diff --git a/.github/workflows/ci-plugin-server.yml b/.github/workflows/ci-plugin-server.yml
index 4ee25d612039d..d2c46aab547d4 100644
--- a/.github/workflows/ci-plugin-server.yml
+++ b/.github/workflows/ci-plugin-server.yml
@@ -137,7 +137,7 @@ jobs:
             - name: Install sqlx-cli
               if: needs.changes.outputs.plugin-server == 'true'
               working-directory: rust
-              run: cargo install sqlx-cli@0.7.3 --no-default-features --features native-tls,postgres
+              run: cargo install sqlx-cli@0.7.3 --locked --no-default-features --features native-tls,postgres
 
             - name: Install SAML (python3-saml) dependencies
               if: needs.changes.outputs.plugin-server == 'true'
diff --git a/ee/hogai/trends/nodes.py b/ee/hogai/trends/nodes.py
index d1819b49b705f..9726a61b3cb0d 100644
--- a/ee/hogai/trends/nodes.py
+++ b/ee/hogai/trends/nodes.py
@@ -97,6 +97,7 @@ def run(self, state: AssistantState, config: RunnableConfig):
                 AgentAction,
                 agent.invoke(
                     {
+                        "product_description": self._team.project.product_description,
                         "tools": toolkit.render_text_description(),
                         "tool_names": ", ".join([t["name"] for t in toolkit.tools]),
                         "agent_scratchpad": self._get_agent_scratchpad(intermediate_steps),
diff --git a/ee/hogai/trends/prompts.py b/ee/hogai/trends/prompts.py
index a4620158434a3..14076c3bc4686 100644
--- a/ee/hogai/trends/prompts.py
+++ b/ee/hogai/trends/prompts.py
@@ -1,10 +1,13 @@
 react_system_prompt = """
 You're a product analyst agent. Your task is to define trends series: events, property filters, and values of property filters from the user's data in order to correctly answer on the user's question.
 
+The product being analyzed is described as follows:
+{{product_description}}
+
 You have access to the following tools:
 {{tools}}
 
-Use a json blob to specify a tool by providing an action key (tool name) and an action_input key (tool input).
+Use a JSON blob to specify a tool by providing an action key (tool name) and an action_input key (tool input).
 
