-- +- On mobile, the most popular browser is Facebook, not Safari or Chrome -
- -- — Benedict Evans (@BenedictEvans) August 27, 2015 -
-
On mobile, the most popular browser is Facebook, not Safari or Chrome
+— Benedict Evans (@BenedictEvans) August 27, 2015
+ ## Pinterest and Instagram Have Seen the Largest Growth in the Past Two Years Although Facebook remains dominate and Twitter and LinkedIn are popular, Instagram and Pinterest had the largest growth in recent years of all the platforms that Pew tracked since 2012—more than doubling their audiences. - -[{{< legacy-img src="2015/08/600-x-346-Pew-Research-Center-2015-08-19\_social-media-update\_A_03.png" alt="A graphic from Pew Research Center that shows bar graphs representing the growth of Facebook, Pinterest, Instagram, LinkedIn and Twitter, from 2012-2015" >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2015/08/600-x-346-Pew-Research-Center-2015-08-19_social-media-update_A_03.png) + +{{< legacy-img src="2015/08/600-x-346-Pew-Research-Center-2015-08-19_social-media-update_A_03.png" alt="A graphic from Pew Research Center that shows bar graphs representing the growth of Facebook, Pinterest, Instagram, LinkedIn and Twitter, from 2012-2015" >}} ## Mobile Messaging Apps Are Replacing SMS Texting for Young Adults -[SMS text messaging is sometimes used by agencies to send out quick messages to audience members]({{< ref "2015-04-16-nci-reaching-the-public-via-sms-to-change-behaviors.md" >}}), and Duggan said new mobile messaging is starting to replace traditional SMS: “2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. And already, according to a new survey, 36% of smartphone owners report using messaging apps such as WhatsApp, Kik or iMessage, and 17% use apps that automatically delete sent messages such as Snapchat or Wickr.” \ No newline at end of file +[SMS text messaging is sometimes used by agencies to send out quick messages to audience members]({{< ref "2015-04-16-nci-reaching-the-public-via-sms-to-change-behaviors.md" >}}), and Duggan said new mobile messaging is starting to replace traditional SMS: “2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. And already, according to a new survey, 36% of smartphone owners report using messaging apps such as WhatsApp, Kik or iMessage, and 17% use apps that automatically delete sent messages such as Snapchat or Wickr.” diff --git a/content/news/2015/11/2015-11-17-trends-on-tuesday-smartphone-and-tablet-adoption-grows-while-other-digital-devices-slump.md b/content/news/2015/11/2015-11-17-trends-on-tuesday-smartphone-and-tablet-adoption-grows-while-other-digital-devices-slump.md index e2b1ebf433..ff359eb0eb 100644 --- a/content/news/2015/11/2015-11-17-trends-on-tuesday-smartphone-and-tablet-adoption-grows-while-other-digital-devices-slump.md +++ b/content/news/2015/11/2015-11-17-trends-on-tuesday-smartphone-and-tablet-adoption-grows-while-other-digital-devices-slump.md @@ -1,8 +1,8 @@ --- slug: trends-on-tuesday-smartphone-and-tablet-adoption-grows-while-other-digital-devices-slump date: 2015-11-17 10:00:49 -0400 -title: 'Trends on Tuesday: Smartphone and Tablet Adoption Grows While Other Digital Devices Slump' -summary: 'Pew released a recent report tracking trends in digital device ownership and found smartphones and tablets have continued to grow in recent years, while other devices have stalled. The big headlines from the report are: Cell phones are now in the hands of more than 92% of U.S. adults, although this trend started to flatten' +title: "Trends on Tuesday: Smartphone and Tablet Adoption Grows While Other Digital Devices Slump" +summary: "Pew released a recent report tracking trends in digital device ownership and found smartphones and tablets have continued to grow in recent years, while other devices have stalled." authors: - wsullivan topics: @@ -10,34 +10,18 @@ topics: - emerging-tech --- -Pew released a [recent report tracking trends](http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/) in digital device ownership and found smartphones and tablets have continued to grow in recent years, while other devices have stalled. {{< legacy-img src="2015/03/600-x-400-Mobile-devices-scanrail-iStock-Thinkstock-ThinkstockPhotos-507329083.jpg" alt="Mobile devices" caption="" >}} +Pew released a [recent report tracking trends in digital device ownership](http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/) and found smartphones and tablets have continued to grow in recent years, while other devices have stalled. -- The big headlines from the report are: -
+{{< legacy-img src="2015/03/600-x-400-Mobile-devices-scanrail-iStock-Thinkstock-ThinkstockPhotos-507329083.jpg" alt="Mobile devices" caption="scanrail/iStock/Thinkstock" >}} -- Most of these trends can be attributed to smartphones and tablets becoming more powerful, with more varied and high-quality app experiences, which are able to serve many uses without compromising on quality native device experiences. This affects everything from e-books to MP3 players to gaming consoles.
With the }}">growth of phablets too, smartphones are continuing to grow and are likely cannibalizing some of the potential tablet growth. \ No newline at end of file +The big headlines from the report are: + +- Cell phones are now in the hands of more than 92% of U.S. adults, although this trend started to flatten over the past 3 years. That elusive final 8% of U.S. adults might take a while to adopt (or die off, as adults over 65 were the smallest percentage of smartphone users at just 30% of that population, while 78% of them have a cell phone of some sort). +- Smartphones are owned by 68% of the population and that percentage continues to grow at a high rate. +- Desktop and laptop computer ownership over the past decade has remained pretty flat, with little to no growth. +- Tablet computers have grown to 45% adoption, although in the past year that growth has slowed substantially. Tablet ownership is greater among those who have high incomes (51% of people with an income of $50,000 – $74,999 own tablets, and that rate is 67% for people who earn $75,000+) as well as those who have completed higher education (62%). +- After surging in the 00’s, MP3 player growth has gone flat of the past 6 years. +- While [games remain wildly popular](https://digital.gov/2015/09/01/trends-on-tuesday-mobile-messaging-and-social-app-research-released/) on mobile devices like smartphones and tablets, the home gaming console market and portable gaming market has remained flat or lost a few percentage points of users. +- E-book readers, after growing since 2009, hit their peak in 2013 and have since declined. + +Most of these trends can be attributed to smartphones and tablets becoming more powerful, with more varied and high-quality app experiences, which are able to serve many uses without compromising on quality native device experiences. This affects everything from e-books to MP3 players to gaming consoles. With the [growth of phablets, too](https://digital.gov/2014/11/04/trends-on-tuesday-phablets-to-top-tablets-in-2015/), smartphones are continuing to grow and are likely cannibalizing some of the potential tablet growth.