Microsoft Advertising UET Tag Set Up Guide
-- This article describes how to set up the Microsoft Advertising UET tag in your Tealium iQ Tag Management account. -
- -Microsoft Advertising UET Tag is used for track conversions and re-messaging.
-Tag Tips
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- Use mapping to: -
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- Override the standard config values -
- Override the E-Commerce extension values -
- Pass custom parameters -
- Set up event triggers -
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- Mapping to a Custom Property/Parameter in the Standard tab sends that parameter with all events. Use the Event Parameters tab to send data only to certain events -
- Supports the following E-Commerce extension values: -
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- Order ID -
- Order Sub Total -
- Order Shipping -
- Order Tax -
- Order Currency -
- Order Coupon/Promo Code -
- List of Product IDs -
- List of Names -
- List of Brands -
- List of Categories -
- List of Quantities -
- List of Prices -
Tag Configuration
-First, go to the tag marketplace and add the Microsoft Advertising UET tag (Learn more about how to add a tag).
-After adding the tag, configure the following settings:
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- Tag ID: Your Microsoft Advertising Tag ID -
Data Mappings
-Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
-The available categories are:
-Standard
-Variable | -Description | -
---|---|
Tag ID | -(tagid) | -
Event Category | -(event_category) | -
Event Action | -(event_action) | -
Event Label | -(event_label) | -
Event Value | -(event_value) | -
Error Description | -(description) | -
Error Fatal | -(fatal) | -
Method | -(method) | -
Screen Name | -(screen_name) | -
Search Term | -(search_term) | -
Content Type | -(content_type) | -
Content ID | -(content_id) | -
List of Promotion Creative Names | -(promotion_creative_name) | -
List of Promotion Creative Slots | -(promotion_creative_slot) | -
List of Promotion IDs | -(promotion_id) | -
List of Promotion Names | -(promotion_name) | -
Custom Property/Parameter | -(custom.myvar) | -
E-Commerce
-Variable | -Description | -
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Checkout Step | -(checkout_step) | -
Checkout Option | -(checkout_option) | -
Order ID | -(order_id) (Overrides _corder) | -
Sub Total | -(order_subtotal) (Overrides _csubtotal) | -
Shipping Amount | -(order_shipping) (Overrides _cship) | -
Tax Amount | -(order_tax) (Overrides _ctax) | -
Currency | -(order_currency) (Overrides _ccurrency) | -
Promo Code | -(order_coupon_code) (Overrides _cpromo) | -
List of Product IDs (product_id) (Overrides _cprod) | -[Array] | -
List of Names (product_name) (Overrides _cprodname) | -[Array] | -
List of Brands (product_brand) (Overrides _cbrand) | -[Array] | -
List of Categories (product_category) (Overrides _ccat) | -[Array] | -
List of Quantities (product_quantity) (Overrides _cquan) | -[Array] | -
List of Prices (product_unit_price) (Overrides _cprice) | -[Array] | -
List of Product Creative Names | -- |
List of Product Creative Slots | -- |
List of Product Location IDs | -- |
Events and Engagements
-Variable | -Description | -
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Add Payment Info (add_payment_info) | -add_payment_info | -
Add to Cart (add_to_cart) | -add_to_cart | -
Add to Wishlist (add_to_wishlist) | -add_to_wishlist | -
Begin Checkout (begin_checkout) | -begin_checkout | -
Checkout Progress (checkout_progress) | -checkout_progress | -
Exception (exception) | -exception | -
Generate Lead (generate_lead) | -generate_lead | -
Login (login) | -login | -
Page View (page_view) | -page_view | -
Purchase (purchase) | -purchase | -
Refund (refund) | -refund | -
Remove from Cart (remove_from_cart) | -remove_from_cart | -
Screen View (screen_view) | -screen_view | -
Search (search) | -search | -
Select Content (select_content) | -select_content | -
Set Checkout Option (set_checkout_option) | -set_checkout_option | -
Share (share) | -share | -
