diff --git a/CHANGELOG.md b/CHANGELOG.md
index 55db7cd03..fee643bf6 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -4,6 +4,10 @@ All notable changes to this project will be documented in this file.
 The format is based on [Keep a Changelog](http://keepachangelog.com/)
 and this project adheres to [Semantic Versioning](http://semver.org/).
 
+## [Unreleased]
+### Added
+- Support for a new placeholder `{adBreakRemainingTime}` in [AdMessageLabel](https://cdn.bitmovin.com/player/ui/3/docs/classes/AdMessageLabel.html) that displays the remaining time in an ad break. [Documentation](https://cdn.bitmovin.com/player/ui/3/docs/functions/StringUtils.replaceAdMessagePlaceholders.html) on usage.
+
 ## [3.69.0] - 2024-08-14
 ### Added
 - API doc generation and publishing. The API doc from the UI can be found [here](https://cdn.bitmovin.com/player/ui/3/docs/index.html)
diff --git a/src/ts/stringutils.ts b/src/ts/stringutils.ts
index 027e657ae..f54c1326d 100644
--- a/src/ts/stringutils.ts
+++ b/src/ts/stringutils.ts
@@ -1,4 +1,4 @@
-import { PlayerAPI } from 'bitmovin-player';
+import { Ad, LinearAd, PlayerAPI } from 'bitmovin-player';
 import { i18n } from './localization/i18n';
 
 /**
@@ -73,8 +73,8 @@ export namespace StringUtils {
   /**
    * Fills out placeholders in an ad message.
    *
-   * Has the placeholders '{remainingTime[formatString]}', '{playedTime[formatString]}' and
-   * '{adDuration[formatString]}', which are replaced by the remaining time until the ad can be skipped, the current
+   * Has the placeholders '{remainingTime[formatString]}', '{playedTime[formatString]}',
+   * '{adDuration[formatString]}' and {adBreakRemainingTime[formatString]}, which are replaced by the remaining time until the ad can be skipped, the current
    * time or the ad duration. The format string is optional. If not specified, the placeholder is replaced by the time
    * in seconds. If specified, it must be of the following format:
    * - %d - Inserts the time as an integer.
@@ -91,6 +91,8 @@ export namespace StringUtils {
    * An input value of 100 would be displayed as: 'Ad: 01:40 secs'
    * - { text: 'Ad: {remainingTime%f} secs' }
    * An input value of 100 would be displayed as: 'Ad: 100.0 secs'
+   * - { text: 'Adbreak: {adBreakRemainingTime%f} secs' }
+   * Adbreak with 2 ads each 50 seconds would be displayed as: 'Ad: 100.0 secs'
    *
    * @param adMessage an ad message with optional placeholders to fill
    * @param skipOffset if specified, {remainingTime} will be filled with the remaining time until the ad can be skipped
@@ -99,7 +101,7 @@ export namespace StringUtils {
    */
   export function replaceAdMessagePlaceholders(adMessage: string, skipOffset: number, player: PlayerAPI) {
     let adMessagePlaceholderRegex = new RegExp(
-      '\\{(remainingTime|playedTime|adDuration)(}|%((0[1-9]\\d*(\\.\\d+(d|f)|d|f)|\\.\\d+f|d|f)|hh:mm:ss|mm:ss)})',
+      '\\{(remainingTime|playedTime|adDuration|adBreakRemainingTime)(}|%((0[1-9]\\d*(\\.\\d+(d|f)|d|f)|\\.\\d+f|d|f)|hh:mm:ss|mm:ss)})',
       'g',
     );
 
@@ -115,7 +117,22 @@ export namespace StringUtils {
         time = player.getCurrentTime();
       } else if (formatString.indexOf('adDuration') > -1) {
         time = player.getDuration();
+      } else if (formatString.indexOf('adBreakRemainingTime') > -1) { // To display the remaining time in the ad break as opposed to in the ad
+        time = 0;
+
+        // compute list of ads and calculate duration of remaining ads based on index of active ad
+        if (player.ads.isLinearAdActive()) {
+          const isActiveAd = (ad: Ad) => player.ads.getActiveAd().id === ad.id;
+          const indexOfActiveAd = player.ads.getActiveAdBreak().ads.findIndex(isActiveAd);
+          const duration = player.ads.getActiveAdBreak().ads
+          .slice(indexOfActiveAd)
+          .reduce((total, ad) => total + (ad.isLinear ? (ad as LinearAd).duration : 0), 0);
+
+          // And remaning ads duration minus time played
+          time = duration - player.getCurrentTime();
+        }
       }
+
       return formatNumber(Math.round(time), formatString);
     });
   }