 Valid "action" values: {{tool_names}}
 
diff --git a/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-breakdown-edit--light.png b/frontend/__snapshots__/scenes-app-insights--funnel-top-to-bottom-breakdown-edit--light.png
index 74e8409c16b8b..78ea79ea3f745 100644
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diff --git a/frontend/__snapshots__/scenes-app-max-ai--welcome--dark.png b/frontend/__snapshots__/scenes-app-max-ai--welcome--dark.png
index 72976d20f6979..0845aaa82062e 100644
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diff --git a/frontend/__snapshots__/scenes-app-max-ai--welcome--light.png b/frontend/__snapshots__/scenes-app-max-ai--welcome--light.png
index 6047a48da0df7..7fcdaba2eafa8 100644
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diff --git a/frontend/__snapshots__/scenes-app-max-ai--welcome-loading-suggestions--dark.png b/frontend/__snapshots__/scenes-app-max-ai--welcome-loading-suggestions--dark.png
index 72976d20f6979..8fd19ae835a64 100644
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index 64ba4b1cac7bb..96b45dc3059b4 100644
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new file mode 100644
index 0000000000000..6a8addfe132e5
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new file mode 100644
index 0000000000000..eff544e4834a1
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diff --git a/frontend/__snapshots__/scenes-app-sidepanels--side-panel-settings--dark.png b/frontend/__snapshots__/scenes-app-sidepanels--side-panel-settings--dark.png
index 8bfd970329347..f84db4546c21f 100644
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index 83a2404223849..2dce17c37f60d 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-project--dark.png b/frontend/__snapshots__/scenes-other-settings--settings-project--dark.png
index 77afe0cd15b6f..24b46c282634e 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-project--light.png b/frontend/__snapshots__/scenes-other-settings--settings-project--light.png
index 946fad1b7d6bb..ff07ce0325337 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-project-with-replay-features--dark.png b/frontend/__snapshots__/scenes-other-settings--settings-project-with-replay-features--dark.png
index 2f4dd38f43d7b..97d72dcec86a0 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-project-with-replay-features--light.png b/frontend/__snapshots__/scenes-other-settings--settings-project-with-replay-features--light.png
index 5af68794791fa..0804b690eea04 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-all-options--dark.png b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-all-options--dark.png
index 7fbbd90b966bd..24b46c282634e 100644
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index b050994d51ecf..ff07ce0325337 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-password-only--dark.png b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-password-only--dark.png
index 2968881dd0f6d..24b46c282634e 100644
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index aaeccae01012e..ff07ce0325337 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-github--dark.png b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-github--dark.png
index b19c8bb0c1857..24b46c282634e 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-github--light.png b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-github--light.png
index 2f248c1178b48..ff07ce0325337 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-google--dark.png b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-google--dark.png
index 384888b49637f..24b46c282634e 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-google--light.png b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-google--light.png
index fdfe3c5ff43cc..ff07ce0325337 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-saml--dark.png b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-saml--dark.png
index fa0e26b7b40d3..24b46c282634e 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-saml--light.png b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-enforced-saml--light.png
index 72d7e2c71646b..ff07ce0325337 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-only--dark.png b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-only--dark.png
index 94cf733f6bc9d..24b46c282634e 100644
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diff --git a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-only--light.png b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-only--light.png
index c22c1112c9c7e..ff07ce0325337 100644
Binary files a/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-only--light.png and b/frontend/__snapshots__/scenes-other-settings--settings-session-timeout-sso-only--light.png differ
diff --git a/frontend/src/layout/navigation-3000/sidepanel/panels/SidePanelFeaturePreviews.tsx b/frontend/src/layout/navigation-3000/sidepanel/panels/SidePanelFeaturePreviews.tsx
index cf5c67c209ed5..29f8fb6b074ec 100644
--- a/frontend/src/layout/navigation-3000/sidepanel/panels/SidePanelFeaturePreviews.tsx
+++ b/frontend/src/layout/navigation-3000/sidepanel/panels/SidePanelFeaturePreviews.tsx
@@ -8,7 +8,7 @@ export const SidePanelFeaturePreviews = (): JSX.Element => {
     return (
         <div className="flex flex-col overflow-hidden">
             <SidePanelPaneHeader title="Feature previews" />
-            <div className="flex-1 p-4 overflow-y-auto space-y-4">
+            <div className="flex-1 p-3 overflow-y-auto space-y-4">
                 <LemonBanner type="info">
                     Get early access to these upcoming features. Let us know what you think!
                 </LemonBanner>
diff --git a/frontend/src/layout/navigation-3000/sidepanel/panels/SidePanelSettings.tsx b/frontend/src/layout/navigation-3000/sidepanel/panels/SidePanelSettings.tsx
index 2ec3a84507b03..f5a992c30b82d 100644
--- a/frontend/src/layout/navigation-3000/sidepanel/panels/SidePanelSettings.tsx
+++ b/frontend/src/layout/navigation-3000/sidepanel/panels/SidePanelSettings.tsx
@@ -1,6 +1,7 @@
 import { IconExternal } from '@posthog/icons'
 import { LemonButton } from '@posthog/lemon-ui'
 import { useActions, useValues } from 'kea'
+import { capitalizeFirstLetter } from 'lib/utils'
 import { useEffect } from 'react'
 import { Settings } from 'scenes/settings/Settings'
 import { settingsLogic } from 'scenes/settings/settingsLogic'
@@ -30,6 +31,9 @@ export const SidePanelSettings = (): JSX.Element => {
     return (
         <div className="flex flex-col overflow-hidden">
             <SidePanelPaneHeader>
+                <span className="flex-1 px-2 font-semibold text-base truncate">
+                    {capitalizeFirstLetter(selectedLevel)} settings
+                </span>
                 <LemonButton
                     size="small"
                     to={urls.settings(settings.sectionId ?? settings.settingLevelId, settings.settingId)}
@@ -39,7 +43,7 @@ export const SidePanelSettings = (): JSX.Element => {
                     All settings
                 </LemonButton>
             </SidePanelPaneHeader>
-            <div className="flex-1 p-4 overflow-y-auto">
+            <div className="flex-1 p-3 overflow-y-auto">
                 <Settings hideSections {...settingsLogicProps} />
             </div>
         </div>
diff --git a/frontend/src/lib/api.mock.ts b/frontend/src/lib/api.mock.ts
index b35349f5c8f62..0dacdcfa74554 100644
--- a/frontend/src/lib/api.mock.ts
+++ b/frontend/src/lib/api.mock.ts
@@ -98,6 +98,7 @@ export const MOCK_DEFAULT_PROJECT: ProjectType = {
     name: 'MockHog App + Marketing',
     organization_id: MOCK_ORGANIZATION_ID,
     created_at: '2020-06-30T09:53:35.932534Z',
+    product_description: null,
 }
 
 export const MOCK_DEFAULT_ORGANIZATION: OrganizationType = {
diff --git a/frontend/src/scenes/max/Intro.tsx b/frontend/src/scenes/max/Intro.tsx
index c714495b72f86..7e9ea55204954 100644
--- a/frontend/src/scenes/max/Intro.tsx
+++ b/frontend/src/scenes/max/Intro.tsx
@@ -42,9 +42,9 @@ export function Intro(): JSX.Element {
             </div>
             <div className="text-center mb-2">
                 <h2 className="text-2xl font-bold mb-2 text-balance">{headline}</h2>
-                <span className="text-muted">
+                <div className="text-muted text-balance">
                     I'm Max, here to help you build a succesful product. Ask me about your product and your users.
-                </span>
+                </div>
             </div>
         </>
     )
diff --git a/frontend/src/scenes/max/Max.stories.tsx b/frontend/src/scenes/max/Max.stories.tsx
index 88ffe32ea7559..73f1ce19a4117 100644
--- a/frontend/src/scenes/max/Max.stories.tsx
+++ b/frontend/src/scenes/max/Max.stories.tsx
@@ -1,6 +1,8 @@
 import { Meta, StoryFn } from '@storybook/react'
 import { BindLogic, useActions, useValues } from 'kea'
+import { MOCK_DEFAULT_PROJECT } from 'lib/api.mock'
 import { useEffect } from 'react'
+import { projectLogic } from 'scenes/projectLogic'
 
 import { mswDecorator, useStorybookMocks } from '~/mocks/browser'
 
