content-optin.php

<?php
// Custom Fields
$optin_text				= get_post_meta( 7, 'optin_text', true );
$optin_button_text		= get_post_meta( 7, 'optin_button_text', true );	
?>

<!-- OPT IN SECTION
================================================== -->
<section id="optin">
	<div class="container">
		<div class="row">
			
			<div class="col-sm-8">
				<p class="lead"><?php echo $optin_text; ?></p>
			</div><!-- col -->
			
			<div class="col-sm-4">
				<button class="btn btn-success btn-lg btn-block" data-toggle="modal" data-target="#myModal">
					<?php echo $optin_button_text; ?>
				</button>
			</div><!-- col -->
			
		</div><!-- row -->
	</div><!-- container -->
</section><!-- optin -->