diff --git a/hbase-annotations/pom.xml b/hbase-annotations/pom.xml
index 3c2684b6fb60..9aad3af1f0b0 100644
--- a/hbase-annotations/pom.xml
+++ b/hbase-annotations/pom.xml
@@ -23,7 +23,7 @@
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diff --git a/hbase-archetypes/hbase-archetype-builder/pom.xml b/hbase-archetypes/hbase-archetype-builder/pom.xml
index 265c28935014..80df339b9bb9 100644
--- a/hbase-archetypes/hbase-archetype-builder/pom.xml
+++ b/hbase-archetypes/hbase-archetype-builder/pom.xml
@@ -25,7 +25,7 @@
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diff --git a/hbase-archetypes/hbase-client-project/pom.xml b/hbase-archetypes/hbase-client-project/pom.xml
index 0f82c3a0b0c2..02105cededc7 100644
--- a/hbase-archetypes/hbase-client-project/pom.xml
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diff --git a/hbase-archetypes/hbase-shaded-client-project/pom.xml b/hbase-archetypes/hbase-shaded-client-project/pom.xml
index e94c7ec566f4..5fe18997762b 100644
--- a/hbase-archetypes/hbase-shaded-client-project/pom.xml
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diff --git a/hbase-archetypes/pom.xml b/hbase-archetypes/pom.xml
index 7efcab55f7ee..0fedcb96ade0 100644
--- a/hbase-archetypes/pom.xml
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diff --git a/hbase-assembly/pom.xml b/hbase-assembly/pom.xml
index ec68fe7f6a46..fb51fe0f0b9d 100644
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diff --git a/hbase-build-configuration/pom.xml b/hbase-build-configuration/pom.xml
index 2d99e28f7c2c..af9af38b482b 100644
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diff --git a/hbase-checkstyle/pom.xml b/hbase-checkstyle/pom.xml
index 25b51482a490..a2a586c836a2 100644
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 <name>Apache HBase - Checkstyle</name>
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diff --git a/hbase-client/pom.xml b/hbase-client/pom.xml
index b72a83710e46..521d3242bcc6 100644
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diff --git a/hbase-common/pom.xml b/hbase-common/pom.xml
index db392879c6ea..133f7110eaf3 100644
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diff --git a/hbase-endpoint/pom.xml b/hbase-endpoint/pom.xml
index d0ede5943df8..b66fa4a1484e 100644
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diff --git a/hbase-examples/pom.xml b/hbase-examples/pom.xml
index c8e32be8d5c7..700cd8c03955 100644
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diff --git a/hbase-external-blockcache/pom.xml b/hbase-external-blockcache/pom.xml
index 6d797e164ac9..296ccf1609c1 100644
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diff --git a/hbase-hadoop-compat/pom.xml b/hbase-hadoop-compat/pom.xml
index 5759e0dc98de..735329c80000 100644
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diff --git a/hbase-hadoop2-compat/pom.xml b/hbase-hadoop2-compat/pom.xml
index b3880f0894a3..b7d77e54a991 100644
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@@ -21,7 +21,7 @@ limitations under the License.