@@ -25,10 +27,13 @@ const meta: Meta = {
 }
 export default meta
 
-const Template = ({ sessionId }: { sessionId: string }): JSX.Element => {
+// The session ID is hard-coded here, as it's used for randomizing the welcome headline
+const SESSION_ID = 'b1b4b3b4-1b3b-4b3b-1b3b4b3b4b3b'
+
+const Template = ({ sessionId: SESSION_ID }: { sessionId: string }): JSX.Element => {
     return (
         <div className="relative flex flex-col h-fit">
-            <BindLogic logic={maxLogic} props={{ sessionId }}>
+            <BindLogic logic={maxLogic} props={{ sessionId: SESSION_ID }}>
                 <MaxInstance />
             </BindLogic>
         </div>
@@ -38,7 +43,7 @@ const Template = ({ sessionId }: { sessionId: string }): JSX.Element => {
 export const Welcome: StoryFn = () => {
     useStorybookMocks({
         post: {
-            '/api/projects/:team_id/query/': () => [
+            '/api/environments/:team_id/query/': () => [
                 200,
                 {
                     questions: [
@@ -52,19 +57,33 @@ export const Welcome: StoryFn = () => {
         },
     })
 
-    const sessionId = 'd210b263-8521-4c5b-b3c4-8e0348df574b'
-    return <Template sessionId={sessionId} />
+    return <Template sessionId={SESSION_ID} />
+}
+
+export const WelcomeSuggestionsAvailable: StoryFn = () => {
+    const { loadCurrentProjectSuccess } = useActions(projectLogic)
+
+    useEffect(() => {
+        loadCurrentProjectSuccess({ ...MOCK_DEFAULT_PROJECT, product_description: 'A Storybook test.' })
+    })
+
+    return <Welcome />
 }
 
 export const WelcomeLoadingSuggestions: StoryFn = () => {
     useStorybookMocks({
         post: {
-            '/api/projects/:team_id/query/': (_req, _res, ctx) => [ctx.delay('infinite')],
+            '/api/environments/:team_id/query/': (_req, _res, ctx) => [ctx.delay('infinite')],
         },
     })
 
-    const sessionId = 'd210b263-8521-4c5b-b3c4-8e0348df574b'
-    return <Template sessionId={sessionId} />
+    const { loadCurrentProjectSuccess } = useActions(projectLogic)
+
+    useEffect(() => {
+        loadCurrentProjectSuccess({ ...MOCK_DEFAULT_PROJECT, product_description: 'A Storybook test.' })
+    })
+
+    return <Template sessionId={SESSION_ID} />
 }
 WelcomeLoadingSuggestions.parameters = {
     testOptions: {
@@ -73,14 +92,13 @@ WelcomeLoadingSuggestions.parameters = {
 }
 
 export const Thread: StoryFn = () => {
-    const sessionId = 'd210b263-8521-4c5b-b3c4-8e0348df574b'
+    const { askMax } = useActions(maxLogic({ sessionId: SESSION_ID }))
 
-    const { askMax } = useActions(maxLogic({ sessionId }))
     useEffect(() => {
         askMax('What are my most popular pages?')
     }, [])
 
-    return <Template sessionId={sessionId} />
+    return <Template sessionId={SESSION_ID} />
 }
 
 export const EmptyThreadLoading: StoryFn = () => {
@@ -90,14 +108,13 @@ export const EmptyThreadLoading: StoryFn = () => {
         },
     })
 
-    const sessionId = 'd210b263-8521-4c5b-b3c4-8e0348df574b'
+    const { askMax } = useActions(maxLogic({ sessionId: SESSION_ID }))
 
-    const { askMax } = useActions(maxLogic({ sessionId }))
     useEffect(() => {
         askMax('What are my most popular pages?')
     }, [])
 
-    return <Template sessionId={sessionId} />
+    return <Template sessionId={SESSION_ID} />
 }
 EmptyThreadLoading.parameters = {
     testOptions: {
@@ -112,20 +129,20 @@ export const GenerationFailureThread: StoryFn = () => {
         },
     })
 
-    const sessionId = 'd210b263-8521-4c5b-b3c4-8e0348df574b'
+    const { askMax, setMessageStatus } = useActions(maxLogic({ sessionId: SESSION_ID }))
+    const { thread, threadLoading } = useValues(maxLogic({ sessionId: SESSION_ID }))
 
-    const { askMax, setMessageStatus } = useActions(maxLogic({ sessionId }))
-    const { thread, threadLoading } = useValues(maxLogic({ sessionId }))
     useEffect(() => {
         askMax('What are my most popular pages?')
     }, [])
+
     useEffect(() => {
         if (thread.length === 2 && !threadLoading) {
             setMessageStatus(1, 'error')
         }
     }, [thread.length, threadLoading])
 
-    return <Template sessionId={sessionId} />
+    return <Template sessionId={SESSION_ID} />
 }
 
 export const ThreadWithFailedGeneration: StoryFn = () => {
@@ -135,12 +152,11 @@ export const ThreadWithFailedGeneration: StoryFn = () => {
         },
     })
 
