diff --git a/umpexample/app/src/main/java/com/google/ads/interactivemedia/v3/samples/umpimaapp/ConsentManager.java b/umpexample/app/src/main/java/com/google/ads/interactivemedia/v3/samples/umpimaapp/ConsentManager.java
index 8e2b412..5536c79 100644
--- a/umpexample/app/src/main/java/com/google/ads/interactivemedia/v3/samples/umpimaapp/ConsentManager.java
+++ b/umpexample/app/src/main/java/com/google/ads/interactivemedia/v3/samples/umpimaapp/ConsentManager.java
@@ -37,8 +37,8 @@ public boolean canRequestAds() {
   }
 
   // [START is_privacy_options_required]
-  /** Helper function to determine if GDPR consent messages are required. */
-  public boolean areGDPRConsentMessagesRequired() {
+  /** Helper function to determine if consent messages are required. */
+  public boolean isPrivacyOptionsRequired() {
     return consentInformation.getPrivacyOptionsRequirementStatus()
         == PrivacyOptionsRequirementStatus.REQUIRED;
   }
diff --git a/umpexample/app/src/main/java/com/google/ads/interactivemedia/v3/samples/umpimaapp/MyActivity.java b/umpexample/app/src/main/java/com/google/ads/interactivemedia/v3/samples/umpimaapp/MyActivity.java
index ff8511e..7008c8c 100644
--- a/umpexample/app/src/main/java/com/google/ads/interactivemedia/v3/samples/umpimaapp/MyActivity.java
+++ b/umpexample/app/src/main/java/com/google/ads/interactivemedia/v3/samples/umpimaapp/MyActivity.java
@@ -105,12 +105,18 @@ protected void onCreate(Bundle savedInstanceState) {
           // [START add_privacy_options]
           // Check ConsentInformation.getPrivacyOptionsRequirementStatus() to see the button should
           // be shown or hidden.
-          if (consentManager.areGDPRConsentMessagesRequired()) {
+          if (consentManager.isPrivacyOptionsRequired()) {
             privacyButton.setVisibility(View.VISIBLE);
           }
           // [END add_privacy_options]
           // [END_EXCLUDE]
         });
+
+    // To better handle latency, this sample attempts to load ads using consent
+    // obtained in the previous session.
+    if (consentManager.canRequestAds()) {
+      initializeImaSdk();
+    }
     // [END can_request_ads]
 
     privacyButton.setOnClickListener(