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diff --git a/hbase-hbtop/pom.xml b/hbase-hbtop/pom.xml
index a2a80106e611..fe2f064c2280 100644
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diff --git a/hbase-http/pom.xml b/hbase-http/pom.xml
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diff --git a/hbase-it/pom.xml b/hbase-it/pom.xml
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diff --git a/hbase-mapreduce/pom.xml b/hbase-mapreduce/pom.xml
index 76ef7dead0f0..d76fd2953638 100644
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diff --git a/hbase-metrics-api/pom.xml b/hbase-metrics-api/pom.xml
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diff --git a/hbase-metrics/pom.xml b/hbase-metrics/pom.xml
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diff --git a/hbase-procedure/pom.xml b/hbase-procedure/pom.xml
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diff --git a/hbase-protocol-shaded/pom.xml b/hbase-protocol-shaded/pom.xml
index 7dab20a93dee..2ee4615b1b63 100644
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diff --git a/hbase-replication/pom.xml b/hbase-replication/pom.xml
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diff --git a/hbase-resource-bundle/pom.xml b/hbase-resource-bundle/pom.xml
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diff --git a/hbase-rest/pom.xml b/hbase-rest/pom.xml
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diff --git a/hbase-rsgroup/pom.xml b/hbase-rsgroup/pom.xml
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diff --git a/hbase-server/pom.xml b/hbase-server/pom.xml
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diff --git a/hbase-shaded/hbase-shaded-check-invariants/pom.xml b/hbase-shaded/hbase-shaded-check-invariants/pom.xml
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diff --git a/hbase-shaded/hbase-shaded-client-byo-hadoop/pom.xml b/hbase-shaded/hbase-shaded-client-byo-hadoop/pom.xml
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diff --git a/hbase-shaded/hbase-shaded-testing-util-tester/pom.xml b/hbase-shaded/hbase-shaded-testing-util-tester/pom.xml
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diff --git a/hbase-shaded/hbase-shaded-with-hadoop-check-invariants/pom.xml b/hbase-shaded/hbase-shaded-with-hadoop-check-invariants/pom.xml
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diff --git a/hbase-shell/pom.xml b/hbase-shell/pom.xml
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   <parent>
     <artifactId>hbase-build-configuration</artifactId>
     <groupId>org.apache.hbase</groupId>
-    <version>2.1.10-1.0-SNAPSHOT</version>
+    <version>2.1.10-1.0</version>
     <relativePath>../hbase-build-configuration</relativePath>
   </parent>
   <artifactId>hbase-shell</artifactId>
diff --git a/hbase-testing-util/pom.xml b/hbase-testing-util/pom.xml
index 499736535782..45d4954157ab 100644
--- a/hbase-testing-util/pom.xml
+++ b/hbase-testing-util/pom.xml
@@ -23,7 +23,7 @@
     <parent>
         <artifactId>hbase-build-configuration</artifactId>
         <groupId>org.apache.hbase</groupId>
-        <version>2.1.10-1.0-SNAPSHOT</version>
+        <version>2.1.10-1.0</version>
         <relativePath>../hbase-build-configuration</relativePath>
     </parent>
     <artifactId>hbase-testing-util</artifactId>
diff --git a/hbase-thrift/pom.xml b/hbase-thrift/pom.xml
index 738dc367a5e4..7c3be079d1dd 100644
--- a/hbase-thrift/pom.xml
+++ b/hbase-thrift/pom.xml
@@ -25,7 +25,7 @@
   <parent>
     <artifactId>hbase-build-configuration</artifactId>
     <groupId>org.apache.hbase</groupId>
-    <version>2.1.10-1.0-SNAPSHOT</version>
+    <version>2.1.10-1.0</version>
     <relativePath>../hbase-build-configuration</relativePath>
   </parent>
   <artifactId>hbase-thrift</artifactId>
diff --git a/hbase-zookeeper/pom.xml b/hbase-zookeeper/pom.xml
index a68f70f0995b..9c7ce8a30d6f 100644
--- a/hbase-zookeeper/pom.xml
+++ b/hbase-zookeeper/pom.xml
@@ -23,7 +23,7 @@
   <parent>
     <artifactId>hbase-build-configuration</artifactId>
     <groupId>org.apache.hbase</groupId>
-    <version>2.1.10-1.0-SNAPSHOT</version>
+    <version>2.1.10-1.0</version>
     <relativePath>../hbase-build-configuration</relativePath>
   </parent>
   <artifactId>hbase-zookeeper</artifactId>
diff --git a/pom.xml b/pom.xml
index bcd8c1b2888f..787fda2cad5b 100755
--- a/pom.xml
+++ b/pom.xml
@@ -39,7 +39,7 @@
   <groupId>org.apache.hbase</groupId>
   <artifactId>hbase</artifactId>
   <packaging>pom</packaging>
-  <version>2.1.10-1.0-SNAPSHOT</version>
+  <version>2.1.10-1.0</version>
   <name>Apache HBase</name>
   <description>
     Apache HBase™ is the Hadoop database. Use it when you need