-    const sessionId = 'd210b263-8521-4c5b-b3c4-8e0348df574b'
+    const { askMax } = useActions(maxLogic({ sessionId: SESSION_ID }))
 
-    const { askMax } = useActions(maxLogic({ sessionId }))
     useEffect(() => {
         askMax('What are my most popular pages?')
     }, [])
 
-    return <Template sessionId={sessionId} />
+    return <Template sessionId={SESSION_ID} />
 }
diff --git a/frontend/src/scenes/max/Max.tsx b/frontend/src/scenes/max/Max.tsx
index 4b01c0d03e4ba..0a04c1c6eb220 100644
--- a/frontend/src/scenes/max/Max.tsx
+++ b/frontend/src/scenes/max/Max.tsx
@@ -42,7 +42,7 @@ export function MaxInstance(): JSX.Element {
             {!thread.length ? (
                 <div className="relative flex flex-col gap-4 px-4 items-center grow justify-center">
                     <Intro />
-                    <div className="flex flex-col gap-3 items-center w-[min(40rem,100%)]">
+                    <div className="flex flex-col gap-3 items-center w-full">
                         <QuestionInput />
                         <QuestionSuggestions />
                     </div>
diff --git a/frontend/src/scenes/max/QuestionInput.tsx b/frontend/src/scenes/max/QuestionInput.tsx
index 05b4f30c06357..96fd3cabbbf5c 100644
--- a/frontend/src/scenes/max/QuestionInput.tsx
+++ b/frontend/src/scenes/max/QuestionInput.tsx
@@ -23,10 +23,9 @@ export function QuestionInput(): JSX.Element {
     return (
         <div
             className={clsx(
-                'w-full',
                 !isFloating
                     ? 'w-[min(40rem,100%)] relative'
-                    : 'max-w-200 sticky z-10 self-center p-1 mx-3 mb-3 bottom-3 border border-[var(--glass-border-3000)] rounded-[0.625rem] backdrop-blur bg-[var(--glass-bg-3000)]'
+                    : 'w-full max-w-200 sticky z-10 self-center p-1 mx-3 mb-3 bottom-3 border border-[var(--glass-border-3000)] rounded-[0.625rem] backdrop-blur bg-[var(--glass-bg-3000)]'
             )}
         >
             <LemonTextArea
diff --git a/frontend/src/scenes/max/QuestionSuggestions.tsx b/frontend/src/scenes/max/QuestionSuggestions.tsx
index e4efdd4c6cdcf..adb659f7e6983 100644
--- a/frontend/src/scenes/max/QuestionSuggestions.tsx
+++ b/frontend/src/scenes/max/QuestionSuggestions.tsx
@@ -1,45 +1,43 @@
-import { IconArrowUpRight, IconShuffle } from '@posthog/icons'
+import { IconArrowUpRight, IconGear, IconOpenSidebar, IconShuffle } from '@posthog/icons'
 import { LemonButton, LemonSkeleton } from '@posthog/lemon-ui'
+import clsx from 'clsx'
 import { useActions, useValues } from 'kea'
-import { useEffect } from 'react'
+
+import { sidePanelSettingsLogic } from '~/layout/navigation-3000/sidepanel/panels/sidePanelSettingsLogic'
 
 import { maxLogic } from './maxLogic'
 
 export function QuestionSuggestions(): JSX.Element {
-    const { visibleSuggestions, wasSuggestionLoadingInitiated, allSuggestionsLoading } = useValues(maxLogic)
-    const { askMax, loadSuggestions, shuffleVisibleSuggestions } = useActions(maxLogic)
+    const { visibleSuggestions, allSuggestionsLoading, currentProject } = useValues(maxLogic)
+    const { askMax, shuffleVisibleSuggestions } = useActions(maxLogic)
+    const { openSettingsPanel } = useActions(sidePanelSettingsLogic)
 
-    useEffect(() => {
-        if (!wasSuggestionLoadingInitiated) {
-            loadSuggestions()
-        }
-    }, [wasSuggestionLoadingInitiated, loadSuggestions])
+    if (currentProject && !currentProject.product_description) {
+        return (
+            <LemonButton
+                size="xsmall"
+                type="primary"
+                sideIcon={<IconOpenSidebar />}
+                className="relative"
+                onClick={() => {
+                    openSettingsPanel({ settingId: 'product-description' })
+                    setTimeout(() => document.getElementById('product-description-textarea')?.focus(), 1)
+                }}
+            >
+                Tell me a bit about your product, and I'll offer better answers and suggestions
+            </LemonButton>
+        )
+    }
 
