diff --git a/.github/workflows/built-release.yml b/.github/workflows/built-release.yml
index 9e27130..adf3236 100644
--- a/.github/workflows/built-release.yml
+++ b/.github/workflows/built-release.yml
@@ -11,8 +11,13 @@ on:
       composer_install:
         description: 'Whether or not to run composer install'
         required: false
-        default: false
+        default: true
         type: boolean
+      cmd:
+        description: 'The npm command to run that will build the assets'
+        required: false
+        default: 'build'
+        type: string
       php:
         default: "8.1"
         required: false
@@ -26,15 +31,18 @@ jobs:
   extract-version:
     runs-on: ubuntu-latest
     outputs:
+      branch: ${{ steps.branch-name.outputs.branch }}
       has_node_assets: ${{ steps.has_node_assets.outputs.exists }}
+      is_built_branch: ${{ steps.is-built-branch.outputs.is_built_branch }}
       package_version: ${{ steps.extract-version.outputs.package_version }}
+      previous_tag_version: ${{ steps.previous-tag-version.outputs.previous_tag_version }}
       tag_exists: ${{ steps.check-tag.outputs.tag_exists }}
       tag_name: ${{ steps.tag-name.outputs.tag_name }}
-    if: ${{ github.repository != 'alleyinteractive/create-wordpress-plugin' }}
+    if: github.repository != 'alleyinteractive/create-wordpress-plugin'
     steps:
       - uses: actions/checkout@v4
         with:
-          fetch-depth: 2
+          fetch-depth: 0
 
       - name: Extract version
         id: extract-version
@@ -81,49 +89,77 @@ jobs:
             echo "package_version=$PACKAGE_VERSION" >> $GITHUB_OUTPUT
           fi
 
+      - name: Extract branch name
+        shell: bash
+        run: echo "branch=${GITHUB_REF#refs/heads/}" >> $GITHUB_OUTPUT
+        id: branch-name
+
+      - name: Check if this is a built branch
+        id: is-built-branch
+        shell: bash
+        run: |
+          if [[ ${{ steps.branch-name.outputs.branch }} =~ -built$ ]]; then
+            echo "is_built_branch=true" >> $GITHUB_OUTPUT
+          else
+            echo "is_built_branch=false" >> $GITHUB_OUTPUT
+          fi
+
       - name: Compile the tag name from the version
         id: tag-name
-        if: ${{ steps.extract-version.outputs.package_version }} != 'false'
+        if: steps.extract-version.outputs.package_version != 'false'
         run: echo "tag_name=v${{ steps.extract-version.outputs.package_version }}" >> $GITHUB_OUTPUT
 
       - name: Check if the version already exists as a tag
         id: check-tag
-        if: ${{ steps.tag-name.outputs.tag_name }}
+        if: steps.extract-version.outputs.package_version != 'false' && steps.tag-name.outputs.tag_name
         run: |
-          # Check if the tag exists
           if [ -z "$(git tag -l ${{ steps.tag-name.outputs.tag_name }})" ]; then
             echo "tag_exists=false" >> $GITHUB_OUTPUT
           else
             echo "tag_exists=true" >> $GITHUB_OUTPUT
           fi
 
-      - name: Check if the plugin has front-end assets
+      - name: Extract previous tag version
+        id: previous-tag-version
+        if: steps.check-tag.outputs.tag_exists == 'false' && steps.extract-version.outputs.package_version != 'false'
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+        run: |
+          # Get the release tag for comparison using the gh release command
+          PREVIOUS_TAG=$(gh release list --limit 1 | grep -Eo "v[0-9]+\.[0-9]+\.[0-9]+" | head -1)
+
+          # If there is no previous tag, then we can't compare
+          if [ -z "$PREVIOUS_TAG" ]; then
+            echo "previous_tag_version=false" >> $GITHUB_OUTPUT
+          else
+            echo "previous_tag_version=$PREVIOUS_TAG" >> $GITHUB_OUTPUT
+          fi
+
+      - name: Check if the project has front-end assets
         shell: bash
         id: has_node_assets
         run: |
           [[ -f package.json ]] && echo "exists=true" >> $GITHUB_OUTPUT || echo "exists=false" >> $GITHUB_OUTPUT
 
