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SEER.html
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<!DOCTYPE html>
<!--[if lt IE 7]><html class="ie ie6" lang="en"> <![endif]-->
<!--[if IE 7]><html class="ie ie7" lang="en"> <![endif]-->
<!--[if IE 8]><html class="ie ie8" lang="en"> <![endif]-->
<!--[if (gte IE 9)|!(IE)]><!-->
<html lang="en">
<!--<![endif]-->
<!-- Mirrored from frenify.com/envato/marketify/html/arlo/1/index.html by HTTrack Website Copier/3.x [XR&CO'2014], Sat, 09 Mar 2019 09:48:54 GMT -->
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<meta name="description" content="Name of your web site" />
<meta name="author" content="Marketify" />
<meta
name="viewport"
content="width=device-width, initial-scale=1, maximum-scale=1"
/>
<title>SEER</title>
<!-- STYLES -->
<link
href="https://fonts.googleapis.com/css?family=Montserrat:400,400i,500,500i,600,600i,700,700i,800,800i,900,900i"
rel="stylesheet"
/>
<link
href="https://fonts.googleapis.com/css?family=Open+Sans:400,400i,600,600i,700,700i,800,800i"
rel="stylesheet"
/>
<link rel="stylesheet" type="text/css" href="css/plugins.css" />
<link rel="stylesheet" type="text/css" href="css/style.css" />
<!--[if lt IE 9]>
<script type="text/javascript" src="js/modernizr.custom.js"></script>
<![endif]-->
<!-- /STYLES -->
</head>
<body>
<!-- WRAPPER ALL -->
<div class="arlo_tm_wrapper_all">
<div id="arlo_tm_popup_blog">
<div class="container">
<div class="inner_popup scrollable"></div>
</div>
<span class="close"><a href="#"></a></span>
</div>
<!-- PRELOADER -->
<div class="arlo_tm_preloader">
<div class="spinner_wrap">
<div class="spinner"></div>
</div>
</div>
<!-- /PRELOADER -->
<!-- CONTENT -->
<div class="arlo_tm_content">
<div class="inner_list">
<div class="arlo_tm_news_wrap">
<div class="image_wrap">
<img class="small_centered" src="img/blog/coffee1.png" alt="" />
</div>
<div class="definitions_wrap">
<div class="title_holder">
<h3>
<a href="SEER.html"
>Influencing human behavior toward eco-friendly choices</a
>
</h3>
</div>
<div>
<p>
The “attitude-behavior gap” in environmental sustainability is when individuals want to be eco-friendly,
but their actions contradict that. To promote eco-friendly behavior among consumers,
this study investigates a redesign of e-commerce platforms to bridge the attitude-behavior gap
in online shopping. We introduce explanable environmental cues through SEER - Sustainable
E-commerce with Environmental-impact Rating. A quasi-randomized case-control
experiment with 98 subjects demonstrates the efficacy and
user-friendliness of the proposed concept design. The case
group using SEER showed significantly more eco-friendly
behavior than the control group (p < 0.005) and reported that
the components introduced in SEER made finding eco-friendly
products more convenient, simultaneously increasing their
trust in the labels because of the provided explanation. In
addition, SEER has been rated highly in terms of usability,
with a System Usability Scale (SUS) score of 79.18.
<a href="https://www.sciencedirect.com/science/article/pii/S2666789422000356"><span>[Read]</span></a>
</p>
</div>
</div>
<div class="image_wrap">
<img class="small_centered" src="img/blog/SEER.jpg" alt="" />
</div>
</div>
</div>
</div>
</div>
<!-- / WRAPPER ALL -->
<!-- SCRIPTS -->
<script src="js/jquery.js"></script>
<!--[if lt IE 10]>
<script type="text/javascript" src="js/ie8.js"></script>
<![endif]-->
<script src="js/plugins.js"></script>
<script src="js/init.js"></script>
<!-- /SCRIPTS -->
</body>
<!-- Mirrored from frenify.com/envato/marketify/html/arlo/1/index.html by HTTrack Website Copier/3.x [XR&CO'2014], Sat, 09 Mar 2019 09:48:54 GMT -->
</html>