     return (
-        <div className="flex items-center justify-center gap-2 min-w-full">
+        <div
+            className={clsx(
+                'flex items-center justify-center flex-wrap gap-x-2 gap-y-1.5',
+                !visibleSuggestions && allSuggestionsLoading ? 'w-[min(40rem,100%)]' : 'w-[min(48rem,100%)]'
+            )}
+        >
             {
-                visibleSuggestions ? (
-                    <>
-                        {visibleSuggestions.map((suggestion, index) => (
-                            <LemonButton
-                                key={index}
-                                onClick={() => askMax(suggestion)}
-                                size="xsmall"
-                                type="secondary"
-                                sideIcon={<IconArrowUpRight />}
-                            >
-                                {suggestion}
-                            </LemonButton>
-                        ))}
-                        <LemonButton
-                            onClick={shuffleVisibleSuggestions}
-                            size="xsmall"
-                            type="secondary"
-                            icon={<IconShuffle />}
-                            tooltip="Shuffle suggestions"
-                        />
-                    </>
-                ) : allSuggestionsLoading ? (
+                allSuggestionsLoading ? (
                     Array.from({ length: 4 }).map((_, index) => (
                         <LemonButton
                             key={index}
@@ -53,6 +51,36 @@ export function QuestionSuggestions(): JSX.Element {
                             <LemonSkeleton className="h-3 w-full" />
                         </LemonButton>
                     ))
+                ) : visibleSuggestions ? (
+                    <>
+                        {visibleSuggestions.map((suggestion, index) => (
+                            <LemonButton
+                                key={index}
+                                onClick={() => askMax(suggestion)}
+                                size="xsmall"
+                                type="secondary"
+                                sideIcon={<IconArrowUpRight />}
+                            >
+                                {suggestion}
+                            </LemonButton>
+                        ))}
+                        <div className="flex gap-2">
+                            <LemonButton
+                                onClick={shuffleVisibleSuggestions}
+                                size="xsmall"
+                                type="secondary"
+                                icon={<IconShuffle />}
+                                tooltip="Shuffle suggestions"
+                            />
+                            <LemonButton
+                                onClick={() => openSettingsPanel({ settingId: 'product-description' })}
+                                size="xsmall"
+                                type="secondary"
+                                icon={<IconGear />}
+                                tooltip="Edit product description"
+                            />
+                        </div>
+                    </>
                 ) : null /* Some error */
             }
         </div>
diff --git a/frontend/src/scenes/max/maxLogic.ts b/frontend/src/scenes/max/maxLogic.ts
index aa8ddb63805f2..208f3d93ef777 100644
--- a/frontend/src/scenes/max/maxLogic.ts
+++ b/frontend/src/scenes/max/maxLogic.ts
@@ -1,10 +1,11 @@
 import { captureException } from '@sentry/react'
 import { shuffle } from 'd3'
 import { createParser } from 'eventsource-parser'
-import { actions, kea, key, listeners, path, props, reducers, selectors } from 'kea'
+import { actions, afterMount, connect, kea, key, listeners, path, props, reducers, selectors } from 'kea'
 import { loaders } from 'kea-loaders'
 import api from 'lib/api'
 import { isHumanMessage, isVisualizationMessage } from 'scenes/max/utils'
+import { projectLogic } from 'scenes/projectLogic'
 
 import {
     AssistantEventType,
@@ -13,6 +14,7 @@ import {
     AssistantMessageType,
     FailureMessage,
     NodeKind,
+    RefreshType,
     RootAssistantMessage,
     SuggestedQuestionsQuery,
 } from '~/queries/schema'
@@ -38,6 +40,9 @@ export const maxLogic = kea<maxLogicType>([
     path(['scenes', 'max', 'maxLogic']),
     props({} as MaxLogicProps),
     key(({ sessionId }) => sessionId),
+    connect({
+        values: [projectLogic, ['currentProject']],
+    }),
     actions({
         askMax: (prompt: string) => ({ prompt }),
         setThreadLoaded: (testOnlyOverride = false) => ({ testOnlyOverride }),
@@ -83,12 +88,6 @@ export const maxLogic = kea<maxLogicType>([
                 setThreadLoaded: (_, { testOnlyOverride }) => testOnlyOverride,
             },
         ],
-        wasSuggestionLoadingInitiated: [
-            false,
-            {
-                loadSuggestions: () => true,
-            },
-        ],
         visibleSuggestions: [
             null as string[] | null,
             {
@@ -100,12 +99,12 @@ export const maxLogic = kea<maxLogicType>([
         allSuggestions: [
             null as string[] | null,
             {
-                loadSuggestions: async () => {
+                loadSuggestions: async ({ refresh }: { refresh: RefreshType }) => {
                     const response = await api.query<SuggestedQuestionsQuery>(
                         { kind: NodeKind.SuggestedQuestionsQuery },
                         undefined,
                         undefined,
-                        'async_except_on_cache_miss'
+                        refresh
                     )
                     return response.questions
                 },
@@ -113,6 +112,22 @@ export const maxLogic = kea<maxLogicType>([
         ],
     }),
     listeners(({ actions, values, props }) => ({
+        [projectLogic.actionTypes.updateCurrentProjectSuccess]: ({ payload }) => {
+            // Load suggestions anew after product description is changed on the project
+            // Most important when description is set for the first time, but also when updated,
+            // which is why we always want to load fresh suggestions here
+            if (payload?.product_description) {
+                actions.loadSuggestions({ refresh: 'blocking' })
+            }
+        },
+        [projectLogic.actionTypes.loadCurrentProjectSuccess]: ({ currentProject }) => {
+            // Load cached suggestions if we have just loaded the current project. This should not occur
+            // _normally_ in production, as the current project is preloaded in POSTHOG_APP_CONTEXT,
+            // but necessary in e.g. Storybook
+            if (currentProject?.product_description) {
+                actions.loadSuggestions({ refresh: 'async_except_on_cache_miss' })
+            }
+        },
         loadSuggestionsSuccess: () => {
             actions.shuffleVisibleSuggestions()
         },
@@ -226,6 +241,13 @@ export const maxLogic = kea<maxLogicType>([
     selectors({
         sessionId: [(_, p) => [p.sessionId], (sessionId) => sessionId],
     }),
+    afterMount(({ actions, values }) => {
+        // We only load suggestions on mount if the product description is already set
+        if (values.currentProject?.product_description) {
+            // In this case we're fine with even really old cached values
+            actions.loadSuggestions({ refresh: 'async_except_on_cache_miss' })
+        }
+    }),
 ])
 
