diff --git a/.buildkite/docker-image.yml b/.buildkite/docker-image.yml
index a6a1a239c4..9e8eededf8 100644
--- a/.buildkite/docker-image.yml
+++ b/.buildkite/docker-image.yml
@@ -20,11 +20,10 @@ steps:
         .
   - wait
   - label: "🚀 Build & publish the release image to Docker Hub"
-    if: build.branch == "main"
+    if: build.tag =~ /@core\/sync-service@/
     command:
       - export ELECTRIC_IMAGE_NAME="${DOCKERHUB_REPO}/${IMAGE_NAME}"
       - cd ./packages/sync-service
-      - git fetch --tags
       - export ELECTRIC_VERSION=$(jq '.version' -r package.json)
       - docker buildx build --platform linux/arm64/v8,linux/amd64 --push
         --build-arg ELECTRIC_VERSION=$${ELECTRIC_VERSION}