Sign Up (sign_up) | -sign_up | -
Timing Complete (timing_complete) | -timing_complete | -
View Item (view_item) | -view_item | -
View Item List (view_item_list) | -view_item_list | -
View Promotion (view_promotion) | -view_promotion | -
View Search Results (view_search_results) | -view_search_results | -
Custom Event | -Custom | -
Product Audience Events
-Variable | -Description | -
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Retail (retail) | -retail | -
Travel (travel) | -travel | -
Hotel (hotel) | -hotel | -
Event Parameters
-Variable | -Description | -
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Event Category | -event_category | -
Event Action | -event_action | -
Event Label | -event_label | -
Event Value | -event_value | -
Custom Property/Parameter | -Custom | -
Error Description | -description | -
Error Fatal | -fatal | -
Method | -method | -
Screen Name | -screen_name | -
Search Term | -search_term | -
Content Type | -content_type | -
Content ID | -content_id | -
Checkout Step | -checkout_step | -
Checkout Option | -checkout_option | -
Order ID | -order_id | -
Order Total | -order_total | -
Revenue Value | -revenue_value | -
Sub Total | -order_subtotal | -
Shipping Amount | -order_shipping | -
Tax Amount | -order_tax | -
Currency | -order_currency | -
Promo Code | -order_coupon_code | -
List of Product IDs | -product_id | -
List of Names] | -product_name | -
List of Brands | -product_brand | -
List of Categories | -product_category | -
List of Quantities | -product_quantity | -
List of Prices | -product_unit_price | -
List of Product Creative Names | -product_creative_name | -
List of Product Creative Slots | -product_creative_slot | -
List of Promotion Creative Names | -promotion_creative_name | -
List of Promotion Creative Slots | -promotion_creative_slot | -
List of Promotion IDs | -promotion_id | -
List of Promotion Names | -promotion_name | -
Product Audience Parameters
-Variable | -Description | -
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Product ID | -ecomm_prodid | -
Page Type | -ecomm_pagetype | -
Total Value | -ecomm_totalvalue | -
Category | -ecomm_category | -
Destination ID | -travel_destid | -
Origin ID | -travel_originid | -
Page Type | -travel_pagetype | -
Start Date | -travel_startdate | -
End Date | -travel_enddate | -
Total Value | -travel_totalvalue | -
Hotel Base Price | -hct_base_price | -
Hotel Total Price | -hct_total_price | -
Obfuscated Booking Reference Number | -hct_booking_xref | -
Hotel Checkin Date | -hct_checkin_date | -
Hotel Checkout Date | -hct_checkout_date | -
Hotel Length of Stay | -hct_length_of_stay | -
Hotel Partner ID | -hct_partner_hotel_id | -
Hotel Page Type | -hct_pagetype | -
Product Audience - Retail
-Variable | -Description | -
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Product ID | -(ecomm_prodid) | -
Page Type (ecomm_pagetype) | -[home, searchresults, category, product, cart, purchase, other] | -
Total Value | -(ecomm_totalvalue) | -
Category | -(ecomm_category) | -
Product Audience - Travel
-Variable | -Description | -
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Destination ID | -(travel_destid) | -
Origin ID | -(travel_originid) | -
Page Type (travel_pagetype) | -[home, searchresults, offerdetail, conversionintent, conversion, cancel, other] | -
Start Date (travel_startdate) | -[YYYY-MM-DD] | -
End Date (travel_enddate) | -[YYYY-MM-DD] | -
Total Value | -(travel_totalvalue) | -
Product Audience - Hotel
-Variable | -Description | -
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Hotel Base Price | -(hct_base_price) | -
Hotel Total Price | -(hct_total_price) | -
Hotel Checkin Date (hct_checkin_date) | -[YYYY-MM-DD] | -
Hotel Checkout Date (hct_checkout_date) | -[YYYY-MM-DD] | -
Hotel Length of Stay | -(hct_length_of_stay) | -
Hotel Partner ID | -(hct_partner_hotel_id) | -
Obfuscated Booking Reference Number | -(hct_booking_xref) | -
Hotel Page Type (hct_pagetype) | -[home, searchresults, property, cart, purchase, cancel, other] | -
This page was last updated: December 15, 2021 - -
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