 /**
diff --git a/frontend/src/scenes/settings/Settings.tsx b/frontend/src/scenes/settings/Settings.tsx
index 363a8530266f5..11083698dc7d5 100644
--- a/frontend/src/scenes/settings/Settings.tsx
+++ b/frontend/src/scenes/settings/Settings.tsx
@@ -8,6 +8,7 @@ import { TimeSensitiveAuthenticationArea } from 'lib/components/TimeSensitiveAut
 import { useResizeBreakpoints } from 'lib/hooks/useResizeObserver'
 import { IconChevronRight, IconLink } from 'lib/lemon-ui/icons'
 import { capitalizeFirstLetter, inStorybookTestRunner } from 'lib/utils'
+import React from 'react'
 import { teamLogic } from 'scenes/teamLogic'
 
 import { settingsLogic } from './settingsLogic'
@@ -37,6 +38,14 @@ export function Settings({
 
     const showSections = isCompact ? isCompactNavigationOpen : true
 
+    // Currently environment and project settings do not require periodic re-authentication,
+    // though this is likely to change (see https://github.com/posthog/posthog/pull/22421).
+    // In the meantime, we don't want a needless re-authentication modal:
+    const AuthenticationAreaComponent =
+        selectedLevel !== 'environment' && selectedLevel !== 'project'
+            ? TimeSensitiveAuthenticationArea
+            : React.Fragment
+
     return (
         <div className={clsx('Settings flex', isCompact && 'Settings--compact')} ref={ref}>
             {hideSections ? null : (
@@ -85,7 +94,7 @@ export function Settings({
                 </>
             )}
 
-            <TimeSensitiveAuthenticationArea>
+            <AuthenticationAreaComponent>
                 <div className="flex-1 w-full space-y-2 min-w-0">
                     {!hideSections && selectedLevel === 'project' && (
                         <LemonBanner type="info">
@@ -101,7 +110,7 @@ export function Settings({
 