-  build-and-release:
+  build-branch-and-release:
+    name: Build assets and push to built branch
     needs: extract-version
-    if : ${{ needs.extract-version.outputs.tag_exists }} && ${{ needs.extract-version.outputs.package_version }} != 'false' && ${{ needs.extract-version.outputs.has_node_assets }} == 'true' && ${{ github.repository != 'alleyinteractive/create-wordpress-plugin' }}
+    if: needs.extract-version.outputs.is_built_branch == 'false' && needs.extract-version.outputs.has_node_assets == 'true' && needs.extract-version.outputs.branch != 'false' && github.repository != 'alleyinteractive/create-wordpress-plugin'
     runs-on: ubuntu-latest
     env:
-      RELEASE_BRANCH: "release/${{ needs.extract-version.outputs.tag_name }}-${{ github.run_number }}"
-      VERSION_NAME: ${{ needs.extract-version.outputs.package_version }}
-      VERSION_TAG: ${{ needs.extract-version.outputs.tag_name }}
+      BUILT_BRANCH: '${{ needs.extract-version.outputs.branch }}-built'
+      CREATING_RELEASE: ${{ needs.extract-version.outputs.package_version != 'false' && needs.extract-version.outputs.tag_exists == 'false' && 'true' }}
+      CURRENT_BRANCH: '${{ needs.extract-version.outputs.branch }}'
+      PREVIOUS_TAG_VERSION: '${{ needs.extract-version.outputs.previous_tag_version }}'
+      VERSION_NAME: '${{ needs.extract-version.outputs.package_version }}'
+      VERSION_TAG: '${{ needs.extract-version.outputs.tag_name }}'
     steps:
       - uses: actions/checkout@v4
         with:
-          fetch-depth: 2
-
-      - name: Debug variables
-        run: |
-          echo "RELEASE_BRANCH=$RELEASE_BRANCH"
-          echo "VERSION_NAME=$VERSION_NAME"
-          echo "VERSION_TAG=$VERSION_TAG"
+          fetch-depth: 0
 
       - name: Install dependencies
-        if: ${{ inputs.composer_install }}
+        if: inputs.composer_install
         uses: php-actions/composer@v6
         with:
           php_version: ${{ inputs.php }}
@@ -139,13 +175,12 @@ jobs:
         run: |
           [ -f package-lock.json ] && npm ci || npm i
 
-      - name: Run npm build
-        run: npm run build
+      - name: Run npm command
+        run: npm run ${{ inputs.cmd }}
 
-      - name: Push to release branch
+      - name: Push to ${{ needs.extract-version.outputs.branch }}-built branch
         shell: bash
         env:
-          DRAFT_RELEASE: ${{ inputs.draft }}
           GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
         run: |
           git config --global user.email "$GITHUB_ACTOR@users.noreply.github.com"
@@ -153,6 +188,7 @@ jobs:
 
           rm -rf .gitignore docker_tag output.log .github
 
+          # Clear out the .gitignore file if .deployignore exists
           if [[ -e "$GITHUB_WORKSPACE/.deployignore" ]]; then
             mv .deployignore .gitignore
           elif [[ -e "$GITHUB_WORKSPACE/.distignore" ]]; then
@@ -161,21 +197,34 @@ jobs:
 
           git ls-files -i -c --exclude-standard | xargs git rm --cached
 
-          git checkout -b $RELEASE_BRANCH
+          git checkout -b $BUILT_BRANCH
 
-          git add -A && git commit -m "Built changes for $VERSION_TAG"
-          git push --force -u origin "${RELEASE_BRANCH}"
+          git add -A
 
-          # Create a tag from the release branch
-          git tag -a $VERSION_TAG -m "Release $VERSION_TAG"
-          git push origin $VERSION_TAG
+          if [[ $CREATING_RELEASE == "true" ]]; then
+            git commit -m "Built changes for $VERSION_TAG from $CURRENT_BRANCH $GITHUB_SHA"
+          else
+            git commit -m "Built changes from $CURRENT_BRANCH $GITHUB_SHA"
+          fi
 
-          # Delete the release branch
-          git push origin --delete $RELEASE_BRANCH
+          git push --force -u origin "${BUILT_BRANCH}"
 
