diff --git a/build.gradle.kts b/build.gradle.kts
index 04f4b46..876a513 100644
--- a/build.gradle.kts
+++ b/build.gradle.kts
@@ -73,13 +73,9 @@ tasks {
         downloadPlugins {
             hangar("ViaVersion", "5.0.1")
             hangar("ViaBackwards", "5.0.1")
-            hangar("PlaceholderAPI", "2.11.6")
 
             // For testing groups in config.yml
             url("https://download.luckperms.net/1556/bukkit/loader/LuckPerms-Bukkit-5.4.141.jar")
-
-            // For testing TAB hook
-            github("NEZNAMY", "TAB", "4.1.8", "TAB.v4.1.8.jar")
         }
     }
 }
diff --git a/src/main/java/com/mattmx/nametags/EventsListener.java b/src/main/java/com/mattmx/nametags/EventsListener.java
index 3fc25d7..0764262 100644
--- a/src/main/java/com/mattmx/nametags/EventsListener.java
+++ b/src/main/java/com/mattmx/nametags/EventsListener.java
@@ -1,11 +1,7 @@
 package com.mattmx.nametags;
 
-import com.mattmx.nametags.config.TextDisplayMetaConfiguration;
 import com.mattmx.nametags.entity.NameTagEntity;
-import com.mattmx.nametags.entity.trait.RefreshTrait;
 import com.mattmx.nametags.entity.trait.SneakTrait;
-import com.mattmx.nametags.event.NameTagEntityCreateEvent;
-import org.bukkit.Color;
 import org.bukkit.event.EventHandler;
 import org.bukkit.event.Listener;
 import org.bukkit.event.player.PlayerChangedWorldEvent;
@@ -18,11 +14,10 @@ public class EventsListener implements Listener {
 
     @EventHandler
     public void onPlayerJoin(@NotNull PlayerJoinEvent event) {
-        final NameTagEntity tag = NameTags.getInstance()
+        NameTags.getInstance()
             .getEntityManager()
-            .getOrCreateNameTagEntity(event.getPlayer());
-
-        tag.updateVisibility();
+            .getOrCreateNameTagEntity(event.getPlayer())
+            .updateVisibility();
     }
 
     @EventHandler
diff --git a/src/main/java/com/mattmx/nametags/NameTags.java b/src/main/java/com/mattmx/nametags/NameTags.java
index 3dfaecd..badb7a5 100644
--- a/src/main/java/com/mattmx/nametags/NameTags.java
+++ b/src/main/java/com/mattmx/nametags/NameTags.java
@@ -4,6 +4,7 @@
 import com.github.retrooper.packetevents.PacketEventsAPI;
 import com.mattmx.nametags.config.ConfigDefaultsListener;
 import com.mattmx.nametags.entity.NameTagEntityManager;
+import com.mattmx.nametags.hook.GlowingEffectHook;
 import com.mattmx.nametags.hook.NeznamyTABHook;
 import me.tofaa.entitylib.APIConfig;
 import me.tofaa.entitylib.EntityLib;
@@ -11,6 +12,7 @@
 import org.bukkit.Bukkit;
 import org.bukkit.Color;
 import org.bukkit.configuration.ConfigurationSection;
+import org.bukkit.event.HandlerList;
 import org.bukkit.permissions.Permission;
 import org.bukkit.plugin.java.JavaPlugin;
 import org.jetbrains.annotations.NotNull;
@@ -50,6 +52,7 @@ public void onEnable() {
         final PacketEventsAPI<?> packetEvents = PacketEvents.getAPI();
 
         packetEvents.getEventManager().registerListener(packetListener);
+//        packetEvents.getEventManager().registerListener(new GlowingEffectHook());
 
         NeznamyTABHook.inject(this);
 
diff --git a/src/main/java/com/mattmx/nametags/NameTagsCommand.java b/src/main/java/com/mattmx/nametags/NameTagsCommand.java
index e8b9f96..b303a38 100644
--- a/src/main/java/com/mattmx/nametags/NameTagsCommand.java
+++ b/src/main/java/com/mattmx/nametags/NameTagsCommand.java
@@ -1,11 +1,17 @@
 package com.mattmx.nametags;
 
+import com.mattmx.nametags.entity.NameTagEntity;
 import net.kyori.adventure.text.Component;
+import net.kyori.adventure.text.format.NamedTextColor;
+import org.bukkit.Bukkit;
 import org.bukkit.command.Command;
 import org.bukkit.command.CommandExecutor;
 import org.bukkit.command.CommandSender;
+import org.bukkit.entity.Player;
 import org.jetbrains.annotations.NotNull;
 
+import java.util.UUID;
+
 public class NameTagsCommand implements CommandExecutor {
     private final @NotNull NameTags plugin;
 