                     <SettingsRenderer {...props} />
                 </div>
-            </TimeSensitiveAuthenticationArea>
+            </AuthenticationAreaComponent>
         </div>
     )
 }
diff --git a/frontend/src/scenes/settings/SettingsMap.tsx b/frontend/src/scenes/settings/SettingsMap.tsx
index 4783286750f0d..ee79467b36fd4 100644
--- a/frontend/src/scenes/settings/SettingsMap.tsx
+++ b/frontend/src/scenes/settings/SettingsMap.tsx
@@ -51,7 +51,7 @@ import { OrganizationLogo } from './organization/OrgLogo'
 import { PermissionsGrid } from './organization/Permissions/PermissionsGrid'
 import { VerifiedDomains } from './organization/VerifiedDomains/VerifiedDomains'
 import { ProjectDangerZone } from './project/ProjectDangerZone'
-import { ProjectDisplayName } from './project/ProjectSettings'
+import { ProjectDisplayName, ProjectProductDescription } from './project/ProjectSettings'
 import { SettingSection } from './types'
 import { ChangePassword } from './user/ChangePassword'
 import { HedgehogModeSettings } from './user/HedgehogModeSettings'
@@ -74,6 +74,14 @@ export const SETTINGS_MAP: SettingSection[] = [
                 title: 'Display name',
                 component: <TeamDisplayName />,
             },
+            {
+                id: 'product-description',
+                title: 'Product description',
+                description:
+                    'Describe your product in a few sentences. This context helps our AI assistant provide relevant answers and suggestions.',
+                component: <ProjectProductDescription />,
+                flag: '!ENVIRONMENTS',
+            },
             {
                 id: 'snippet',
                 title: 'Web snippet',
@@ -320,6 +328,14 @@ export const SETTINGS_MAP: SettingSection[] = [
                 title: 'Display name',
                 component: <ProjectDisplayName />,
             },
+            {
+                id: 'product-description',
+                title: 'Product description',
+                description:
+                    'Describe your product in a few sentences. This context helps our AI assistant provide relevant answers and suggestions.',
+                component: <ProjectProductDescription />,
+                flag: 'ARTIFICIAL_HOG',
+            },
         ],
     },
     {
diff --git a/frontend/src/scenes/settings/organization/VerifiedDomains/__snapshots__/verifiedDomainsLogic.test.ts.snap b/frontend/src/scenes/settings/organization/VerifiedDomains/__snapshots__/verifiedDomainsLogic.test.ts.snap
index 817b9f565c0af..01691f9675451 100644
--- a/frontend/src/scenes/settings/organization/VerifiedDomains/__snapshots__/verifiedDomainsLogic.test.ts.snap
+++ b/frontend/src/scenes/settings/organization/VerifiedDomains/__snapshots__/verifiedDomainsLogic.test.ts.snap
@@ -32,6 +32,7 @@ exports[`verifiedDomainsLogic values has proper defaults 1`] = `
         "id": 997,
         "name": "MockHog App + Marketing",
         "organization_id": "ABCD",
+        "product_description": null,
       },
     ],
     "slug": "mockhog-fstn",
diff --git a/frontend/src/scenes/settings/project/ProjectSettings.tsx b/frontend/src/scenes/settings/project/ProjectSettings.tsx
index fcaca012a7890..8f68ab99514cd 100644
--- a/frontend/src/scenes/settings/project/ProjectSettings.tsx
+++ b/frontend/src/scenes/settings/project/ProjectSettings.tsx
@@ -1,4 +1,4 @@
-import { LemonButton, LemonInput } from '@posthog/lemon-ui'
+import { LemonButton, LemonInput, LemonTextArea } from '@posthog/lemon-ui'
 import { useActions, useValues } from 'kea'
 import { useState } from 'react'
 import { projectLogic } from 'scenes/projectLogic'
@@ -23,3 +23,32 @@ export function ProjectDisplayName(): JSX.Element {
         </div>
     )
 }
+
+export function ProjectProductDescription(): JSX.Element {
+    const { currentProject, currentProjectLoading } = useValues(projectLogic)
+    const { updateCurrentProject } = useActions(projectLogic)
+
+    const [description, setDescription] = useState(currentProject?.product_description || '')
+
+    return (
+        <div className="space-y-4 max-w-160">
+            <LemonTextArea
+                id="product-description-textarea" // Slightly dirty ID for .focus() elsewhere
+                value={description}
+                onChange={setDescription}
+                disabled={currentProjectLoading}
+                placeholder={`What's the essence of ${currentProject ? currentProject.name : 'your product'}?`}
+                onPressCmdEnter={() => updateCurrentProject({ product_description: description })}
+                maxLength={1000}
+            />
+            <LemonButton
+                type="primary"
+                onClick={() => updateCurrentProject({ product_description: description })}
+                disabled={!currentProject || description === currentProject.product_description}
+                loading={currentProjectLoading}
+            >
+                Save description
+            </LemonButton>
+        </div>
+    )
+}
diff --git a/frontend/src/scenes/settings/types.ts b/frontend/src/scenes/settings/types.ts
index bc74d20fab544..54c5741f9c28d 100644
--- a/frontend/src/scenes/settings/types.ts
+++ b/frontend/src/scenes/settings/types.ts
@@ -82,6 +82,7 @@ export type SettingId =
     | 'organization-rbac'
     | 'organization-delete'
     | 'organization-proxy'
+    | 'product-description'
     | 'details'
     | 'change-password'
     | '2fa'
diff --git a/frontend/src/types.ts b/frontend/src/types.ts
index ec291c496f8e5..f73d0e353f1b4 100644
--- a/frontend/src/types.ts
+++ b/frontend/src/types.ts
@@ -486,6 +486,7 @@ export interface SessionRecordingAIConfig {
 }
 
 export interface ProjectType extends ProjectBasicType {
+    product_description: string | null
     created_at: string
 }
 
diff --git a/latest_migrations.manifest b/latest_migrations.manifest
index 07739d4d91096..99728f804331e 100644
--- a/latest_migrations.manifest
+++ b/latest_migrations.manifest
@@ -5,7 +5,7 @@ contenttypes: 0002_remove_content_type_name
 ee: 0016_rolemembership_organization_member
 otp_static: 0002_throttling
 otp_totp: 0002_auto_20190420_0723
-posthog: 0507_alter_externaldatasource_source_type
+posthog: 0508_project_product_description
 sessions: 0001_initial
 social_django: 0010_uid_db_index
 two_factor: 0007_auto_20201201_1019
diff --git a/posthog/api/project.py b/posthog/api/project.py
index 429bb2626740e..4bc6b97e38d9e 100644
--- a/posthog/api/project.py
+++ b/posthog/api/project.py
@@ -57,7 +57,7 @@
 class ProjectSerializer(serializers.ModelSerializer):
     class Meta:
         model = Project
-        fields = ["id", "organization_id", "name", "created_at"]
+        fields = ["id", "organization_id", "name", "product_description", "created_at"]
         read_only_fields = ["id", "organization_id", "created_at"]
 
