diff --git a/src/core/component.js b/src/core/component.js
index a64db49688f..85bf3155834 100644
--- a/src/core/component.js
+++ b/src/core/component.js
@@ -356,6 +356,11 @@ Component.prototype = {
       if (this.isObjectBased) {
         parseProperty(attrValue, this.schema);
       }
+      // Assets need parsing otherwise #asset-id will not be converted in url for this.data (ex gltf-model)
+      if (this.schema.parse.name === 'assetParse') {
+        this.data = parseProperty(attrValue, this.schema);
+        return;
+      }
       // Single-property (already parsed).
       this.data = attrValue;
       return;