diff --git a/docs/examples/canary/README.md b/docs/examples/canary/README.md
index 4124faf6fc..865325b731 100644
--- a/docs/examples/canary/README.md
+++ b/docs/examples/canary/README.md
@@ -31,7 +31,7 @@ spec:
     spec:
       containers:
       - name: production
-        image: registry.k8s.io/ingress-nginx/e2e-test-echo@sha256:6fc5aa2994c86575975bb20a5203651207029a0d28e3f491d8a127d08baadab4
+        image: registry.k8s.io/ingress-nginx/e2e-test-echo:v1.0.1@sha256:1cec65aa768720290d05d65ab1c297ca46b39930e56bc9488259f9114fcd30e2
         ports:
         - containerPort: 80
         env:
@@ -97,7 +97,7 @@ spec:
     spec:
       containers:
       - name: canary
-        image: registry.k8s.io/ingress-nginx/e2e-test-echo@sha256:6fc5aa2994c86575975bb20a5203651207029a0d28e3f491d8a127d08baadab4
+        image: registry.k8s.io/ingress-nginx/e2e-test-echo:v1.0.1@sha256:1cec65aa768720290d05d65ab1c297ca46b39930e56bc9488259f9114fcd30e2
         ports:
         - containerPort: 80
         env:
diff --git a/docs/examples/customization/external-auth-headers/echo-service.yaml b/docs/examples/customization/external-auth-headers/echo-service.yaml
index fc4461cd82..9f597a7f51 100644
--- a/docs/examples/customization/external-auth-headers/echo-service.yaml
+++ b/docs/examples/customization/external-auth-headers/echo-service.yaml
@@ -18,7 +18,7 @@ spec:
       terminationGracePeriodSeconds: 60
       containers:
       - name: echo-service
-        image: registry.k8s.io/ingress-nginx/e2e-test-echo:v20230527@sha256:6fc5aa2994c86575975bb20a5203651207029a0d28e3f491d8a127d08baadab4
+        image: registry.k8s.io/ingress-nginx/e2e-test-echo:v1.0.1@sha256:1cec65aa768720290d05d65ab1c297ca46b39930e56bc9488259f9114fcd30e2
         ports:
         - containerPort: 8080
         resources:
diff --git a/test/e2e/framework/deployment.go b/test/e2e/framework/deployment.go
index 9eaf425653..d6e59f18a9 100644
--- a/test/e2e/framework/deployment.go
+++ b/test/e2e/framework/deployment.go
@@ -47,7 +47,7 @@ const NIPService = "external-nip"
 var HTTPBunImage = os.Getenv("HTTPBUN_IMAGE")
 
 // EchoImage is the default image to be used by the echo service
-const EchoImage = "registry.k8s.io/ingress-nginx/e2e-test-echo@sha256:4938d1d91a2b7d19454460a8c1b010b89f6ff92d2987fd889ac3e8fc3b70d91a" //#nosec G101
+const EchoImage = "registry.k8s.io/ingress-nginx/e2e-test-echo:v1.0.1@sha256:1cec65aa768720290d05d65ab1c297ca46b39930e56bc9488259f9114fcd30e2" //#nosec G101
 
 // TODO: change all Deployment functions to use these options
 // in order to reduce complexity and have a unified API across the