diff --git a/buildResources/scripts/tracking.nsh b/buildResources/scripts/tracking.nsh
new file mode 100644
index 0000000..369e547
--- /dev/null
+++ b/buildResources/scripts/tracking.nsh
@@ -0,0 +1,119 @@
+# Tracking Functions
+!ifndef TRACKING_NSH
+!define TRACKING_NSH
+
+# Get Segment Write Key from environment during build
+!define SEGMENT_WRITE_KEY "4gsiGKen1LyWATLxpZpsGI9iGYyAEBAF"
+
+# Registry keys
+!define TRACKING_REG_KEY "Software\Decentraland\Launcher\Analytics"
+!define ANONYMOUS_ID_REG_NAME "AnonymousId"
+
+# Function to get or create anonymous ID
+Function GetAnonymousId
+    Push $R0
+    Push $R1
+    
+    # Try to read from registry first
+    ReadRegStr $R0 HKCU "${TRACKING_REG_KEY}" "${ANONYMOUS_ID_REG_NAME}"
+    StrCmp $R0 "" 0 read_success
+    
+    # If not found, generate new UUID and store it
+    nsExec::ExecToStack 'powershell -Command "[guid]::NewGuid().ToString()"'
+    Pop $0  # Return value
+    Pop $R0 # UUID string
+    
+    # Create registry key and store UUID
+    CreateDirectory "$LOCALAPPDATA\Decentraland\Launcher"
+    WriteRegStr HKCU "${TRACKING_REG_KEY}" "${ANONYMOUS_ID_REG_NAME}" "$R0"
+    Goto done
+    
+read_success:
+done:
+    Pop $R1
+    Exch $R0 # Return UUID on stack
+FunctionEnd
+
+Function IdentifyUser
+    Push $R1
+    Push $R2
+    Push $R3
+    
+    # Get or create anonymous ID
+    Call GetAnonymousId
+    Pop $R1
+    
+    # Use build-time Segment Write Key
+    StrCpy $R2 "${SEGMENT_WRITE_KEY}"
+    
+    # Get app version from env or fallback
+    ReadEnvStr $R3 "APP_VERSION"
+    StrCmp $R3 "" 0 +2
+    StrCpy $R3 "unknown"
+    
+    # Use PowerShell to make the HTTP request
+    nsExec::ExecToStack 'powershell -Command "Invoke-RestMethod -Uri https://api.segment.io/v1/identify -Method Post -ContentType application/json -Body (@{\"writeKey\"=\"$R2\";\"anonymousId\"=\"$R1\"} | ConvertTo-Json);"'
+    Pop $0
+    Pop $1
+    
+    Pop $R3
+    Pop $R2
+    Pop $R1
+FunctionEnd
+
+Function TrackEvent
+    # Parameters are passed through $R0 (event name)
+    Exch $R0
+    Push $R1
+    Push $R2
+    Push $R3
+    
+    # Use build-time Segment Write Key
+    StrCpy $R2 "${SEGMENT_WRITE_KEY}"
+    
+    # Get or create anonymous ID
+    Call GetAnonymousId
+    Pop $R1
+    
+    # Get app version from env or fallback
+    ReadEnvStr $R3 "APP_VERSION"
+    StrCmp $R3 "" 0 +2
+    StrCpy $R3 "unknown"
+    
+    # Use PowerShell to make the HTTP request
+    nsExec::ExecToStack 'powershell -Command "Invoke-RestMethod -Uri https://api.segment.io/v1/track -Method Post -ContentType application/json -Body (@{\"writeKey\"=\"$R2\";\"anonymousId\"=\"$R1\";\"event\"=\"$R0\"} | ConvertTo-Json);"'
+    Pop $0
+    Pop $1
+    
+    Pop $R3
+    Pop $R2
+    Pop $R1
+    Pop $R0
+FunctionEnd
+
+!macro IdentifyInstallation
+    Call IdentifyUser
+!macroend
+
+!macro TrackInstallationStart
+    !insertmacro IdentifyInstallation
+    Push "installation_started"
+    Call TrackEvent
+!macroend
+
+!macro TrackInstallationSuccess
+    Push "installation_successful"
+    Call TrackEvent
+!macroend
+
+!macro TrackInstallationFailed
+    Push "installation_failed"
+    Call TrackEvent
+!macroend
+
+!macro TrackInstallationAborted
+    Push "installation_aborted"
+    Call TrackEvent
+!macroend
+
+!endif # TRACKING_NSH 
\ No newline at end of file
diff --git a/buildResources/scripts/windowsInstaller.nsh b/buildResources/scripts/windowsInstaller.nsh
index 0717612..f84c3bb 100644
--- a/buildResources/scripts/windowsInstaller.nsh
+++ b/buildResources/scripts/windowsInstaller.nsh
@@ -1,14 +1,27 @@
+!include "${BUILD_RESOURCES_DIR}\scripts\tracking.nsh"
+
+# Called at the very start of the installer runtime
+!macro preInit
+    ; Track installation start only once
+    !insertmacro TrackInstallationStart
+!macroend
+
+# Called after all installation steps are completed
 !macro customInstall
   ${ifNot} ${isUpdated}
-    # Makes the app runs as admin
+    ; Ensure app runs as admin
     WriteRegStr HKLM "Software\Microsoft\Windows NT\CurrentVersion\AppCompatFlags\Layers" "$INSTDIR\${APP_FILENAME}.exe" "RUNASADMIN"
 
-    # Delete old registry if exists
+    ; Clean up old registry keys
     DeleteRegKey HKCR "decentraland"
   ${endIf}
+    
+  ; Track successful installation
+  !insertmacro TrackInstallationSuccess
 !macroend
 
 !ifdef BUILD_UNINSTALLER
+  ; Custom uninstaller logic
   Function un.customAtomicRMDir
     Exch $R0
     Push $R1
@@ -66,6 +79,7 @@
   FunctionEnd
 !endif
 
+# Remove files during uninstallation
 !macro customRemoveFiles
   ${if} ${isUpdated}
     CreateDirectory "$PLUGINSDIR\old-install"
@@ -77,7 +91,7 @@
     ${if} $R0 != 0
       DetailPrint "File is busy, aborting: $R0"
 
-      # Attempt to restore previous directory
+      ; Attempt to restore previous directory
       Push ""
       Call un.restoreFiles
       Pop $R0
@@ -89,6 +103,7 @@
   ${endif}
 !macroend
 
+# Custom uninstaller logic
 !macro customUnInstall
   ${ifNot} ${isUpdated}
     DeleteRegKey HKCR "decentraland"