 
@@ -73,6 +73,7 @@ class Meta:
             "id",
             "organization",
             "name",
+            "product_description",
             "created_at",
             "effective_membership_level",  # Compat with TeamSerializer
             "has_group_types",  # Compat with TeamSerializer
diff --git a/posthog/hogql_queries/ai/suggested_questions_query_runner.py b/posthog/hogql_queries/ai/suggested_questions_query_runner.py
index a317371a04d3d..4e0f72a04f478 100644
--- a/posthog/hogql_queries/ai/suggested_questions_query_runner.py
+++ b/posthog/hogql_queries/ai/suggested_questions_query_runner.py
@@ -37,9 +37,10 @@ def calculate(self):
                 "role": "system",
                 "content": (
                     f"You are a product manager at organization {team.organization.name}, handling project {team.project.name}. "
-                    f"This project was created {(timezone.now() - team.project.created_at).total_seconds() // 86400} days ago. "
+                    f"This project was created {(timezone.now() - team.project.created_at).total_seconds() // 86400} days ago.\n"
+                    f"Your help must be tailored for the product you own, which is described as follows:\n"
+                    f"{team.project.product_description}\n"
                     "Your task is helping product teams understand their users. "
-                    "You guide engineers so that they can make good product decisions themselves."
                 ),
             },
             {
@@ -84,6 +85,9 @@ def calculate(self):
 
         return SuggestedQuestionsQueryResponse(questions=questions)
 
+    def get_cache_payload(self):
+        return {**super().get_cache_payload(), "product_description": self.team.project.product_description}
+
     def _is_stale(self, last_refresh: Optional[datetime], lazy: bool = False) -> bool:
         # We don't want to regenerate suggestions more often than 3 days, as there's no point
         return last_refresh is None or (datetime.now(UTC) - last_refresh) > timedelta(days=3)
diff --git a/posthog/migrations/0508_project_product_description.py b/posthog/migrations/0508_project_product_description.py
new file mode 100644
index 0000000000000..1b176ed339d36
--- /dev/null
+++ b/posthog/migrations/0508_project_product_description.py
@@ -0,0 +1,17 @@
+# Generated by Django 4.2.15 on 2024-10-31 15:34
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+    dependencies = [
+        ("posthog", "0507_alter_externaldatasource_source_type"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="project",
+            name="product_description",
+            field=models.TextField(blank=True, max_length=1000, null=True),
+        ),
+    ]
diff --git a/posthog/models/project.py b/posthog/models/project.py
index 19f4ca0a8ce69..a9360ae1ee5f4 100644
--- a/posthog/models/project.py
+++ b/posthog/models/project.py
@@ -48,6 +48,7 @@ class Project(models.Model):
         validators=[MinLengthValidator(1, "Project must have a name!")],
     )
     created_at = models.DateTimeField(auto_now_add=True)
+    product_description = models.TextField(null=True, blank=True, max_length=1000)
 
     objects: ProjectManager = ProjectManager()
 
diff --git a/rust/Cargo.toml b/rust/Cargo.toml
index 93e284a9cd131..ceff16070f738 100644
--- a/rust/Cargo.toml
+++ b/rust/Cargo.toml
@@ -88,8 +88,8 @@ tower-http = { version = "0.5.2", features = ["cors", "limit", "trace"] }
 tracing = "0.1.40"
 tracing-opentelemetry = "0.23.0"
 tracing-subscriber = { version = "0.3.18", features = ["env-filter"] }
-url = { version = "2.5.0 " }
+url = "2.5.0"
 uuid = { version = "1.6.1", features = ["v7", "serde"] }
 neon = "1"
 quick_cache = "0.6.9"
-ahash = "0.8.11"
\ No newline at end of file
+ahash = "0.8.11"
diff --git a/rust/Dockerfile.migrate-hooks b/rust/Dockerfile.migrate-hooks
index 338c9b2368e22..76dff32f2cdd4 100644
--- a/rust/Dockerfile.migrate-hooks
+++ b/rust/Dockerfile.migrate-hooks
@@ -1,7 +1,7 @@
 FROM docker.io/library/rust:1.80.1-bullseye as builder
 
 RUN apt update && apt install build-essential cmake -y
-RUN cargo install sqlx-cli@0.7.3 --no-default-features --features native-tls,postgres --root /app/target/release/
+RUN cargo install sqlx-cli@0.7.3 --locked --no-default-features --features native-tls,postgres --root /app/target/release/
 
 FROM debian:bullseye-20230320-slim AS runtime
 WORKDIR /sqlx
diff --git a/rust/bin/migrate-cyclotron b/rust/bin/migrate-cyclotron
index 1dbacc2c1deb5..80ba69e4678c0 100755
--- a/rust/bin/migrate-cyclotron
+++ b/rust/bin/migrate-cyclotron
@@ -6,7 +6,9 @@ CYCLOTRON_DATABASE_URL=${CYCLOTRON_DATABASE_URL:-postgres://posthog:posthog@loca
 
 echo "Performing cyclotron migrations for $CYCLOTRON_DATABASE_URL (DATABASE_NAME=$CYCLOTRON_DATABASE_NAME)"
 
-cargo install sqlx-cli
+cd $SCRIPT_DIR/..
+
+cargo install sqlx-cli@0.7.3 --locked --no-default-features --features native-tls,postgres
 
 sqlx database create -D "$CYCLOTRON_DATABASE_URL"
-sqlx migrate run -D "$CYCLOTRON_DATABASE_URL" --source $SCRIPT_DIR/../cyclotron-core/migrations
+sqlx migrate run -D "$CYCLOTRON_DATABASE_URL" --source cyclotron-core/migrations/