@@ -16,7 +22,24 @@ public NameTagsCommand(@NotNull NameTags plugin) {
     @Override
     public boolean onCommand(@NotNull CommandSender sender, @NotNull Command command, @NotNull String label, @NotNull String[] args) {
         this.plugin.reloadConfig();
-        sender.sendMessage(Component.text("Reloaded!"));
+
+        for (final Player player : Bukkit.getOnlinePlayers()) {
+            final NameTagEntity tag = plugin.getEntityManager().removeEntity(player);
+
+            if (tag == null) continue;
+
+            tag.destroy();
+
+            final NameTagEntity newTag = plugin.getEntityManager().getOrCreateNameTagEntity(player);
+
+            for (final UUID viewer : tag.getPassenger().getViewers()) {
+                newTag.getPassenger().addViewer(viewer);
+            }
+
+            newTag.updateVisibility();
+        }
+
+        sender.sendMessage(Component.text("Reloaded!").color(NamedTextColor.GREEN));
         return false;
     }
 }
diff --git a/src/main/java/com/mattmx/nametags/OutgoingPacketListener.java b/src/main/java/com/mattmx/nametags/OutgoingPacketListener.java
index 92b8d8c..aa83d81 100644
--- a/src/main/java/com/mattmx/nametags/OutgoingPacketListener.java
+++ b/src/main/java/com/mattmx/nametags/OutgoingPacketListener.java
@@ -54,6 +54,7 @@ public void onPacketSend(@NotNull PacketSendEvent event) {
                 }
             }
             case PacketType.Play.Server.ENTITY_EFFECT -> {
+                // TODO per-player impl
                 final WrapperPlayServerEntityEffect packet = new WrapperPlayServerEntityEffect(event);
 
                 if (packet.getPotionType() != PotionTypes.INVISIBILITY) return;
@@ -65,6 +66,7 @@ public void onPacketSend(@NotNull PacketSendEvent event) {
                 nameTagEntity.updateVisibility(true);
             }
             case PacketType.Play.Server.REMOVE_ENTITY_EFFECT -> {
+                // TODO per-player impl
                 final WrapperPlayServerRemoveEntityEffect packet = new WrapperPlayServerRemoveEntityEffect(event);
 
                 if (packet.getPotionType() != PotionTypes.INVISIBILITY) return;
diff --git a/src/main/java/com/mattmx/nametags/config/ConfigDefaultsListener.java b/src/main/java/com/mattmx/nametags/config/ConfigDefaultsListener.java
index 4154f5d..ff31072 100644
--- a/src/main/java/com/mattmx/nametags/config/ConfigDefaultsListener.java
+++ b/src/main/java/com/mattmx/nametags/config/ConfigDefaultsListener.java
@@ -32,12 +32,20 @@ private ConfigurationSection defaultSection() {
     public void onCreate(@NotNull NameTagEntityCreateEvent event) {
         if (!(event.getNameTag().getBukkitEntity() instanceof Player player)) return;
 
+        // By default, we shouldn't notify until we have finished processing.
+        event.getNameTag()
+            .getPassenger()
+            .getEntityMeta()
+            .setNotifyAboutChanges(false);
+
+        long refreshMillis = plugin.getConfig().getLong("defaults.refresh-every", 50);
+
         event.getNameTag()
             .getTraits()
             .getOrAddTrait(RefreshTrait.class, () ->
-                RefreshTrait.ofSeconds(
-                    NameTags.getInstance(),
-                    1L,
+                RefreshTrait.ofMillis(
+                    plugin,
+                    refreshMillis,
                     (entity) -> {
                         TextDisplayMetaConfiguration.applyMeta(defaultSection(), entity.getMeta());
                         TextDisplayMetaConfiguration.applyTextMeta(defaultSection(), entity.getMeta(), player, player);
@@ -52,13 +60,13 @@ public void onCreate(@NotNull NameTagEntityCreateEvent event) {
                                 TextDisplayMetaConfiguration.applyTextMeta(e.getValue(), entity.getMeta(), player, player);
                             });
 
-                        entity.updateVisibility();
 
                         if (entity.getMeta().getBillboardConstraints() == AbstractDisplayMeta.BillboardConstraints.CENTER) {
                             // Look passenger down to remove debug getting in the way
                             entity.getPassenger().rotateHead(0f, 90f);
                         }
 
