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Week 10

Today, Friday 11th March 2016

Formative hand-in via Moodle, see checklist below.

Your homework and blog!

Sharing is caring formative

Make a video!

Make a video-presentation (3 minutes max) of your Sharing is caring project.

Focus on:

  • Audience Who is your site/campaign for?
  • Context What are your audience's goals and pain points? Where do we find these people?
  • Content What do they want to know about your cause?
  • Language How do you communicate your cause to them? What visual persuasion techniques will you use? Specifically, what words or sentences resonate with your audience?

Upload your video-presentation to YouTube or Vimeo.

Checklist

Create a WEB14105-Name-Surname.md MarkDown document (where Name is your own name and Surname is your own surname, like WEB14105-Matteo-Menapace.md).

You can edit MarkDown documents with the Mou app on OSX, the MarkdownPad app on Windows, or online with Dillinger (all free).

In that MarkDown document, add the following:

  • Video-presentation link, YouTube or Vimeo, make sure I have permissions to view it
  • Content strategy GDoc including target audiences, content structure and copy, see week 7 and make sure I have permissions to comment on it
  • Research GDoc, see homework from week 5 and make sure I have permissions to comment on it
  • Link to your project work-in-progress code on GitHub
  • BONUS: link to your work-in-progress published on GitHub Pages, remember gh-pages from week 2?

Upload and submit your WEB14105-Name-Surname.md through Moodle at this link: learn.rave.ac.uk/moodle/mod/assign/view.php?id=81714.

Deadline is Friday 11th of March 2016, 23:59! 👠

Homework

Our space

On this team project you will design and build a WordPress-based website for our Ravensbourne Web Media degree.

You can team up with whoever you want. Teams must be up to 4 people.

Over the Easter break:

  1. Form your dream team for this project.
  • Interview at least 3 current or potential Web Media students (see guidelines below), then blog about what you found out.

Interview guidelines

You can start from this GDoc, where we jotted down some initial thoughts and possible questions to ask in face2face interviews or via online forms.

  1. Plan: prepare a discussion guide, know what information you want to get our of the interview.
  • Prepare a guide, not a script: let the conversation flow, and steer it gently.

  • Test your interview (with family and friends).

  • Go to their place, in a space where they're comfortable, best if the space where they use the product(s) you want to test / talk about. Let them show you around.

  • Easier if you interview pairs of users: they'll be less anxious.

  • Listen. Don't talk about yourself.

  • Be comfortable with silence: give people time and space to answer your question.

  • Be ready to be challenged and improvise.

  • Ask the how (they do stuff) and why (they do stuff) questions.

    Use examples to help people understand the type of answer you are after.

    Help participants tell their stories, what happened before and after. And what would have happened if...

  • Avoid leading questions. Try not to bias your interviewees.

    bad > How much do you love using XYZ?

    good > Tell me about your most recent XYZ experience (more concrete & memorable)

  • Avoid closed questions.

    bad > Do you order A, B or C?

    good > How do you choose food when going out?

  • Try casual requests instead of questions. For instance, instead of asking How do you store your photos? consider asking them to show you how they store photos.

  • You're interested in them as people, not just as users

  • Be respectful

  • Smile 😄

You can conduct the interview via Skype/FaceTime.

Install MAMP

Download and install MAMP (the free version, not the PRO).

MAMP is an app that allows you to run a Web server on your computer, so that you can develop websites locally.

You'll need MAMP to develop and test WordPress websites on your computer.

Install WordPress locally!

Google how to do it and then follow the instructions to install WordPress on your local Web server.

Blog

Individually: jot down the 5 key points for each interview as early as possible, whilst they're all still fresh in your memory.

Then with your team: write a summary of your interviews, in which you highlight emerging patterns (e.g. more than one interviewee pointing out the same issue).