-          # Create the GitHub release
-          if [[ $DRAFT_RELEASE == "true" ]]; then
-            gh release create $VERSION_TAG -t "$VERSION_TAG" --generate-notes -d --verify-tag --latest
+      - name: Create release for built branch
+        if: needs.extract-version.outputs.package_version != 'false' && needs.extract-version.outputs.tag_exists == 'false'
+        shell: bash
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+        run: |
+          if [ "$PREVIOUS_TAG_VERSION" == "false" ]; then
+            if [[ $DRAFT_RELEASE == "true" ]]; then
+              gh release create $VERSION_TAG --target "$BUILT_BRANCH" -t "$VERSION_TAG" --generate-notes -d --latest
+            else
+              gh release create $VERSION_TAG --target "$BUILT_BRANCH" -t "$VERSION_TAG" --generate-notes --latest
+            fi
           else
-            gh release create $VERSION_TAG -t "$VERSION_TAG" --generate-notes --verify-tag --latest
+            if [[ $DRAFT_RELEASE == "true" ]]; then
+              gh release create $VERSION_TAG --target "$BUILT_BRANCH" -t "$VERSION_TAG" --generate-notes -d --latest --notes-start-tag "$PREVIOUS_TAG_VERSION"
+            else
+              gh release create $VERSION_TAG --target "$BUILT_BRANCH" -t "$VERSION_TAG" --generate-notes --latest --notes-start-tag "$PREVIOUS_TAG_VERSION"
+            fi
           fi
diff --git a/.github/workflows/dependabot-auto-approve.yml b/.github/workflows/dependabot-auto-approve.yml
index 13d3c32..690b110 100644
--- a/.github/workflows/dependabot-auto-approve.yml
+++ b/.github/workflows/dependabot-auto-approve.yml
@@ -10,7 +10,7 @@ jobs:
   dependabot:
     runs-on: ubuntu-latest
     timeout-minutes: 10
-    if: ${{ github.actor == 'dependabot[bot]' }}
+    if: github.actor == 'dependabot[bot]'
     steps:
       - name: Dependabot metadata
         id: metadata
diff --git a/.github/workflows/dependabot-auto-merge.yml b/.github/workflows/dependabot-auto-merge.yml
index 6a55857..33e39a4 100644
--- a/.github/workflows/dependabot-auto-merge.yml
+++ b/.github/workflows/dependabot-auto-merge.yml
@@ -11,7 +11,7 @@ jobs:
   dependabot:
     runs-on: ubuntu-latest
     timeout-minutes: 10
-    if: ${{ github.actor == 'dependabot[bot]' }}
+    if: github.actor == 'dependabot[bot]'
     steps:
       - name: Dependabot metadata
         id: metadata
diff --git a/.github/workflows/node-tests.yml b/.github/workflows/node-tests.yml
index ab24a0b..8e73ed5 100644
--- a/.github/workflows/node-tests.yml
+++ b/.github/workflows/node-tests.yml
@@ -46,7 +46,7 @@ jobs:
     timeout-minutes: 10
     steps:
       - name: Cancel previous runs of this workflow (pull requests only)
-        if: ${{ github.event_name == 'pull_request' }}
+        if: github.event_name == 'pull_request'
         uses: styfle/cancel-workflow-action@0.12.0
         with:
           access_token: ${{ github.token }}
diff --git a/.github/workflows/php-tests.yml b/.github/workflows/php-tests.yml
index ab1b810..dee9ed7 100644
--- a/.github/workflows/php-tests.yml
+++ b/.github/workflows/php-tests.yml
@@ -56,7 +56,7 @@ jobs:
 
     steps:
       - name: Cancel previous runs of this workflow (pull requests only)
-        if: ${{ github.event_name == 'pull_request' }}
+        if: github.event_name == 'pull_request'
         uses: styfle/cancel-workflow-action@0.12.0
         with:
           access_token: ${{ github.token }}
diff --git a/README.md b/README.md
index 8103447..57e0290 100644
--- a/README.md
+++ b/README.md
@@ -71,16 +71,25 @@ jobs:
 
 ### Built Releases
 
-Create built releases of a project based on the WordPress plugin `Stable Tag`
-header and falling back to the `version` property in either `composer.json` or
-`package.json`. When the version is updated in either file, the action
-will build the project, push a new tag up with the version, and create a
-release. Optionally, the release can be drafted or published.
+Create built releases of a project based on the WordPress plugin `Version`
+header in your main plugin file and then falling back to the `version` property in
+either `composer.json` or `package.json`. When the version is updated in either
+file, the action will build the project, push a new tag up with the version, and
+create a release. Optionally, the release can be drafted or published.
 
 The most common use of this workflow is for WordPress plugins or other packages
 that require built assets (such as ones from Webpack or Gulp) to be included to
 work but we don't want to include those assets in version control.
 
+When the plugin's version is incremented on
+`alleyinteractive/create-wordpress-plugin`-based plugins via `npm run release`,
+the action will push a built version of the plugin to the `*-built` branch and
+then create a release with the built assets. If the plugin's version was not
+incremented, the action will still push the latest changes to the `*-built`
+branch but will not create a release. This does mirror the
+[Built Branch](#built-branch) workflow but is more flexible and allows for
+publishing releases.
+
 #### Inputs
 
 > Specify using `with` keyword.