers/itemController.js
+++ b/src/controllers/itemController.js
@@ -1,3 +1,4 @@
+const { onBindParsingType } = require('../lib/parser');
 const Items = require('../models/item');
 const Noti = require('../models/noti');
 const { BadRequest } = require('../utils/errors');
@@ -136,4 +137,22 @@ module.exports = {
       next(err);
     }
   },
+  parseItemInfo: async function (req, res, next) {
+    try {
+      if (!req.query.site) {
+        throw new BadRequest(ErrorMessage.BadRequestMeg);
+      }
+      onBindParsingType(req.query.site)
+        .then((itemInfo) => {
+          res.status(StatusCode.OK).json({
+            success: true,
+            message: SuccessMessage.itemParse,
+            data: { itemInfo },
+          });
+        })
+        .catch((parserFailError) => next(parserFailError));
+    } catch (err) {
+      next(err);
+    }
+  },
 };
diff --git a/src/lib/parser.js b/src/lib/parser.js
new file mode 100644
index 0000000..a20c5d7
--- /dev/null
+++ b/src/lib/parser.js
@@ -0,0 +1,84 @@
+const axios = require('axios');
+const cheerio = require('cheerio');
+const { NotFound } = require('../utils/errors');
+const { ErrorMessage } = require('../utils/response');
+
+let itemInfo;
+
+const getHtml = async (url) => {
+  try {
+    return await axios.get(url);
+  } catch (err) {
+    throw new NotFound(ErrorMessage.itemParseFail);
+  }
+};
+
+const onBindParsingType = async (url) => {
+  const site = String(url); // startsWith쓰려고 String으로 형변환 url은 Any 데이터 타입이므로
+  return await parsingForGeneral(url);
+  //   switch (site) {
+  //     case site.startsWith('https://store.musinsa.com/') ||
+  //       site.startsWith('https://musinsaapp.page.link/'):
+  //       return await parsingForMusinsa(site);
+  //     case site.startsWith('https://m.wconcept.co.kr/'):
+  //       return await parsingForWconcept(site);
+  //     case site.startsWith('https://m.smartstore.naver.com/'):
+  //       return await parsingForNaverStore(site);
+  //     case site.startsWith('https://www.cosstores.com/'):
+  //       return await parsingForCos(site);
+  //     default:
+  //       return await parsingForGeneral(site);
+  //   }
+};
+
+const parsingForGeneral = async (url) => {
+  itemInfo = { itemName: '', itemImage: '', itemPrice: '' }; // 초기화
+  await getHtml(url).then((html) => {
+    if (html.status == 200) {
+      const $ = cheerio.load(html.data);
+      $('meta').each((_, el) => {
+        const key = $(el).attr('property')?.split(':')[1]; // split(':')[1]는 og 뒤 title / description 등 ...
+        if (key) {
+          const value = $(el).attr('content');
+          switch (key) {
+            case 'title':
+              itemInfo.itemName = value;
+              break;
+            case 'image':
+              if (itemInfo.itemImage == '') {
+                itemInfo.itemImage = value;
+              }
+              break;
+            case 'price':
+            case 'Price':
+              if (itemInfo.itemPrice == '') {
+                itemInfo.itemPrice = value;
+              }
+              break;
+          }
+        }
+      });
+    }
+  });
+  console.log(itemInfo);
+  return itemInfo;
+};
+
+// TODO 구현 예정
+// const parsingForMusinsa = async (url) => {
+//   return itemInfo;
+// };
+
+// const parsingForWconcept = async (url) => {
+//   return itemInfo;
+// };
+
+// const parsingForNaverStore = async (url) => {
+//   return itemInfo;
+// };
+
+// const parsingForCos = async (url) => {
+//   return itemInfo;
+// };
+
+module.exports = { onBindParsingType };
diff --git a/src/routes/itemRoutes.js b/src/routes/itemRoutes.js
index 8ee9403..9473b8a 100644
--- a/src/routes/itemRoutes.js
+++ b/src/routes/itemRoutes.js
@@ -6,6 +6,7 @@ const router = new express.Router();
 router.post('/', verifyToken, itemController.insertItemInfo);
 router.get('/', verifyToken, itemController.selectItemInfo);
 router.get('/latest', verifyToken, itemController.selectItemLatest);
+router.get('/parse', itemController.parseItemInfo);
 router.put('/:item_id', verifyToken, itemController.updateItemInfo);
 router.put(
   '/:item_id/folder/:folder_id',
diff --git a/src/utils/response.js b/src/utils/response.js
index 189d294..2db192f 100644
--- a/src/utils/response.js
+++ b/src/utils/response.js
@@ -10,6 +10,7 @@ const StatusCode = {
 
 const SuccessMessage = {
   /* 아이템 및 알림*/
+  itemParse: '아이템 파싱 성공',
   itemInsert: '아이템 추가 성공',
   itemUpdate: '아이템 수정 성공',
   itemAndNotiDelete: '해당 아이템 및 알림 삭제 성공',
@@ -54,6 +55,7 @@ const SuccessMessage = {
 
 const ErrorMessage = {
   /* 아이템*/
+  itemParseFail: '아이템 파싱 실패',
   itemNameMiss: '아이템 이름 누락',
   itemUpdateError: '수정된 아이템 없음',
   itemInsertError: '추가된 아이템 없음',