README.md

Market Basket Analysis-projects

Market basket analysis is a data mining technique that analyzes patterns of co-occurrence and determines the strength of the link between products purchased together. It as frequent itemset mining or association analysis, it leverages these patterns recognized in any retail setting to understand the behavior of the customer by identifying the relationships between the items bought by them. Market basket analysis helps the retailers know about the products frequently bought together so as to keep those items always available in their inventory.

Overview

This repository contains a python file that shows the codes utilized in performing market analysis basket using the Aprioiri association rule.