+                        entity.updateVisibility();
                         entity.getPassenger().refresh();
                     }
                 )
diff --git a/src/main/java/com/mattmx/nametags/config/ConfigHelper.java b/src/main/java/com/mattmx/nametags/config/ConfigHelper.java
index c5ed5b8..8f11cdd 100644
--- a/src/main/java/com/mattmx/nametags/config/ConfigHelper.java
+++ b/src/main/java/com/mattmx/nametags/config/ConfigHelper.java
@@ -18,6 +18,8 @@ public class ConfigHelper {
         @NotNull Function<String, T> provider,
         @NotNull Consumer<T> take
     ) {
+        if (section.get(key) == null) return null;
+
         Optional<T> optional = Optional.ofNullable(provider.apply(key));
 
         optional.ifPresent(take);
diff --git a/src/main/java/com/mattmx/nametags/config/TextDisplayMetaConfiguration.java b/src/main/java/com/mattmx/nametags/config/TextDisplayMetaConfiguration.java
index 1f70f02..f4b6285 100644
--- a/src/main/java/com/mattmx/nametags/config/TextDisplayMetaConfiguration.java
+++ b/src/main/java/com/mattmx/nametags/config/TextDisplayMetaConfiguration.java
@@ -67,7 +67,6 @@ public static void applyMeta(@NotNull ConfigurationSection section, @NotNull Tex
             }
         });
 
-        // TODO(matt): impl other features
         ConfigHelper.takeIfPresent(section, "see-through", section::getBoolean, (seeThrough) -> {
             if (to.isSeeThrough() != seeThrough) {
                 to.setSeeThrough(seeThrough);
diff --git a/src/main/java/com/mattmx/nametags/entity/trait/RefreshTrait.java b/src/main/java/com/mattmx/nametags/entity/trait/RefreshTrait.java
index fb13a34..e5ee3db 100644
--- a/src/main/java/com/mattmx/nametags/entity/trait/RefreshTrait.java
+++ b/src/main/java/com/mattmx/nametags/entity/trait/RefreshTrait.java
@@ -46,8 +46,12 @@ public void onDestroy() {
         return new RefreshTrait(plugin, seconds, TimeUnit.SECONDS, update);
     }
 
+    public static @NotNull RefreshTrait ofMillis(@NotNull JavaPlugin plugin, long millis, Consumer<NameTagEntity> update) {
+        return new RefreshTrait(plugin, millis, TimeUnit.MILLISECONDS, update);
+    }
+
     public static @NotNull RefreshTrait ofTicks(@NotNull JavaPlugin plugin, long ticks, Consumer<NameTagEntity> update) {
-        return new RefreshTrait(plugin, ticks * 50, TimeUnit.MILLISECONDS, update);
+        return ofMillis(plugin, ticks * 50, update);
     }
 
 }
diff --git a/src/main/java/com/mattmx/nametags/hook/GlowingEffectHook.java b/src/main/java/com/mattmx/nametags/hook/GlowingEffectHook.java
new file mode 100644
index 0000000..b9aefa5
--- /dev/null
+++ b/src/main/java/com/mattmx/nametags/hook/GlowingEffectHook.java
@@ -0,0 +1,38 @@
+package com.mattmx.nametags.hook;
+
+import com.github.retrooper.packetevents.event.PacketListenerAbstract;
+import com.github.retrooper.packetevents.event.PacketSendEvent;
+import com.github.retrooper.packetevents.protocol.entity.data.EntityDataType;
+import com.github.retrooper.packetevents.protocol.packettype.PacketType;
+import com.github.retrooper.packetevents.wrapper.play.server.WrapperPlayServerEntityMetadata;
+import com.mattmx.nametags.NameTags;
+import com.mattmx.nametags.entity.NameTagEntity;
+import me.tofaa.entitylib.meta.EntityMeta;
+import me.tofaa.entitylib.meta.Metadata;
+
+public class GlowingEffectHook extends PacketListenerAbstract {
+
+    @Override
+    public void onPacketSend(PacketSendEvent event) {
+        if (event.getPacketType() == PacketType.Play.Server.ENTITY_METADATA) return;
+        final WrapperPlayServerEntityMetadata packet = new WrapperPlayServerEntityMetadata(event);
+
+        final NameTagEntity entity = NameTags.getInstance()
+            .getEntityManager()
+            .getNameTagEntityById(packet.getEntityId());
+
+        if (entity == null) return;
+
+        Metadata meta = new Metadata(packet.getEntityId());
+
+        packet.getEntityMetadata().forEach((entry) -> meta.setIndex((byte) entry.getIndex(), (EntityDataType<Object>) entry.getType(), entry.getValue()));
+
+        EntityMeta wrapper = new EntityMeta(packet.getEntityId(), meta);
+
+        if (wrapper.isGlowing()) {
+            entity.modify((tagMeta) -> {
+                tagMeta.setSeeThrough(true);
+            });
+        }
+    }
+}
diff --git a/src/main/resources/config.yml b/src/main/resources/config.yml
index e8f675e..3719f0e 100644
--- a/src/main/resources/config.yml
+++ b/src/main/resources/config.yml
@@ -9,6 +9,8 @@ sneak:
 defaults:
   # If not enabled then plugin simulates vanilla name tags
   enabled: true
+  # How often should we refresh tags (in milliseconds)
+  refresh-every: 50
   text:
     - "<white>%player_name%</white>"
     - "<blue>%player_ping%ms</blue>"